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Marketing Strategies of CanGo Company - Case Study Example

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This paper deals with the marketing strategies of CanGo Company. The author of the paper discusses the concept of the market itself and its size. The paper focuses on the market trend as well as on the profitability. It also provides market strategic recommendations…
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Marketing Strategies of CanGo Company
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Download file to see previous pages With respect to the firm CanGo, it should be noted that the firm is aware of what industries it seeks to expand in; in addition to what industries they want to continue to remain a viable competitor. Therefore, if the firm is able to increase its sales numbers, the researchers within CanGo will find it necessary to conduct in-depth analyses as a means of determining the best approach that should be made. With this accomplished, the research division, as well as the remainder of the firm, will have a means of understanding which markets are the most appealing, which require too high a level of investment, and which should be immediately engaged with. In this manner, Evolve Professional Business Consulting, has set out baseline criteria through which CanGo should effectively research the options that are presented to them and make informed decisions based upon them. One of the most important steps that should be taken before the research itself is conducted is the question of who CanGo wishes to appeal to/sell to. Although this is something of a simplistic step, it is absolutely integral if the firm wishes to approach the research from an informed and effective standpoint. Far too many firms overlook this aspect of the preliminary inquiry and set off to perform further research with incorrect assumptions that ultimately serve in misguiding the information that they are able to retrieve. Additionally, CanGo also should consider performing research for current and future sales; as a means of determining what movements in consumer markets are likely to impact the firm within the coming months and years. Market size is another fundamental aspect of business strategy and a review of performance and projected business engagement that is essential in performing effective planning. As such, by identifying the target market, CanGo will be effectively able to seek to meet consumer needs within the current time frame; as well as in the near future. ...Download file to see next pagesRead More
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