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Disney - Case Study Example

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One of the main benefits of growing with Disney is the fact that it has a strong brand equity to it. It is clear that many families consider it “once in a lifetime” aspect as…
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Download file to see previous pages Brands define or break the industry because brands help to organize inventory and accounting records. Moreover, customers are intricate about brands because it defines their personality. A legal function that brands offers is that that brand name can be protected through registered trademarks.
The risk of expanding this business is competition and losing this intricate value itself. If Disney expands their organizations, the cost of this experience will be less because it will be more widely available. This will diminish not only the experience itself but the local businesses that reap the incentives from Disney. This also makes Disney lose leverage on the exclusivity because other vendors are less likely to pour their investments to Disney itself. Brand loyalty provides security and forecasting of the demand for Disney itself. More importantly, it creates barriers to entry that make it difficult for other firms to enter the market.
Walt Disney Company Mission Statement - Vision, Headquarters and Founders Facts and Trivia of the Walt Disney Brand. (n.d.). About.com Retail Industry. Retrieved June 1, 2014, from ...Download file to see next pagesRead More
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