Joseph‘s Hospital and Medical Center/ Barrow Neurological Institute. This hospital was established in 1962 in Phoenix, Arizona, with an aim of conducting neurological research as well as providing care for patients. Patients with a…
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The hospital’s website is: http://www.thebarrow.org/Neurological_Services/index.htm.
The hospital offers services to all patients who have neurological problems; therefore, this becomes the first P as applied by the hospital. The market also tries to find affordable services to all their patients through the enactment of the affordable care Act. There are various pricing systems applied by the hospital in order to provide care for all their patients. Most of the patients who visit the facility are beneficiaries of Medicaid or use other insurance companies to settle their medical bills. The hospital basically targets any patient with neurological problems that may occur maybe through physical injury, birth, or through natural or artificial disaster. To create awareness to this group of people, the hospital uses various promotional platforms such as websites, social media, and print media as well as audio and visual media such as in radios and TVs.
The four P’s are therefore very important in creating the marketing strategy for the hospital since, these will have to define what marketing strategies should be formulated and even implemented (Buchbinder, 2012). These strategies must be in line with what is missing in the hospital’s marketing strategies that hinder the best marketing practices from be carried out. To meet the hospital’s aims of providing the best healthcare to patients, the hospital must therefore be able to provide the best healthcare services to its patients at affordable prices, in the right place which should be at the hospital’s facilities and using the right kind of promotion that will reach the targeted customer to the hospital services. Therefore, the hospital can only meet its strategic plan when its marketing strategy succeeds through the four P’s of marketing.
The St. Joseph’s Hospital, Barrow seems to be more interested in some components of the four P’s more than the others. The hospital
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Ronald Reagan UCLA Medical Center is one of the top five medical hospitals in the country and the top ranked hospital in the Southern California. And as every top organization It has some methodology behind its excellence. UCLA healthcare system is serving the nation for more than half a century provided the best in health care.
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: California Pacific Medical Centre is one of the largest private academic medical centers in California that operate not merely for profit. This hospital in the beginning comprised of four hospitals in San Francisco namely, Children's Hospital, Davies Medical Center (Franklin Hospital), Presbyterian Medical Center, and St. Luke's Hospital.
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The data includes floor space for the total of exhibition and conference/convention space, city of location, number of meeting rooms, total meeting space floor area, and meeting space that includes the total exhibition floor space. The top convention centers ranked by total floor space area are detailed below (Red7Media, 2010): Table Source: Red7Media, 2010 As can be gleaned from the table above, many of the top convention centers by floor space are located in Toronto, which is to be expected given the prominence of the city in trade, business and mind share.
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