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Marketing Essays

Result for Subject Marketing:
19914 essays
Evolution of Global Consumer Trends by Datamonitor Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
According to the author, analyst of consumer market and the researcher behind the report, “Only by understanding the new interpretations of the mega-trends can companies remain ‘on-trend’ in the long-term. Although consumer behaviour is complex, a clear understanding of consumer values, attitudes and behaviours.
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Influence of Reference Groups on Purchasing Behavior Marketing Case Study
7 pages (2013 words) , Download 2 , Case Study
Free
Reference groups can influence the consumers in many ways like informational influence, motivational influence, utilitarian influence, and value-expressive influence. Family influence on purchasing can be of different types like husband dominated, wife dominated and children dominated. Peers and society can influence consumers in making purchasing decisions in many ways.
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Consumer Behavior Issues Marketing Case Study
6 pages (1971 words) , Download 2 , Case Study
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This term was first coined in the 1950s whereby the young adolescents were newly identified as a separate group of individuals with distinctive needs and since then has been associated with a range of products popularly marketed by the media as exclusively for teens such as ‘teen magazines’, ‘teen clothing’, ‘teen fashion accessories’, ‘teen music’ and the likes (Storry et al, 2002).
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Service Quality and Successful Operational Management of Marriott Company Marketing Case Study
11 pages (3032 words) , Download 3 , Case Study
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Generally, Marriott company should focus on training the employees in regard to customer loyalty. Further, they should introduce new innovative technology but that technology should be user-friendly so that the old experienced employees do not feel affiliated with the new technological advancements.
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Marketing Plan for Sports Enterprise Marketing Case Study
8 pages (2392 words) , Download 3 , Case Study
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Sports activities are highly encouraged in the UK and the government is also supporting sports development organizations. Being a sports goods and sportswear manufacturers, we have identified an opportunity to start a sports program which will give the educational institutions a platform to compete with each other.
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Mike L & Tiago Marketing Strategies Marketing Essay
4 pages (1083 words) , Download 4 , Essay
Free
Mike L.: If there is one word that describes Mike L. as an artist, the word is “Listener”. Like any artist, he is guilty of eavesdropping a lot, being a voyeur, stalking other people. It is these observations, insights, and stories that give him the inspiration to make music. But unlike any other artist, he tries to understand these emotions deeper.
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Oil Change Behavior of Passenger Cars Owners in Egypt: Effects of Brand Origin on Consumer Attitudes Marketing Thesis
20 pages (5603 words) , Download 2 , Thesis
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More specifically, the paper shall investigate factors and conditions that inform their line of purchase and how marketers can take advantage of this line of purchase. There is a preference for nonlocal oil products among vehicle owners. Oil product marketers can take advantage of the trend of consumer behavior towards oil product purchases.
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Marketing Strategies of Java Cafe Marketing Case Study
9 pages (2361 words) , Download 2 , Case Study
Free
The channel of distribution in the case of our shop would be quite small. This would help in controlling the costs of the business. In order to gain beans for the coffee, we would be contacting Luna Beans who have a direct channel of distribution with coffee farmers. The coffee would be sold to consumers directly from the shop.
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Strategic Alignment Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
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Investing in branded residence is a competitive method for the Mandarin Orientals to get an upper hand in the profitable luxury business in Hong Kong. Hong Kong has been a major
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Products Promotion Marketing Research Paper
4 pages (1063 words) , Download 2 , Research Paper
Free
Generally, Internet advertising has caused great success in the world of marketing. Promotion can be heightened if a company chooses to use unique prepositions in the selling strategy. It is essential to have a unique selling price market promotion to ensure that the company has a difference from the rest.
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My Strengths and Weaknesses Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
In most cases, if not all the time, I strive to get things right the first time, every time. I am able to do this because of my ability to keep feeling and emotions away from decisions. On the other side, my worst weakness is that am not
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Customers as People with Long Term Plans in the Global Marketplace Marketing Essay
8 pages (2140 words) , Download 2 , Essay
Free
The link between the roles of stakeholders in marketing organizational products is being addressed. The global marketplace has shifted radically, and it demands the use of both conventional and unconventional marketing strategies to address the challenge of appealing to and satisfying modern, empowered consumers.
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Financial Analysis of the Commercial Bank of Qatar Marketing Term Paper
6 pages (1774 words) , Download 2 , Term Paper
Free
The price-earnings ratio method was used. The formula below is used when calculating the price-earnings ratio.  PE Ratio = Price per share / Earnings per share. Where Earnings per share = Net Income / Number of shares outstanding (Parkin, & Zis, 1979). In 2012, the price per share for the Commercial Bank of Qatar was average = 78.30 per share.
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Performance through Salesmanship and Technical Selling Skills Marketing Essay
10 pages (3237 words) , Download 2 , Essay
Free
Many times the argument has been that for customer orientation to be the predictor of the performance of a company’s sales, then the specific selling skills must be engaged appropriately. An understanding of the customer-oriented philosophy on the selling process and its applicability of the techniques of selling is essential in achieving this.
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Marketing History of a Starbucks Company Marketing Essay
12 pages (3403 words) , Download 2 , Essay
Free
The price of Starbucks VIA-ready brew will be forty pence for a cup. Usually, the sachets will be sold in sets of twelve which would cost almost four pounds. Lindsey Goodwin suggested that the price is very affordable so that the target customers could enjoy the instant, smooth and well-balanced cup of coffee right away.
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Apple Inc and Integrated Marketing Communication Marketing Research Paper
28 pages (7239 words) , Download 2 , Research Paper
Apple iPhone has merged to be the top American brand in the technology sector with its innovative design, features and technology that set iPhone a well-known smartphone worldwide. The company has been consistently associated with the better, innovative, leadership and strong image in the last five years that makes the company.
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See a brand or product in a movie and describe it the movie is (italian job) the movie made in 2003 Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
One of the main attractions of the movie was the car Mini Cooper that was used in the movie. The product got the concentration of all the audience regardless any particular age group. According to the film critic Stephanie Zacharek’s, it is stated as;
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Modern Technology in the Contemporary Business Marketing Assignment
2 pages (545 words) , Download 2 , Assignment
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The research that I had to carry out proved very informative and this is from the high amount of information that I gained in order to understand the organization and the industry even better. In my research, I sought to visit a company, Modern Technology, seeking to purchase a new laptop for my private work.
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Product Comparisons among three Separate Retailers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The store is strategically located in the shopping center, creating an advantage. Most people visit the store with an intention of buying a phone. The marketing strategy employed is through displaying the products in a manner
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The Marketing Communications Strategy of Samsung Galaxy Note Brand Marketing Research Paper
14 pages (4344 words) , Download 8 , Research Paper
Free
The role of marketing communication strategy is to engage audiences (Fill 2013). Thus, prior to developing a marketing communication strategy, it is critical to identify who should be the target audience(s) of the company. In other words, to whom the marketing communication messages of the company/brand should talk.
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The effect of price war on the usage of telecommunication services in Nigeria Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
The industry is regulated by the Nigeria Communications Commission (NCC, 2014), an autonomous body which ensures competition in the sector is free and fair (Rilwan,
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Marketing Communication Plan for Aer Lingus Marketing Essay
11 pages (3252 words) , Download 5 , Essay
Free
Aer Lingus is Ireland’s international Airline and the headquarter of the company is in Dublin. Aer Lingus Airline has 47 modern airbus crafts and the flight deals up to 10.6 million passengers. The mission of the airline is to build a connection between Ireland and the world by offering the best services at competitive prices.
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ADVERTISING CAMPAIGN Marketing Assignment
2 pages (500 words) , Download 7 , Assignment
Free
The image of a healthy dog together with the logo “Purina Pro Plan ®” will be included in the advert. The advert will be published twice in a week so as to ensure pet owners have accessed the information. Media strategy: large fonts as well as attractive style
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Consumer Behaviour - Market Inclusivity and Exclusivity Marketing Essay
6 pages (2020 words) , Download 3 , Essay
Free
A marketplace is a diverse place comprising of different consumers with different perceptions on goods, tastes and preferences, purchasing power, beliefs, and general attitudes. The organization has the ultimate prerogative to understand the market dynamics (Litvin, 2002, p. 80). This will enable the organization to derive maximum benefits by understanding the marketplace environment.
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Celestial Tea SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
Theres a positive connectivity between the company and its clients through Twitter and Facebook (Prezi, 2014). This enables the company to do well in marketing its products
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Branding and Cultural Dimensions Marketing Essay
12 pages (3452 words) , Download 2 , Essay
Free
One of the strongest notions amongst most managers and companies across the world is the fact that brand and culture are one and the same thing. Identifying the most important one in the company could disadvantage the other because it should be an embodiment allowing better utility of the skilled personnel within the organization.
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Benefits of ERP Systems Marketing Article
1 pages (525 words) , Download 3 , Article
Free
Oracle is among the best companies associated with the production, installation, and management of ERP systems. Microsoft and Oracle are among the world’s best companies associated with the manufacture of ERP systems. Globalization and the merging of business entities forced most companies to incorporate such systems in their business unit for efficiency.
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Elie Saab, Fashion brand strategy analysis Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This paper explores Elie Saab shop's brand strategies. Saab Elie was conceived during 1964. He started his fashion profession through cutting material as well as drawing drafts in favor of his siblings at quarters inside Beirut, the country of Lebanon, stitching table fabrics along with drapes into novel styles at nine years old.
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Target Customers and Marketing Strategy Marketing Coursework
10 pages (2712 words) , Download 2 , Coursework
Free
The international marketing demands new and innovative approaches to business which takes into account cultural and national differences of product perception and product value.  Marketing strategy is aimed to reach diverse consumers and sell products on an international scale. Marketers should apply different strategies and techniques in order to reach the target market.
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How Can the Internet Assist Organizations with Creating Customer Value through Personalization and Mass Customization Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Nowadays, the companies are trying to develop such sites which are user-friendly and help the user find he wants. Some of the websites are of the sort that enables the user to put on his type of requirement and post anything he likes; that is like collaborating towards its development. This helps them to get precisely what they need.  
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An Example of Success In A Competitive Market Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
industrial firms, from IT industries to automobiles, food services to oil giants, they are not sole providers of some products or services of some sort but one of the hundreds or even thousands of those who have parallel business offerings that overpopulated the market. But how
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Sales and Marketing at Definitely Different Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Definitely different settled on the name “Definitely Different” after a newspaper report that discussed the numerous outfits that had been worn at the opening of Brassiere night club and hotel. Definitely different boutique had clients who had attended the ceremony and whose designs were outstanding.
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A Competitive Advantage for Saint Margarets Hospital Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
People should have trust and confidence in the services that are offered by the hospital. An institution that is able to appeal to the interests of many people is likely to create a positive image. This image is likely to attract many people and this helps to improve the viability as well as the effectiveness of the institution in its operations.
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Social media platforms create a lot of value Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
These communication tools are very common and they are accessible to quite a number of people across the globe. Kotler & Armstrong (2010) call this kind of communication online marketing. It can be observed that social media platforms create a lot of value which is shared
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Consumer behavior analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
That will ensure that the company increases its market share and in return increases its sales volume and proportionately increase its profit. The main task is to determine the best way in which the company will encourage its customers to encourage its
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The Success of Whole Foods Market Marketing Case Study
6 pages (1659 words) , Download 3 , Case Study
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Market segmentation is considered a market strategy used by organisations to strategise on reaching a broad market with diverse cultures and different consumption behaviour. Whole Foods Market has been able to successfully segment its market by offering the largest selection of organic, healthy foods that has distinct appeals to its customers.
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Marketing Psychology Marketing Essay
7 pages (2172 words) , Download 3 , Essay
Free
DSD systems of service delivery allowed distributors and franchise retailers to collect the products from the store to reduce inefficiency. Assembling agents are given the initiative to work in the name of the company in order to increase the products to retailers while on the same note reduce the amount of fake iPhones introduced into the market.
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Topshop British Multinational Fashion Retailer of Clothing Marketing Case Study
3 pages (821 words) , Download 4 , Case Study
It was officially launched in 1964. It was founded by Peter Robinson. It had a branch in Norwich by 1966 in the peter Robinson’s store. Diane Wadey peter Robinson’ top buyer introduced Jane Whiteside to Ronnie Stirling and developed the Stirling cooper brand, and stocked peter Robinsons stores and Topshop in London.
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Marketing as a Livelihood of Any Business Marketing Assignment
8 pages (2146 words) , Download 2 , Assignment
Free
Marketing will always help any business in defining the marketing elements in order to successfully position their market offer. Any business wishing to increase its ROI should employ a market mix and not listen to those dispelling it and calling it a myth. The market mix is the only transparent approach to marketing.
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Open-Ended vs Closed-Ended Questions Marketing Assignment
1 pages (292 words) , Download 2 , Assignment
Free
The closed-ended questions are in various forms but have explicit options that the respondents choose as the answer. The questions can be semantic differentials, multiple choices, rankings, and boxes among others. Each question does not give the respondent the chance to give unique answers or personal opinions but must choose from the list with ready answers (Reid & Bojanic, 2010).
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Vionnet: Strengths, Weaknesses, Opportunities, Threats Marketing Case Study
2 pages (533 words) , Download 3 , Case Study
Free
Thus, it is an extremely unique and innovative brand crafted with perfection and precision offering women ultimate apparel satisfaction. Vionnet is in the segment of women who desire custom-fit clothes having a high purchasing power requiring an exceptional design. Vionnet targets young as well as middle-aged women in the upper class.
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Hiltis Product: Market and Channel Management Strategies Marketing Essay
10 pages (2757 words) , Download 2 , Essay
Free
According to Anderson et al (2012), it is essential to clearly understand customer needs, wants, unmet or latent needs in order to take into account the competitive positions in the market. Without this, a company is most likely to be wasting time, valuable utility, and attention, and money resources while developing undifferentiated products that are out of step with market needs.
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Ideas on how to build ALO organisation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
mental in ensuring that the organization attains its long term goals of development as well as providing the desired services to the frail aged people, those with disability and their carers. Goals: Appropriate plan should be put in place to outline the time of achieving the
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Benefits of Integrated Marketing Strategies Marketing Essay
3 pages (897 words) , Download 2 , Essay
Free
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy objectives.  Essential marketing also includes communications.  Within the organization, and across all marketing channels or avenues, communication is an important key to developing a marketing strategy. 
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Marketing of a Coca-Cola Brand Marketing Essay
1 pages (470 words) , Download 2 , Essay
Free
Potential customers are young and old trendy people who work actively both in sports and in everyday living. They are long-distance travelers, drivers or night-time workers, top sportsmen, athletes, racers, triathlon runners, pupils, or students. They could be found anywhere around the world, but mostly in target areas of Coke like the US, Western European market, Great Britain, Germany, Spain, Mexico and Latin America.
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The Marketing of Luxury Goods in an Age of Austerity Marketing Essay
6 pages (1816 words) , Download 2 , Essay
Free
The first part of the report is a project proposal that includes a brief overview of the project, the project’s objectives and rationale, and research methodology. In the study, current literature was reviewed to establish the context of the research findings. Finally, the conclusion gives a detailed analysis and inferences on the research findings according to the pilot study.
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Unlocking Brand Potential Across Countries Marketing Essay
2 pages (739 words) , Download 2 , Essay
Free
Nivea brand is owned by German global company Beiersdorf and Nivea means “snow white” in Latin. The consumers, in this case, are the women who want a product that can take care of their skin to keep looking healthy and beautiful. Marketing research had identified a market gap in the population segment of 13-19-year-old of young girls and women.
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The Roles of Public Relations in Crisis Management Marketing Essay
8 pages (2348 words) , Download 4 , Essay
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Crisis management fundamentally is about crisis prevention which requires a profound understanding of scenarios and nagging issues and strategizing response to resolve the pressing problem (Luer &Wang, 2004). It could be a social problem, financial distress, a disaster affecting the populace, or a political dilemma affecting constituents.
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Marketing Plan Phase III Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Also discussed will be how the product life cycle will affect the marketing of the Turkey Burger, identification of the positioning and differentiation strategies as well as appropriate price strategy for the Turkey Burger. McDonald’s turkey burger is the
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How Is Beanos Cafe Now Segmenting and Targeting the Coffee Market Marketing Essay
2 pages (702 words) , Download 10 , Essay
Free
Beano’s Café is going for the upper end of the coffee market because it places emphasis on the whole customer experience. This can be seen by the environment of the average Beano’s Café shop—relaxing place to rest, nice décor, and wireless Internet. People who just want coffee would not likely choose to go to Beano’s Café because it offers more than they are looking for. Low-end coffee chains just focus on one thing: coffee.
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