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Marketing Plan for Private Medical Clinic in Birmingham - Case Study Example

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"Marketing Plan for Private Medical Clinic in Birmingham" paper presents marketing mix strategies for a new venture based on the situational analysis in respect of proposed business plans. The report deals with the formulation of a marketing mix strategy for a new venture of private medical clinics. …
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Marketing Plan for Private Medical Clinic in Birmingham
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Download file to see previous pages The success of a new venture mainly depends on the entrepreneurs’ skills and success of the new products. According to the Councils to America’s Small Business, Score, during 2008, “there were 627,200 new businesses, 595,600 business closures, and 43,546 bankruptcies” (Score, 2010). Therefore, the risks involvements in a new business are very high due to its vulnerability in the new market. However, in order to combat such issues, entrepreneurs must consider a number of tasks before starting a new venture. Effective planning for a plausible set of market strategies is one of the most crucial tasks for entrepreneurs and for this a comprehensive marketing analysis and research is a mandatory task (Longenecker et al, 2005, p. 147). 

This business report deals with the formulation of a marketing mix strategy for a new venture of the private medical clinic in Birmingham. The private medical clinics offer wide ranges of health care services by taking care of the outpatients. As this business associated with the people heath services, it is very necessary to offer a high quality of services to its patients. Besides the high-quality services, marketing strategies are very important to promote the brand name in the health care market of Birmingham. Birmingham is a popular city in West Midlands county in England. This primary objective of this paper is to offer a set of plausible marketing mix strategies to the new private clinic supposed to be started in Birmingham city. In this process, the health care market of Birmingham city, as well as the entire UK, needs to be assessed for identification of the target market.
Any industry and its players are supposed to be influenced by the multiple macro-economic factors which are uncontrollable external forces. The assessment of macro-economic forces is very necessary to evaluate the viability of a new business. In this regard, PEST models are very useful which analyzes the political, economic, socio-cultural and technological impact on a certain business (Allen, 2008, p.114).   ...Download file to see next pagesRead More
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