Artist Management for the Music Business - Report Example

Artist Management Business Bruno Mars is a singer-song and record engineer/producer based in the United s. Hehas a net worth of $15million. Mars began producing music at a young age and participated in a series of behind-the-scenes jobs before establishing his name. Reared by a Hawaiian family of musicians, Mars got engage in multiple music performances early in his profession like composing songs for Brandy. He has as well sung backup for the Sugababes, and imitating Elvis. However it was hi co-writing Of Flo Rida’s debut song Right Round in 2009 that cast Mars to worldwide fame. A year later, he worked in partnership with rapper B.o.B on Nothin’ on You and core-wrote Travis McCoy’s Billionaire. These two debut hit songs were Top Ten hits. Bruno turned this impetus in his favor launching a solo profession with his debut album, Doo-Wops & Hooligans. I met Bruno Mars by booking a hotel room where the he was staying (Bruno Mars 1). Being a musician tremendous, it is virtually felony that people are permitted to ply music for a living. But like felony, music does not normally pay. To get the gigs that pay, and keep getting them, musicians require to exude a high level of professionalism that is frequently a lot less alluring than the sexy life of a celebrity. Bruno Mars follows directions well Since most musicians make a living playing music for other people, they have to excel at what those individuals want. Whether the artist is hired to play a wedding, be studio musician, they have to excel at taking directions. More often than not, those directions are defectively communicated by individuals that do not understand music, but an expert musician understands how to translate any sort of instruction rapidly, without getting frustrated, and make the patron satisfied and happy. Bruno Mars is well organized In a nutshell, a professional musician keeps a calendar and learns how to tell time. There is nothing more annoying that tardiness. Furthermore, an artist possibly needs to keep track of huge quantity of material. Many sidemen play in manifold bands and have to learn unique music by song-composers than hire them, and cover for concerts. Bruno Mars has good communication skills When handling with individuals that do not understand anything about music and not much about the trade, an artist should be capable to lead most of the conversation. Offers recommendations, draw up contracts, and understand how to say what they want without coming off as impatient or greedy (Allen 13-21) SWOT analysis for music industry The beginning of just about every marketing strategy is history begins with what is understood s a SWOT Analysis. Even if I don’t always do it properly, a SWOT analysis is the best way to deal with Bruno Mars’ current status in a market and what the next steps must be. Having one in handle will assist me to establish what the steps of my client’s marketing plan must be and how best to approach the 2-3 months of marketing for Mars’ brand. SWOT analyses are separated into two classifications: internal and external. The strengths and weakness of Bruno Mars brand are things the band can regulate and the chances and threats are things that are outside my control. It is essential to acknowledge this fact when attempting to decide which steps to take moving forward. As Bruno Mar’s manager I like to utilize the SWOT analysis to take a hard look at a band’s present status. The analysis does not to have to be long, but I want to understand that real strengths, weaknesses, opportunities, and threats the musician has. This specific SWOT analysis is done based on Bruno Mars’ new album release (Macy 23-45). Strengths Twitter following: 17, 374, 406 YouTube view count of 100, 000 views each video release for the last 2 months Local press has positively covered the artist in the past Weaknesses The artist has not tour sponsors Not sufficient money to pay for national publicity campaign Live performances have not been set up in a touring route. This makes album support touring hard. Opportunities 3 local festivities within the next year relating to the artist’s genre Local trade sponsorship for regional touring around Bruno Mars’ hometown Crowd sponsored album printing could produce more money for publicity and promotion Threats Unless a local platform is shutting down, or the Bruno Mars has gotten himself in debt to creditors will not hope of repayment, I would say it’s OK to leave the threats section empty. SWOT analyses are universal marketing outlines and do not always give the complete image no matter which way the artist will turn things. Threats are not going to be considered for this musician. Solutions (Strengths) Once I have taken into account all of the SWOT’s, it is time to fathom how to correct or handle them. In case of Bruno Mars, it is important I show you what then next step must be. Twitter following: 20m. Bruno Mars must tweet daily, both to followers and to other musician and/or potential fans. Tweeting often is a good way to sustain a web presence and assists to introduce the musician’s name to people every day. Persist to release consistent content every month. Two videos every four weeks is a good objective over the next year Sending Electronic mail to the local press agents every 3 months or so, irrespective of whether Bruno Mars has news happening. Keeping a healthy relationship assists a great deal when the time come to launch music. Solution (Weaknesses) Approaching 12 local businesses within the next five months before the musician’s next tour to inquire about magnetic sign placement on the Bruno Mars’ van, product placement at a venue will help a great deal. Raising finances to try and raise funds for printing the album. Utilizing any proceeds from this fundraising campaign to hire a publicist intern from a local college and to attempt to encourage press. Solutions (Opportunities) I am looking forward to these festivals both officially and informally by sending electronic mail to the booker of the gig and set up future contact with them. I will also work local connections for Bruno Mars to drum up the booker and give the musician a shot. I also intend to approach the student union or entertainment organizer to see if there any upcoming gigs that Bruno Mars can play at. College indicates generally pay well, so placing one or two of them into a touring route means that the artist will be capable of making a windfall. What’s Next? All right, since I have got a base line perception of what I am working with. I understand where Bruno Mars is doing well online and I understand where the musician is weak. Now that I have these points at least written down, I can create a proper marketing plan for the artist so that he could have actionable things every day to assist him measures his growth as a musician. The management contract I will create so as to manage Bruno Mars will be compensation where the artist will pay manager or cause manager to be paid a commission to equal 10 percent when received by Bruno Mars or on his behalf, on Gross Income. For the reason of this Agreement, Gross Income will include all the types of incomes, consideration and compensation pertaining to Bruno Mars’ success in the entertainment business (Allen 34-45). A lot of artists, musicians, and bands work to create their name, brand, and network in a similar means any industry would. When assessed from legal context, many of these musicians, artists and bands are working under presumed name and frequently function as either sole proprietor and or partnership. Due to the exposed liability, particularly to individual wealth, it is much better performance and protection for Bruno Mars to protect an official business arrangement to presume liability for their decisions. Since Bruno Mars generates more than bare minimum in direct sales must register with their city or town. Generally it is always wise for Bruno to get agreements about utilization of images in writing, which is universally in the form a contract. If the musician decides with an oral agreement or phone conversation, he is expected to follow up with a dated filing and recording the details of his agreement. Bruno Mars must not broadly agree in the unlimited usage of his or her content. Networking is regarded as totally important in the music industry. There are many music industry networking opportunities. In the past, musicians getting signed were their only goal. However it was not easy to do, and the only way to become successful was to be signed by a major label. Today artists have a multitude of alternatives, all begging and ending with their own bore-bones initiatives. Also, there are many Legal considerations that the artist must take into account when filing the essential paperwork (Passman 34-38) Bruno Mars’ Records will target two major market segments, record stores and patrons at live shows. These will be sources of earnings so they will be the major targets. Originally, Bruno Mars’ records interest will be to create visibility within the community. Bruno Mars’ records has established two target market segments which be the major targeted patrons. Bruno Mars’ Records has selected these two different market segments since they are the major source of revenue. The artist will remain focused on his essential marketing plans targeted at creating visibility for the record label, nevertheless, finally it comes down to CD sales for business feasibility and the record stores and patrons at live concerts being the source of this revenue. This is a rather close industry; most of the industry contributors within a region understand each other. However, Bruno Mars as a musician must keep in mind that networking will be the most resourceful and useful activity. The other source of financing Bruno Mars’ activity will be a buyout of a band from Los Angeles in favor a bigger, national label. These activities will not be marketed for, they will show tendencies to take place on their own. This source of revenue is, nevertheless, tracked in the sales forecasts. Generally, the record industry, at least when founded in the overall sales, is extremely concerted national industry. There are numerous huge global corporations that regulate the bulk of record sales (Passman 40-45). For Bruno Mars to break through into national stardom and essential records sales, this is the promotion conduit that they must focus on. Bruno Mars will compensate manager for any and all bona fide expenses incurred by manager on the musician’s behalf or relationship with the musician’s profession or in the performance of manager’s services. This will only take place if the artist will not be accountable for any portion of manager’s overhead outlay, without the exclusion of long distance telephone calls, postage costs, amid other expenses (Allen 56-58). It is agreed and known that the musician accountable for all booking agency charges and commissions, union dues, publicity and promotional fees, legal costs etc. Bruno Mars hereby authorizes and sanctions manager to withhold that amount of any loans and advances from any sums obtains by the manager for the musicians account. In case there are disputes between me(manager) and the artists concerning the amount of Gross Income of Bruno Mars to which I am entitled to, artist and manager are supposed to cause mutually agreed on certified public accounts. After notice from the parties of a disagreement, the accountants will carry out their assessment of the party’s books and records and will deliver an accounting of musician received by Bruno Mars. Any sum receivable by both parties to the other due to such assessment will be compensated within 15 days. Therefore Bruno Mars will be compelled by law to give me full power and authority to do and conduct all and each act and thing that is considered essential for the reason set forth. However neither artist nor manger will have the power to assign this agreement or obligations without the express written accord of the other. Whether an artist wants to makes everybody his own personal worker or have everybody working from their own agency, they require a great team. There are many jobs that go into what famous artists do on a daily basis. Every person has to be in the same page and doing good job for these musicians to be successful, therefore they focus on finding team members who are as passionate and talented as they are. Artists should remember that the people they work with can assist them achieve great things. Therefore they should look for passionate, self-motivated driven and competent individuals to fill each role. The weakest links in any artist’s team will always weigh them down. Strong team pushes every individual engaged to their best and increases the quality of everything they do. The teams I will build around the artist include: 1. Booking Agent. One of the difficult team members to find is a great, expert booking agent. As a result artists are compelled to act as their own booking agents. Bruno Mars’ booking agent will book his tours, take care of guaranteed and submit the artist’s to get on tours with other acts. Whilst this member of the team is normally hard to come by, it will be important to look for an individual who is active and passionate as Bruno Mars. 2. Lawyer. One an individual starts making money or getting new chances; Bruno Mars will probably need an attorney who will take care of any contracts that come his way. Generally, Bruno Mars will consider dealing with a single lawyer for all of his matter. This now means that Mars will sign a contract with an attorney where the attorney receives a fee on all earning that the musician will be making through the attorney’s assistance. Promoting to radio is still an immense piece of getting Bruno Mars music break into the mainstream. It is often hard to do it on your own unless an artist is only interested in concentrating on smaller outlets and online radio. On the other hand, getting his video promoted can be an immense step in achieving more exposure. While promoting to conventional TV conduits is almost impossible for Bruno Mars to himself. He can therefore get around this by using online video promotion. Today video promotion is the strongest promotion technique (Passman 65-69). Whilst artists will transform this up from record to record, thereby having persistent producer who can assist Bruno Mars record alternate versions of songs. Work Cited Allen, Paul. (2007). Artist Management for the Music Business. New York: Oxford University Press. Print. Bruno Mars (n.d.). “Biography.” Web. 14 Dec. Macy, Amy, Hutchison, Tom and Paul Allen. (2009). Record Label Marketing. New York: Basic Books. Passman, Donald. (2006). All you Need to Know about the Music Business. New Jersey: Prentice Hall. Print. Read More