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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Mix of Domino's pizza Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
According to the research findings, in view of the procedural marketing mix as employed by Domino’s Pizza, the strategy development is working effectively. However, in their communications processes as the company engages its customers, it needs to establish approaches that feature the needs of the consumers with respect to the economic fluctuations
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The Business Internationalization Process of Innocent Drinks Marketing Essay
12 pages (3555 words) , Download 2 , Essay
Free
The biggest drawback of the products of Innocent Drinks is its short life span. The marketers of the organization in China can resist this shortcoming by stating that the drinks and smoothies offered by the company contain no added preservatives. They should proclaim that drinks are 100% natural like fruits and hence are perishable in nature.
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Current Marketing Situation, Objectives and Issues of Pepsi Marketing Assignment
9 pages (2668 words) , Download 4 , Assignment
Free
PepsiCo was experiencing normal profit during the recession in 2008. Over time, the company started to experience increased profit. Due to specific business issues and lower competitive advantage, the firm had experienced normal profit at the end of 2012. It is forecasted that the company would be able to experience supernormal profit.
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Wall Street Journal #1 Marketing Article
1 pages (250 words) , Download 3 , Article
Free
This has increasingly made the area congested further increasing the problem that was caused by traffic, water shortages as well as the crumbling infrastructure. The problem can be
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The form and function of Concept Store Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
Profound changes have taken place in regard to market structures and consumer demand propensity in the contemporary society. Companies in virtually all industries are making concerted efforts to ensure that their retail strategy meets these changes and effectively adapts to the dynamic market.
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Toyota Company Marketing Analysis Marketing Case Study
2 pages (573 words) , Download 4 , Case Study
Free
The managers at Toyota should be willing to listen to the ideas, opinions and criticisms of the organizations’ publics such as consumers, surrounding communities, non-governmental organizations and regulatory bodies. Another crucial concern is the vehicle product quality especially after recent happenings when it recalled 16 million vehicles.
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Group Project: Marketing a US product to a Foreign Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The main objective of the selected marketing strategy is meeting the different needs of each consumer. This comes with the realization that not every consumer is bound to
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The Digital Revolution Marketing Research Paper
10 pages (750 words) , Download 3 , Research Paper
Free
Yoffie (1997) identifies several drivers for digital convergence in industries and marketplace including digital and communication technologies, government deregulation and development of managerial creativity.  Digital convergence has several implications for industries and markets (Yoffie, 1997).
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Business Environment in Asia and Europe Marketing Case Study
3 pages (1002 words) , Download 2 , Case Study
The differences in the business environment in Asia and Europe can be considered to result in the differences between Li & Fung and Inditex. While Li & Fung is headquartered in Hong Kong, Asia, Inditex has its headquarters in Spain, Europe. The business environments in these regions are quite different, thus have an effect on the companies that operate in the regions.
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Critical Appraisal for Mobile Phone Company Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Sale promotion can enable the organization to attract more customers to buy more of its products due to the good image of the organization created to the market. Restructuring a mature market that involves driving out competitors is the different strategy that would ensure that the organization looks different compared to other organizations.  
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Concept of Personal Selling Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The author explains that this aspect of selling scenario is perceived to be the most difficult, but very important in healthcare marketing. This aspect becomes more important with international sales representatives developing new businesses for their clinics as well as competing for well-paying patients.
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Marketing Strategies of CanGo Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Market analysis is oftentimes engaged at a point in which a given firm intends to engage with a specific market and needs actionable research prior to making the changes that they would require as a means of being relevant to the consumer and representing an attractive good or service. The market analysis serves as a key approach that is utilized.
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The Risk and Benefits of Expanding the Disney Brand in New Ways Marketing Case Study
1 pages (295 words) , Download 13 , Case Study
Free
It is clear that many families consider it a “once in a lifetime” aspect as they pour their hard-earned money into this once-in-a-lifetime opportunity. However, many know that this trip is definitely worth it for families. The experience Disney offers is unparalleled compared to any other adventure. The brand equity that Disney provides is exclusive and amazing and performs various aspects of an organization.
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Residential Fieldtrips: Adding Value to Marketing Education and Student Experience Marketing Book Report/Review
14 pages (3899 words) , Download 2 , Book Report/Review
Free
Various interventions have been developed and introduced in the curriculum. Above all, employers are looking at individuals that not only have good grades but also have the capacity to perform a given task confronted with the challenge. They advocate for individuals that are creative, problem-solvers, hardworking, and diligent.
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Strategic Marketing: Tescos Fresh and Easy Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The main dilemma facing Fresh & Easy is that the concept lies in between the offerings by discount supermarkets including Wal-Mart and gourmet retailers like Trader’s Joe. (Cravens and Nigel, 532) This is because F&E offers cheaper products than the gourmet stores and provides more organic and fresh products that discount supermarkets.
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The SWOT and the PESTLE Analysis of Morrison Plc Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
The study leads to the conclusion that both the SWOT and the PESTLE analysis are strategic marketing models to assess the organizations. In this regard, the SWOT analysis of Morrison reflects that more than 500 stores only in the United Kingdom remain the strength for the company as this chain of stores enables the company to access to the customers and generate sales.
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Descriptive Statistics and the Demographic Variables Marketing Research Paper
6 pages (1633 words) , Download 2 , Research Paper
Free
This helps summarise the information contained in a large number of variables into a smaller number of factors. This is very important because it makes to a better understanding of the variables. In table 4, it is shown that the first six variables are in factor 1, the 7th to 10th are in factor 2, and the last four are in factor 3.
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Geography of Iceland Marketing Essay
2 pages (635 words) , Download 2 , Essay
Free
Iceland is located between the Greenland Sea and the North Atlantic Ocean. It is northwest of the United Kingdom and is slightly smaller than the state of Kentucky. The land is plateau with mountain peaks, and ice fields, with a coastline marked by fjords, which are deep inlets carved by glaciers.
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Report of CESIM Simulation of Marketing and Logistic Department Marketing Research Paper
6 pages (1500 words) , Download 5 , Research Paper
Free
It is essential for the department as it fosters service to have a clearly defined vision for the project, reflecting the success of the organization. Thus, with these establishments, the notable factor of success in the management of the department is strategic planning and observation of principles of management to the department.
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The Student Loans Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The author of the paper provides the debate as to whether the student loans should be forgiven or not. Failure to forgive the student loan debts might have some effects on the economy. Most of those people who fail to pay their university loans tend to less likely start businesses of their own.
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Quantitative Research of Airline Company Marketing Case Study
1 pages (250 words) , Download 5 , Case Study
Free
The financial stability of an airline company is observable in its ability to maintain its profit margins regardless of the prevailing circumstances that could have led to its fall. If this has to happen it does not have to greatly affect the running of the airline's activities.
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Using Pop-up-up-Up Stores to Boost Sales for Online Fashion Shop Marketing Essay
6 pages (1720 words) , Download 2 , Essay
Free
Many brands have set up their won Pop-up stores for a short span of time to showcase their new products and receive comments and feedbacks from the customers directly. It also helps in a direct conversation with the consumers which can be very helpful in getting the feedback for a product or a service being displayed.
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Should Qantas Continue with Its Partnership with Emirates in Its Service Delivery to Customers Marketing Case Study
1 pages (333 words) , Download 2 , Case Study
Free
Qantas has struggled in terms of profitability over the past few years on the international front (Gross & Schröder, 2007). It has taken several steps to get back to profitability, but no has not worked to the company’s expectations. Some of the steps that included a joint partnership with British Airways did not bring much of the needed returns for the business.
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Buyer Behaviour Analysis Marketing Coursework
13 pages (3469 words) , Download 2 , Coursework
Free
Buyers are very important partners in the exchange process and are the main focus of successful marketing thus understanding their needs and purchasing decisions are the main reason for marketing. In this respect, failure to understand the psychology of buying therefore means that the market offering would not possibly be tailored to the demands of potential buyers thus the goals of the marketer would not be met.
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Creativity in Marketing Processes Marketing Essay
2 pages (688 words) , Download 2 , Essay
Free
Being a business class with diverse dimensions, I understood the fundamentalism of creativity in marketing and making appropriate marketing decisions. Creativity in marketing propels an organization to greater heights in terms of expanding its existing market base and creating a new market niche. The skill of marketing creativity is beneficial.
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Market Performance of Oz Jet Boating Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The workforce of the company is young people who have a lot of zeal and passion for tourism activities. The major rivals in the tourism industry include Sydney Harbour boat tours, Sydney Harbour and Sydney Harbour cruises. The services offered by Oz jet boating company include sightseeing activities at the Opera House, Harbour Sides, Shark Island, etc.
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Lonely Planet Guides Global Explorers Marketing Essay
1 pages (384 words) , Download 2 , Essay
Free
 How would Lonely Planet develop future strategies for entering new markets, especially those areas that have not been explored in their previous travels?   Would the current strategy of selective customization with accommodation to local tastes still apply?   Is there really no such thing as global?
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Analysing an advertising Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
This paper will focus on the analysis of a selected Coca Cola advertisement highlighting the different promotional elements and how they are used to persuade the buyers to try out the Coke drink. In an
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Four Ps of Marketing - St Josephs Hospital and Medical Center Marketing Research Paper
4 pages (1120 words) , Download 2 , Research Paper
Free
Patients with a wide range of neurological conditions are treated here at Barrow, where some of these conditions include brain and spinal tumor, neuromuscular disorders as well as cerebrovascular conditions. The full address of the hospital is Barrow Neurological Institute, 305 W. Thomas Road, Phoenix, AZ 85013 (602) 406-3000.
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International Marketing in India Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The Indian telecom market is considered as one of the largest advancing telecommunication industry. This is mainly due to the presence of numerous subscribers, approximately 225.21 million that enhanced the CAGR rate to a significant extent as compared to other sectors (Nextbigwhat.com, 2014). 
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Global Marketing and the Digital Revolution Marketing Research Paper
1 pages (250 words) , Download 9 , Research Paper
Free
Jurras (2012) argues that over the years advances in the digital technologies have significantly affected the lives of people and societies throughout the world. The emergency of the mobile phone as a replacement for the telegram or
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Company Analysis: Apple Inc Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
 The recent recession has caused huge challenges to companies all over the world. Many of the prominent companies in America and Europe were collapsed or forced to reduce their activities because of the recent recession. Even though some of these surviving companies are showing signs of a revival now.
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The Buyer Behavior in the Nordstrom Inc Marketing Assignment
2 pages (600 words) , Download 2 , Assignment
The data is analyzed through proper statistical instruments like cluster analysis, so as to meaningfully measure the market segments. Data segments are correlated in relation to targeted attributes in order to define action patterns that adequately represent market segments. This analysis is then used in making suitable marketing decisions.
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Relevant theories use in CESIM simulation program Marketing Essay
4 pages (1289 words) , Download 3 , Essay
Free
The conclusion from this study states that understanding such tools and techniques as the marketing mix, the consumer decision-making process and SWOT analysis all of which provide marketers with effective understanding both their products and the industry in which they operate. This way, it becomes possible to compete favorably against the other players in the industry.
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Marketing Information System Marketing Essay
4 pages (1207 words) , Download 3 , Essay
Free
The decision-maker in this case, therefore, has to equip themselves with ample information on these factors to plan comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market. The success of marketing in an organization relies on the accuracy and availability of marketing information.
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Evaluation of Consumers' Motivations and Attitude Formation towards the Purchasing of Jeans Marketing Research Paper
12 pages (3506 words) , Download 3 , Research Paper
Free
In most cases, the chase for fashionable jeans has kept the industry on its toes in an endeavor to meet the evolving customer needs. The awareness by a section of customers that there is another product, more superior than the prevailing product is likely to reduce the purchase of the product getting out of fashion (Sharan 2000, pg 2). 
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Vision Statement for Prince Mohammad Bin Fahd University Marketing Assignment
4 pages (1220 words) , Download 2 , Assignment
Free
Prince Mohammad bin Fahd University is a new private university established in 2008 based in Al-Khobar in the Eastern Province of Saudi Arabia that offers high-quality education to qualified students that helps the graduates to address diverse economic, social, and academic problems in the immediate community.
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2012 London Olympic Games Case Study Marketing Case Study
2 pages (500 words) , Download 4 , Case Study
Free
Despite the pressure to maximize on the revenue potential, Williamson was expected to set the prices to a level that will guarantee that all the events will be fully packed with spectators (Gourville and Bertini, 1). With approximately 7.9 million tickets up for sale,
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Is Consumer Privacy a Bigger Issue in the Online World or Offline World and Why Marketing Essay
1 pages (359 words) , Download 54 , Essay
Free
Consumer privacy characterizes the need to safeguard the confidentiality of individuals owing to limits of corporate customer privacy actions. Privacy largely means personal information that affects people’s interests and values in a way that includes objectivity, personal security, and independence. Privacy is a bigger issue in the online world than in the offline world.
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Factors That Influence Consumers Purchasing Decision Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
This paper illustrates that consumer behavior clarifies the motive and logic behind specific purchasing pattern being followed within a market context. Various methods have been applied correspondingly, in order to understand such factors. For example, various secondary sources have been evaluated in order to gain information about the factors that influence the buying behavior of the consumers.
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Possibilities of a Solar Firm in Germany Marketing Research Paper
11 pages (3124 words) , Download 3 , Research Paper
Free
The crisis in Ukraine, for instance, threatens to undermine the political stability of the entire continent and threatens to destabilize the peace that had been won in the recent past, while the overall weakness in the economies of Europe threatens likewise to derail the growth that has been achieved in some sections of Europe, notably in Germany.
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Formal Models of Domestic Politics Marketing Assignment
6 pages (1807 words) , Download 2 , Assignment
Free
Questionnaires and interviews are the main data collection methods to be used in the study for fewer costs, collection of high data amounts, and accessibility of the clients who may not have enough time for other data collection techniques like focus groups. The use of a mixed research method allows for the meeting of the objectives of the research comprehensively.    
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Marketing Actions in Terms of Marketing Mix Strategy Marketing Assignment
10 pages (2799 words) , Download 6 , Assignment
Free
The sports manufacturing company may wish to apply the three international business strategies that include exporting along with importing, franchising, and licensing while entering into the target market i.e. Brazil. The aforesaid three international business strategies undoubtedly possess certain significant benefits.
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Economics of Sports - US Soccer Team Marketing Essay
2 pages (550 words) , Download 2 , Essay
Free
Generally, it is essential to state that an example of such a coach is Jurgen Klinsmann of the U S soccer team. As part of the preparations for the upcoming world cup games in Brazil, he made a decision that left many wondering, except the economists who have a reason for the decision (online.wsj.com).
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Creative Intelligence and Leadership Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Creativity on the other hand is the ability to construct anything new. Creativity could be in artistic or literary endeavour or in the workplace where creativity enables one to create better approaches to better the
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Importance Of Internal And External Communication Strategies Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Internal communication is a very important component in international marketing and an essential part of multinationals that is far more vital compared to domestic organizations. Internal communication serves different functions in an organization such as expressive function, informative function, social function, and control function.
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Brand Management: Mercedes Marketing Essay
11 pages (3206 words) , Download 3 , Essay
Free
Brand extension has been an important policy for the company as one way of satisfying their customer and competing with rival companies. However, it is crucial for the company to focus on extending its brand to produce aircraft. This will not only satisfy the long-term vision of the company to dominate on land, air, and sea but also increase its customer population.
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Marketplace-Live Simulation: case of Falcon Computers Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
From the research, it can be comprehended that the company provides peripheral products, which have high demand in the modern product market. The provision of mobility services also boosts the delivery of its products to the various consumer locations. In this regard, the company’s service delivery is of high quality.
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Raw Milk US National Marketing Strategy Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This research will begin with the statement that raw milk is milk that has not been treated in any way. It does not include colostrum. The researcher states that it has not been subjected to any processing step nor received any pathogen elimination action. Its quality and composition have also not been altered in any way.
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FOCUS STORE BUSINESS PAPER URBAN OUTFITTERS Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
During the survey, a total of 15 customers were interviewed, 10 of whom had been asked whether they need any help of finding the goods by the employees. One of the questions that were used in the survey was to ask
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