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Marketing Essays

Result for Subject Marketing:
19895 essays
Visitor Attitudes toward Melbourne Zoo and its Integration of E-commerce Marketing Case Study
9 pages (2734 words) , Download 2 , Case Study
Free
This study aims to present the attitude of the visitors and how this affects the proper positioning of marketing tools that should help Melbourne Zoo in creating a wider audience and attracting ‘return’ customers. It also hopes to achieve the assimilation of the use of e-commerce techniques in the actual promotions of the zoo. 
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Mark-to-market Accounting Marketing Assignment
2 pages (534 words) , Download 2 , Assignment
Free
Companies would not have to record heavy losses in times of market downturn and thus the economy won’t become volatile. Major benefit would be for banks, financial institution and mortgage companies as for them relaxation in mark to market accounting treatment would not require them to record heavy losses and write down their assets radically.
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Ford Motor Company Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
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As the report, Ford Motor Company, declares company’s mission statement is reminiscent of a reflection of its core principle, identity, and values. Ford Motor Company operates its business throughout the world and endows with ‘personal mobility’ for the communities. The company is committed to serve the people with enthusiasm.
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Video case Harley-Daivdson Marketing Case Study
2 pages (500 words) , Download 4 , Case Study
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The company connects with consumers through the marketing of the brand itself, and what it represents. Among other things, the brand
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The Impact of Digital Marketing on Consumer Behaviour Marketing Essay
7 pages (2072 words) , Download 5 , Essay
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This paper aims to explore the impact of digital marketing on consumer buying behavior. Specifically, it intends to analyze the consumer attitudes towards four sub-types of interactive digital advertising such as internet-based and email advertising, and mobile-phone-based SMS and MMS-type advertising for young users in the United Arab Emirates (UAE) market.
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Product Recall and Brand Strategy - Case of Toyota Corporation Marketing Essay
2 pages (722 words) , Download 2 , Essay
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Toyota employs the sub-brand approach, otherwise known as the “monolithic brand architecture,” in contrast with the “house of brands structure” which pursues a more diversified strategy (Thomson, 2010). The monolithic approach is characterized by many sub-brands all being linked to one single corporate brand. 
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Principle of Marketing relation with Business management major Marketing Essay
2 pages (500 words) , Download 2 , Essay
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A business can carefully select its employees by making sure that their skills fit within the organization’s strategic goals. Also, employees spend many hours working on the
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Starbucks Coffee Company Marketing Essay
6 pages (1789 words) , Download 8 , Essay
Free
The report-writing task has involved analyzing the challenges that are facing the company at the present time and the next few years, drawing conclusions, and making recommendations. The findings of this report are presented with the aid of graphics and are followed by conclusions and recommendations.
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Pricing Analysis 1 PHAM Marketing Essay
1 pages (250 words) , Download 2 , Essay
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If product demand is inelastic, reduction in prices cannot assure a 12.5% increase in sales. Nevertheless, if demand is elastic, it is likely that the 500 increase in unit sales can be attained. Furthermore,
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The Lean Sustainable Supply Chain - Vodafone Marketing Case Study
7 pages (1865 words) , Download 3 , Case Study
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Individual objectives, financial and programme reporting, annual team work plan, and annual budget are the four pillars of the strategic planning process of an organization (Rusinko, 2010). Strategic planning also plays an indispensable role in ensuring that all company individuals are working towards the same goal. 
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What the Dog Saw and Million-Dollar Murray Marketing Admission/Application Essay
8 pages (2208 words) , Download 2 , Admission/Application Essay
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The case exposes the need for closer examination of the difference between a puzzle and a mystery. The prosecution of the case was conducted in the form of a puzzle as opposed to approaching it as a mystery. It was not a simple case of fraud where a person pieces one piece of information with another building up a strong case.
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Marketing and Promotional Strategy for Cereal Brand Marketing Assignment
17 pages (4726 words) , Download 2 , Assignment
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The two most crucial distribution sources for the new project management crash course will be the educational institution providing the course as well as online programs. While the institutional programs will be targeted at customers, the online program will be more applicable for international students living outside New York.
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Autonomous car, also known as a driverless car Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It is easy and quick to fit the Autonomous Mobility Applique System into most tactical vehicles. The sensors it contains help the cars negotiate obstacles and re-plan their routes as they drive. There is
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The Traditional Concept of Implementing Marketing Concept Marketing Coursework
13 pages (3546 words) , Download 2 , Coursework
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Ireland’s charity sector is facing tremendous pressure and has to do more with fewer opportunities and resources. The sector is facing problems in bridging the gap between the overall required demands and decreasing income levels. The stable political conditions of the UK have a direct and positive impact on the organization.
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Marketing Exchange, the Business Cycle, Social Responsibility Marketing Assignment
3 pages (882 words) , Download 2 , Assignment
There some key factors are to be identifying the performance of social work involvement. The people getting a job, pay fair wages is also a considerable factor for the organization. Social responsibility is one of the main for the organization. Social responsibility of business is a very important factor for social-economic changes.
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Importance of Social Status in Divorce Marketing Research Paper
2 pages (652 words) , Download 3 , Research Paper
Free
Some individuals opt for divorce as a last attempt to save valuable aspects of their lives, including their parents (Basch, 19). Others, on the other hand, take it as a retaliatory measure against spouses blamed for committing irreconcilable gross conduct. The effects vary among individuals depending on age, social status and financial ability.
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Generic Strategy in Wal-Mart Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The main reason why Levis decided to sell their Jeans at Wall-Mart was to reach their new target customers, i.e. small children and their families. Mothers are the ones who mostly do shopping for their kinds and they frequently do shopping at Wall-Mart store. Levis introduced cheap signature jeans line that was specifically made for the new target customers.  
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Customer Decision Making and Behaviour Marketing Essay
12 pages (3390 words) , Download 2 , Essay
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The study of consumer behaviors helps firms improve their marketing and advertising approaches by incorporating various brand improvement strategies. Consumer behavior is concerned with the psychology of the buyers, which describes the way they think, feel, reason, and even make a decision between two identical products or even manufacturers in the market.
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Promotion Strategy Marketing Research Paper
7 pages (1905 words) , Download 2 , Research Paper
Free
In this study, it has been outlined that promotion strategy is dependent on a large number of factors. This strategy gets altered with changing consumer tastes or preferences, customer relationship with the brand, nature of target audience, etc. The nature of a product or service and its position in PLC is another factor that determines promotion strategy.
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Effective and Ineffective adds Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The consumer has to be aware of it. This step is significant as it helps in grabbing the consumer’s attention. The above ad is very clear and to the point. The brand name, Estee Lauder, comes out clearly plus the uses of the product (Kelley, Sheehan, & Jugenheimer,
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Dishwasher Business Strategy Marketing Essay
2 pages (592 words) , Download 3 , Essay
Free
Detergent and water are circulated within the pump of the dishwasher. This product is not only used in private homes but also in restaurants. In China, it is a difficult task to sell dishwashers. This product holds importance in other countries but has no relevance in China. Only 1% of total Chinese households utilize dishwashers.
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Electronic Publishing Marketing And Business Issues Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper will seek to discuss and analyse three business issues in the scholarly publishing which are impact of electronic publishing in scholarly publishing, emerging electronic business models and the situation of stakeholders in scholarly communication toward these models, the future of scholarly publishing.
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Market-Driven Product Marketing Assignment
6 pages (1786 words) , Download 2 , Assignment
Free
In highly competitive market environments organizations need to place extensive efforts towards conceptualizing, designing, developing, and marketing products or services that address strategically and effectively to the market demand while at the same time offer a competitive edge to the enterprises themselves. 
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Database Mining Techniques Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
The success of marketing programs of E-commerce websites relies on the availability of customer data. The number of dimensions of customer data and the number of records plays a crucial role in data-mining. Individual customer data can be used to alter the marketing programs accordingly and for better customer relationship management.
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Ted Talk Reflection Report Marketing Essay
2 pages (500 words) , Download 11 , Essay
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So I decided to try to grasp my father’s success story in the context of a theory that is more universal and in tandem with the latest that is
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Analyzing the Consumer Market Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
More often than not, a clear cut assessment of market specification cannot be possible before the launch of all new products. Effectiveness of all promotional endeavors depends much on the variability as well
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Cover and Thank You letter Marketing Essay
2 pages (500 words) , Download 4 , Essay
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As a senior student focusing on finance, I have been trained to learn different things quickly, which essentially enables me to fit in a challenging and diverse working environment akin to
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The Components of a Good Marketing Strategy Marketing Essay
1 pages (282 words) , Download 2 , Essay
Free
 Effective marketing strategy relies on constantly analyzing and identifying the fast-changing preferences of the customers. It is essential for marketers to know the pattern of customers’ buying behavior so that they can develop new products or add value to the existing ones to make them attractive for the customers. Speed, differentiation, and tools to showcase the features of the product have become critical issues.
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Case Study 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Some of these brands include Cingular, Procter & Gamble and Pepsi. According to MTV, there are approximately 350,000 registered users who spend an average of 36 minutes during each visit (Klaassen, 2007). The senior Vice President at MTV, Tim Rosta, affirms that the virtual
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Target Retail Return Experience Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
(Target, 2013) From the customer’s affairs department at Target, there are several reviews of the comments posted by customers whenever they return an Item. Melany posted on 18 July
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Marketing for Aldi Supermarket Marketing Essay
4 pages (1380 words) , Download 6 , Essay
Free
In order to secure its position in the UK supermarket industry and to set the basis for future growth Aldi needs to develop a competitive advantage over its rivals. Different approaches can be used by the firm for achieving such a target. Focusing on product differentiation is a potential strategy for acquiring a competitive advantage.
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A Pricing Strategy of Apple, Inc Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
The author says that Apple has gained many loyal customers that are truly devoted to the company and to its products and brand, particularly in the United States. According to a news report based on the data in the year 2007, Apple Inc. is one of the high-technology companies with the significant number of loyal customers.
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International Marketing of Pizza Hut in China Marketing Essay
12 pages (3433 words) , Download 6 , Essay
Free
The tastes of consumers across the world are becoming convergent which has increased the scope of western food companies like Pizza Hut to open up their restaurants in emerging countries like China and India. The international expansion process of Pizza Hut in China has been a success story due to the specialized and far-sighted strategies followed by the company.
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IKEA Service Blueprint Marketing Research Paper
4 pages (1224 words) , Download 5 , Research Paper
Free
Generally speaking, customer welfare is emphasized in order to retain customers in the furniture store. However, there is a problem in the establishment of a service blueprint because the management of the furniture store fails to ascertain the exact quality of the processes (Schmutz, Daniel and Peter 67).
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Formal Models of Domestic Politics Marketing Assignment
6 pages (1807 words) , Download 2 , Assignment
Free
Questionnaires and interviews are the main data collection methods to be used in the study for fewer costs, collection of high data amounts, and accessibility of the clients who may not have enough time for other data collection techniques like focus groups. The use of a mixed research method allows for the meeting of the objectives of the research comprehensively.    
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Digital Marketing Channels Marketing Coursework
5 pages (1391 words) , Download 7 , Coursework
Free
Several channels have been developed that have enhanced the presence of companies online. These include the use of search engine optimization, the pay per click among other channels that have been developed to improve either the presence of an organization’s digital website or the description of its products (Panda 60).
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Has Nudity in Advertising Become Dysfunctional Marketing Essay
40 pages (10348 words) , Download 2 , Essay
Using nudity was criticised as it was said that that the ads used female nudity to sell products and this is a form of exploitation of women’s sexuality. Critics state that the company Dove has focussed on outward beauty and has used nudity to show this. The message of Dove was that even though your body is not perfect, using Dove’s product will make you beautiful.
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Hypotheses and evidence (SPSS) Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Consequently, quantitative data has been collected to investigate the market situation based on the criteria set above. When I explored the data for normality, incomes displayed a
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Economic Activity in Frace Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This shows that France is a very rich country. As of the year 2013, the income per capita in France amounted to 44,099 dollars (Gofen and Blandine, 22). This is an indication that the poverty level in France is very low. Furthermore, as per the
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Quails Gate Winery Experience Marketing Essay
14 pages (3757 words) , Download 3 , Essay
Free
The operation of the company is simple and has no indications of any expansion whatsoever. Wine is a universal and accepted drink, and should they think expansion, the company can engage in globalization, but this requires many changes of company structure and financing. My brand experience led me to brand loyalty.
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Social Networking Practices and Interactions Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This research will begin with the statement that social media has emerged as the desired platform on which firms can engage consumers in an interactive manner. Many organizations are now opting into social media to woo the large number of users that are perceived to be trendy and ready to discover new products and services.
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Head & Shoulders shampoo SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
In this case, the brand is incapable of addressing the needs of its clients adequately based on the widespread innovation initiatives that
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Marketing of Communications and Networking Company Marketing Case Study
2 pages (745 words) , Download 2 , Case Study
A marketing case refers to a marketing strategy that business owners use to communicate to the potential market what they can deliver more than what they offer. However, poor construction of a market case will not build confidence in the product within the market and hence will not be in a position to draw the attention of potential customers. 
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Listening and speaking skilss Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
Secondly, keeping messages brief and straight to the point is an important element when it comes to good interpersonal skills. I need to improve on the
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Article Review - Apple Watch Marketing Book Report/Review
2 pages (500 words) , Download 4 , Book Report/Review
Free
The health feature of the Apple Watch is differentiated with other health tracking device. It is more advance that it not only measure heart rate and steps, but blood
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Media for Marketing and Advertising Marketing Case Study
8 pages (2598 words) , Download 3 , Case Study
Free
In accordance with the secondary data, so as to have originated from the internet resources, the sum mass of the bicycle market was 3,000 million baht in Paris. Entirely 3,000 million baht used for the bicycle organization would be concerned as the worth for every one child in this industry (Jugenheimer 2009).
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Whether Green Marketing Is a Fad and Will Vanish over the Period of Time Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Green marketing, by definition, is considered as the marketing of the products and services which are considered as safe for the environment. Over a period of time, an increasing number of marketers used this new phenomenon in order to attract those customers who were more conscious in terms of their buying patterns.
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Business Plan for Online Shop Marketing Coursework
4 pages (1354 words) , Download 2 , Coursework
Free
The enlargement of the European Union nations helps in the development of the business to expand in the member countries. An online shop can easily trade with these countries because there are limited international trade regulations and it can have a positive impact on the growth of an online business (Porter 1985).
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Hong Kong's Ocean Park Target Market Marketing Essay
1 pages (284 words) , Download 38 , Essay
Free
It is well observed that the target market for the soon-to-be open Polar adventure park is a wide range of people, from all lifestyles. Its integration of the themes of attraction and entertainment with the themes of education and conservation serves to ensure that all people, both local and foreign, with diverse interests are the aim of the new facility.
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Marketing Audit and Marketing Objectives Marketing Essay
10 pages (2866 words) , Download 2 , Essay
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This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting an action plan to enhance the company’s performance in regard to marketing processes.
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