Marketing plan/Business Plan - Research Paper Example

Comments (0) Cite this document
Summary
The mission of 911 Health Care Service Corporation is to provide an efficient method for delivering pertinent medical information in emergency situations. The goal is the production of a secure product that ensures identity protection of patients, using innovative technologies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Marketing plan/Business Plan
Read TextPreview

Extract of sample "Marketing plan/Business Plan"

Download file to see previous pages nked with a software support system that locates identified retinal scans within a profile database and transmits this data to assist emergency technicians in providing necessary treatment with minimal risk. This is an innovative product with absolutely no competition, thus giving 911 Health Care Corp. the opportunity to corner the market in this new technology sector. It has been developed with some of the most reputable software and technology designers in the industry who have offered their support and opinion for production and maintenance.
Because not everyone has access to a family or associate support network, in the event of an emergency it is next to impossible for the patient to accurately communicate their needs related to medicine interactions, blood type, or other aspects related to their medical history. This service is designed to not only assist hospitals or other emergency crews in improving efficiency of health care, but reduce the risk to patients in the event of an unexpected emergency.
There are two segmentation strategies for the new retinal scanning device: end-user application segmentation under business-to-business principles and psychographics associated with lifestyle and attitude. End-user segmentation is a divisional strategy that isolates markets based on how the industrial purchasers will use the product (Boone & Kurtz, 2007). Because the retinal scanner will be used in emergency teams, hospitals and clinics, functionality will be a key marketing strategy with efficiency and quality as the positioning strategy. Positioning is essentially “owning a place in the mind of the consumer, like a bookmark, concentrating on a single idea or word that defines the company in the consumers’ minds” (Trout, 2008, p.1). Since there is no competition for this type of device, end-user segmentation was determined the primary segmentation strategy rather than geographic or demographic segmentation. The majority of communications will be with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing plan/Business Plan Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1576369-marketing-planbusiness-plan
(Marketing plan/Business Plan Research Paper Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/miscellaneous/1576369-marketing-planbusiness-plan.
“Marketing plan/Business Plan Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1576369-marketing-planbusiness-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing plan/Business Plan

Marketing Business Plan for Soy Protein

...? Marketing Business Plan for Soy Protein Executive Summary There is a huge demand for soy protein in the US markets as the consumers are getting more and more health conscious. Soy protein effectively meets the demand of low fat health product which also tastes good. The product has a great opportunity not only for individuals but to the retail sector also. Around 57% of US shoppers are considered to be health conscious, 73% of the shoppers are willing to pay more for healthy food products. The marketing strategy adopted by Soy protein is to cater to the health section of the target audience. The product would be distributed among the school, offices and...
10 Pages(2500 words)Assignment

Business to business (marketing plan)

...?THE MARKETING PLAN Executive Summary The present report is mainly an outline that is made up of data used to segment two forms of market ly business to business (B2B) market and business to customer (B2C) market. Noting that each of the two markets has their own characteristics and values, the present report will help the Board of LumiCore in taking the right decision on the market segment as the report outlines marketing plan to target the chosen segment. Through the review, it has been established that indeed the United Kingdom has a lot of potential for he decorative industry and the production of paints. Comparing the characteristics of B2B and B2C however makes B2B the most preferred option for the company. In light... of this, the...
16 Pages(4000 words)Essay

Marketing Plan for a Business Plan Proposal - Entrepreneurship Course

...?Marketing Plan for a Business Plan Proposal - Entrepreneurship Table of Contents 1 Target Market Strategy 3 2 Product Strategy 3 3 Pricing Strategy 4 1.4 Distribution Strategy 4 1.5 Advertising and Promotion 5 1.6 Sales Strategy 7 1.7 Sales Forecast 9 References 10 1.1 Target Market Strategy The product that has been chosen for the study is “The Track Tablet”. Although, the product is designed for serving the guests at the hotels, it is important to target high end customers who aim at delighting their customers with unusual experience. The product is from Geneva, Switzerland. However, all the luxurious hotels in Switzerland can be...
4 Pages(1000 words)Essay

Entrepreneurial Marketing Business Plan

...? Entrepreneurial Marketing Business Plan Oz Tube is an Australian social website company that deals with advertisements and publicity of local events and business venues. This network takes advantage of the robust and viable aspect of social networking to conduct its business practices. This company is one of the growing advertisement agencies which have adopted the use of video productions and internet promotional services. OZ Tube promotional materials target the young population who falls under the age bracket of 18-35. This company provides services to the tourism and hospitality industry through the two communication media. OZ Tube operates...
4 Pages(1000 words)Essay

Business/Marketing Plan

...? Business/Marketing Plan Business/Marketing Plan The need or reason for the project is identified. In any business of investmentfor profit making, investors often need to identify the project because that is what they will be investing on and they have a right to know all the details about the projects. This is so because a businessperson has to weigh how their resources are going to be used. Resources are crucial elements in any business undertaking and if the resources are not utilized well, they will result in waste that may lead to increased cost of the project. The other reason the project should be identified is for the stakeholders to evaluate the profitability of investing and if it is worth carrying on with the project... , then it...
3 Pages(750 words)Research Paper

Marketing Plan for a Mobile Application Business Plan

...?Marketing Plan for a Mobile Application Business Plan Table of Contents 5. MARKETING PLAN 3 5 Marketing Segmentation 3 5.2 Competitor Analysis 4 5.3 Buyer Behavior 6 5.4 Size of Target Market 7 5.5 Marketing Strategy 7 References 9 5. MARKETING PLAN Most of the time management applications (apps) focus on ascertaining and managing the time spent on projects that are related to work, professional purpose or at office. The time management apps available in the market are concerned about managing the official functions and fitting them in...
6 Pages(1500 words)Coursework

Marketing and Business plan

...Business Plan –The Angles Business Plan –The Angles Executive Summary The Angles provides high quality architectural services for its customers at premium rates offered in the market. The Angles aims at providing architectural services, logistic support and consultation at lowest prices, at the same time, maintaining its operations efficiently and fulfilling the requirements of the target market. To avoid disruptions in cash flow, the target market would consist of customers who look for innovative and state of the art unique architectural services. The Angles will be operating from the central office initially which...
8 Pages(2000 words)Coursework

Business Plan - Marketing Section

...: Managing customer experience for profit. London: Kogan Page. http://books.google.co.ke/books?id=8d73CPt_khwC&printsec=frontcover&dq=value+proposition&hl=en&sa=X&ei=XUzaU43gNY-e7AaKlID4Bg&redir_esc=y#v=onepage&q=value%20proposition&f=false Meehan, J. (2011). Pricing and profitability management: A practical guide for business leaders. Hoboken, NJ: Wiley. http://books.google.co.ke/books?id=zMZXk-NPyCIC&printsec=frontcover&dq=pricing+strategy&hl=en&sa=X&ei=pU3aU5OZDsua0QWJkoDoDA&redir_esc=y#v=onepage&q=pricing%20strategy&f=false Mills, G. (2002). Retail pricing strategies and market power. Melbourne: University Press....
1 Pages(250 words)Research Paper

Business Plan - Strategic Phase Marketing

...Business Plan Strategic Phase Marketing al Affiliation) Business Plan Strategic Phase Marketing Morab consulting Ltd is an IT consulting firm developed from the idea of a Morab horse. It is one of the finest breed of horses in the world. The breed is crossbred from Arabian and Morgan horses. It is a refined horse with a muscular body. They are intelligent, eager to learn and personal horses (Lassanske, 2012). These traits are the points upon which his consulting company is built on. The company’s image is built on professionalism, innovation and creative techniques, and above all else, knowing the client on a personal but professional...
4 Pages(1000 words)Assignment

Business Plan - Universal Marketing Limited

...Business Plan of Table of Contents Executive Summary 4 A1. Company Identification 4 A2. Mission of the Company 4 A3. Business Goals 5 A4. Keys to Success 5 Company Description 6 B1. Industry History 6 B2. Legal Form of Ownership 6 B3. Location and Facilities 6 Physical resources 7 Human resources 7 Aims and objectives 7 Organization of the business 7 B4. Management Structure 8 Other personnel 8 Sales person 9 Supportive staff 9 Security Officer 9 Recruitment 10 Training of the employees 10 Motivation 11 Employees’ evaluation 11 Supporting staff and services 11 B5. Products and Services 12 C. Market Analysis 13 C1. Target...
20 Pages(5000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing plan/Business Plan for FREE!

Contact Us