St. Josephs Hospital Barrow - Assignment Example

St. Joseph’s Hospital, BarrowMy organization of choice is the St. Joseph’s Hospital, Barrow, based in Phoenix, Arizona. The strengths of the organization include the fact that this organization has been there for avery long time, it carries out research to enhance its operations and it also specializes in neurological treatments which reduces competition. The weaknesses include the fact that, it is a non-profit making organization, hence has no much potential to expand. This organization has among others, two marketing strategies which include: collaborating with other healthcare organizations such as Phoenix Children Hospital, and implementing the digital marketing strategy.

In order to appeal to its customers, the St, Joseph’s hospital used some advertising objectives which include: building brand awareness as well as prompting immediate action. This is to say that, the main objectives of the St. Joseph’s Hospital have been to make its customers know about what services it offers that can suit them, how and where the services are offered and to whom are the services offered plus the quality of the services offered. Another objective has been to prompt action from the customers and visit the facility for quality medical care[Ric13].

The digital marketing strategy is one where the organization uses the digital platform, including the social media and the websites, to advertise their products. On the other hand, by forming strategic alliances by other healthcare providing organizations such as its collaboration with the Phoenix Children Hospital, St. Joseph’s Hospital tries to increase its ability to be most famous in the services that it offers. Through the digital strategy, the hospital uses pictures, animations and online posters for advertisement.

The animations are very strong marketing tools as they flick across the pages as one is on a website, hence makes it possible for one to see them. The pictures and posters also look appealing so that they can pass the information they carry. For the organization to enhance their marketing approach, I would recommend that the organization should enter much into more strategic alliances so that they can be able to capture more customers by increasing their market share through extending their base of operations.

One area that would be important to target for use on social media is the customer service area for purposes of consultations. This will enable customers to be served promptly over the media by answering some of their questions that could have required one to visit the facility. The best social media for this would be twitter, Facebook or Wazzup, since instant feedback can be received.ReferenceRic13: , (Rick, 2013),