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Marketing Essays

Result for Subject Marketing:
19895 essays
The effect of price war on the usage of telecommunication services in Nigeria Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
The industry is regulated by the Nigeria Communications Commission (NCC, 2014), an autonomous body which ensures competition in the sector is free and fair (Rilwan,
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Marketing Communication Plan for Aer Lingus Marketing Essay
11 pages (3252 words) , Download 4 , Essay
Free
Aer Lingus is Ireland’s international Airline and the headquarter of the company is in Dublin. Aer Lingus Airline has 47 modern airbus crafts and the flight deals up to 10.6 million passengers. The mission of the airline is to build a connection between Ireland and the world by offering the best services at competitive prices.
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ADVERTISING CAMPAIGN Marketing Assignment
2 pages (500 words) , Download 7 , Assignment
Free
The image of a healthy dog together with the logo “Purina Pro Plan ®” will be included in the advert. The advert will be published twice in a week so as to ensure pet owners have accessed the information. Media strategy: large fonts as well as attractive style
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Consumer Behaviour - Market Inclusivity and Exclusivity Marketing Essay
6 pages (2020 words) , Download 3 , Essay
Free
A marketplace is a diverse place comprising of different consumers with different perceptions on goods, tastes and preferences, purchasing power, beliefs, and general attitudes. The organization has the ultimate prerogative to understand the market dynamics (Litvin, 2002, p. 80). This will enable the organization to derive maximum benefits by understanding the marketplace environment.
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Celestial Tea SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
Theres a positive connectivity between the company and its clients through Twitter and Facebook (Prezi, 2014). This enables the company to do well in marketing its products
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Branding and Cultural Dimensions Marketing Essay
12 pages (3452 words) , Download 2 , Essay
Free
One of the strongest notions amongst most managers and companies across the world is the fact that brand and culture are one and the same thing. Identifying the most important one in the company could disadvantage the other because it should be an embodiment allowing better utility of the skilled personnel within the organization.
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Benefits of ERP Systems Marketing Article
1 pages (525 words) , Download 3 , Article
Free
Oracle is among the best companies associated with the production, installation, and management of ERP systems. Microsoft and Oracle are among the world’s best companies associated with the manufacture of ERP systems. Globalization and the merging of business entities forced most companies to incorporate such systems in their business unit for efficiency.
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Elie Saab, Fashion brand strategy analysis Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This paper explores Elie Saab shop's brand strategies. Saab Elie was conceived during 1964. He started his fashion profession through cutting material as well as drawing drafts in favor of his siblings at quarters inside Beirut, the country of Lebanon, stitching table fabrics along with drapes into novel styles at nine years old.
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Target Customers and Marketing Strategy Marketing Coursework
10 pages (2712 words) , Download 2 , Coursework
Free
The international marketing demands new and innovative approaches to business which takes into account cultural and national differences of product perception and product value.  Marketing strategy is aimed to reach diverse consumers and sell products on an international scale. Marketers should apply different strategies and techniques in order to reach the target market.
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How Can the Internet Assist Organizations with Creating Customer Value through Personalization and Mass Customization Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Nowadays, the companies are trying to develop such sites which are user-friendly and help the user find he wants. Some of the websites are of the sort that enables the user to put on his type of requirement and post anything he likes; that is like collaborating towards its development. This helps them to get precisely what they need.  
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An Example of Success In A Competitive Market Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
industrial firms, from IT industries to automobiles, food services to oil giants, they are not sole providers of some products or services of some sort but one of the hundreds or even thousands of those who have parallel business offerings that overpopulated the market. But how
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Sales and Marketing at Definitely Different Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Definitely different settled on the name “Definitely Different” after a newspaper report that discussed the numerous outfits that had been worn at the opening of Brassiere night club and hotel. Definitely different boutique had clients who had attended the ceremony and whose designs were outstanding.
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A Competitive Advantage for Saint Margarets Hospital Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
People should have trust and confidence in the services that are offered by the hospital. An institution that is able to appeal to the interests of many people is likely to create a positive image. This image is likely to attract many people and this helps to improve the viability as well as the effectiveness of the institution in its operations.
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Social media platforms create a lot of value Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
These communication tools are very common and they are accessible to quite a number of people across the globe. Kotler & Armstrong (2010) call this kind of communication online marketing. It can be observed that social media platforms create a lot of value which is shared
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Consumer behavior analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
That will ensure that the company increases its market share and in return increases its sales volume and proportionately increase its profit. The main task is to determine the best way in which the company will encourage its customers to encourage its
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The Success of Whole Foods Market Marketing Case Study
6 pages (1659 words) , Download 3 , Case Study
Free
Market segmentation is considered a market strategy used by organisations to strategise on reaching a broad market with diverse cultures and different consumption behaviour. Whole Foods Market has been able to successfully segment its market by offering the largest selection of organic, healthy foods that has distinct appeals to its customers.
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Marketing Psychology Marketing Essay
7 pages (2172 words) , Download 3 , Essay
Free
DSD systems of service delivery allowed distributors and franchise retailers to collect the products from the store to reduce inefficiency. Assembling agents are given the initiative to work in the name of the company in order to increase the products to retailers while on the same note reduce the amount of fake iPhones introduced into the market.
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Topshop British Multinational Fashion Retailer of Clothing Marketing Case Study
3 pages (821 words) , Download 4 , Case Study
It was officially launched in 1964. It was founded by Peter Robinson. It had a branch in Norwich by 1966 in the peter Robinson’s store. Diane Wadey peter Robinson’ top buyer introduced Jane Whiteside to Ronnie Stirling and developed the Stirling cooper brand, and stocked peter Robinsons stores and Topshop in London.
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Marketing as a Livelihood of Any Business Marketing Assignment
8 pages (2146 words) , Download 2 , Assignment
Free
Marketing will always help any business in defining the marketing elements in order to successfully position their market offer. Any business wishing to increase its ROI should employ a market mix and not listen to those dispelling it and calling it a myth. The market mix is the only transparent approach to marketing.
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Open-Ended vs Closed-Ended Questions Marketing Assignment
1 pages (292 words) , Download 2 , Assignment
Free
The closed-ended questions are in various forms but have explicit options that the respondents choose as the answer. The questions can be semantic differentials, multiple choices, rankings, and boxes among others. Each question does not give the respondent the chance to give unique answers or personal opinions but must choose from the list with ready answers (Reid & Bojanic, 2010).
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Vionnet: Strengths, Weaknesses, Opportunities, Threats Marketing Case Study
2 pages (533 words) , Download 3 , Case Study
Free
Thus, it is an extremely unique and innovative brand crafted with perfection and precision offering women ultimate apparel satisfaction. Vionnet is in the segment of women who desire custom-fit clothes having a high purchasing power requiring an exceptional design. Vionnet targets young as well as middle-aged women in the upper class.
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Hiltis Product: Market and Channel Management Strategies Marketing Essay
10 pages (2757 words) , Download 2 , Essay
Free
According to Anderson et al (2012), it is essential to clearly understand customer needs, wants, unmet or latent needs in order to take into account the competitive positions in the market. Without this, a company is most likely to be wasting time, valuable utility, and attention, and money resources while developing undifferentiated products that are out of step with market needs.
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Ideas on how to build ALO organisation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
mental in ensuring that the organization attains its long term goals of development as well as providing the desired services to the frail aged people, those with disability and their carers. Goals: Appropriate plan should be put in place to outline the time of achieving the
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Benefits of Integrated Marketing Strategies Marketing Essay
3 pages (897 words) , Download 2 , Essay
Free
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy objectives.  Essential marketing also includes communications.  Within the organization, and across all marketing channels or avenues, communication is an important key to developing a marketing strategy. 
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Marketing of a Coca-Cola Brand Marketing Essay
1 pages (470 words) , Download 2 , Essay
Free
Potential customers are young and old trendy people who work actively both in sports and in everyday living. They are long-distance travelers, drivers or night-time workers, top sportsmen, athletes, racers, triathlon runners, pupils, or students. They could be found anywhere around the world, but mostly in target areas of Coke like the US, Western European market, Great Britain, Germany, Spain, Mexico and Latin America.
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The Marketing of Luxury Goods in an Age of Austerity Marketing Essay
6 pages (1816 words) , Download 2 , Essay
Free
The first part of the report is a project proposal that includes a brief overview of the project, the project’s objectives and rationale, and research methodology. In the study, current literature was reviewed to establish the context of the research findings. Finally, the conclusion gives a detailed analysis and inferences on the research findings according to the pilot study.
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Unlocking Brand Potential Across Countries Marketing Essay
2 pages (739 words) , Download 2 , Essay
Free
Nivea brand is owned by German global company Beiersdorf and Nivea means “snow white” in Latin. The consumers, in this case, are the women who want a product that can take care of their skin to keep looking healthy and beautiful. Marketing research had identified a market gap in the population segment of 13-19-year-old of young girls and women.
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The Roles of Public Relations in Crisis Management Marketing Essay
8 pages (2348 words) , Download 4 , Essay
Free
Crisis management fundamentally is about crisis prevention which requires a profound understanding of scenarios and nagging issues and strategizing response to resolve the pressing problem (Luer &Wang, 2004). It could be a social problem, financial distress, a disaster affecting the populace, or a political dilemma affecting constituents.
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Marketing Plan Phase III Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Also discussed will be how the product life cycle will affect the marketing of the Turkey Burger, identification of the positioning and differentiation strategies as well as appropriate price strategy for the Turkey Burger. McDonald’s turkey burger is the
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How Is Beanos Cafe Now Segmenting and Targeting the Coffee Market Marketing Essay
2 pages (702 words) , Download 10 , Essay
Free
Beano’s Café is going for the upper end of the coffee market because it places emphasis on the whole customer experience. This can be seen by the environment of the average Beano’s Café shop—relaxing place to rest, nice décor, and wireless Internet. People who just want coffee would not likely choose to go to Beano’s Café because it offers more than they are looking for. Low-end coffee chains just focus on one thing: coffee.
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PepsiCo Restaurants Marketing Case Study
2 pages (500 words) , Download 20 , Case Study
Free
PepsiCo should acquire both Carts of Colorado (COC) and California Pizza Kitchen (CPK) because both businesses make profits therefore, this will increase the total profits made at
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Value Strategies Marketing Essay
1 pages (382 words) , Download 2 , Essay
Free
It will be much easier to adapt to using the iPhone 4S since adaptation to the new hardware has been made easier. Apple also considers what consumers would be looking for via strong design and extensive research, which increases the quality of their products (Schneiders 40). This, in turn, leads to a satisfied customer base.
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Competition among the Few, Oligopoly, and Similar Market Structures Marketing Assignment
1 pages (372 words) , Download 3 , Assignment
Free
A kiosk should have a wide space in front of it to allow different buyers to refresh themselves quickly as it is a portion of fast food. In contrast, craft beer should have its own stores separately but was accessible easily. The structure should provide room for relaxing like tables and chairs and a separate counter near the entrance. 
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NB Power Presentation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Using a mix of fuels to meet its energy production needs is a way to reduce the operational costs of the company. Graham’s government entered into a treaty with Quebec premier in the year
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Week 3 student replys Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The substance conveyed by the ‘House as a System” or ‘Systems Approach’ is that homebuilding is an integral process involving every aspect from the design and construction to the extent to which the house meets the homeowner’s
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The Role of Website Marketing Strategy to Boost the Sustainability of Business Marketing Assignment
9 pages (2606 words) , Download 4 , Assignment
Free
E-marketing requires the creation of an effective presence on the Web. This helps business organizations to meet business objectives. It is important that such organizations increase their Website usability. Some of the ways e-marketing firms use to improve their web presence include: optimizing search engines so as their Website is easy to locate.
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Newscast Use a Marketing Perspective to Attract Audiences Marketing Assignment
6 pages (1702 words) , Download 2 , Assignment
Free
The author states that a controlled mechanism is in place when one sees the effect of the online newscast as emphasis directly goes upon either disabling the advertisement or seeing it through. This marketing perspective is present in order to engage the audience to buy the products or avail the services which are on offer.
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Forecasting the Changes for the 3 Years from 2013-2016 - Mobile Sector Marketing Case Study
15 pages (4105 words) , Download 2 , Case Study
Free
Nokia, Samsung, Apple and Motorola, being the highest earners in the industry, have acquired their respective places in the market by serving customers. Thus, it can be concluded that the mobile device industry has seen many variations, in terms of new products and competitors and is predicted to grow even faster in future, with advancement in technology.
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Easyjet Plc Financial Report Marketing Essay
8 pages (2292 words) , Download 2 , Essay
Free
The incorporation of historical costs of items as well as their performance limits the use of financial statements for future prediction. On this platform, the company’s operations are affected by factors such as price changes, rates of inflation, and currency fluctuation that may affect future performance (Warren, & Reeve, 2010, p. 102).
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The Analysis of Renova Company Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Renova Company should ensure that they use the right distribution channels to facilitate the products to reach the consumers in various places. The Company should distribute the toilet papers across various markets in order to ensure that the products are readily available for all prospective consumers.
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SWOT Analysis Case Study HCA Hospital Marketing Case Study
2 pages (500 words) , Download 13 , Case Study
Free
g the opportunities and threats that would present themselves in the hospital’s external environment, aimed at strengthening or weakening its competitive strategies in the market and the industry at large. To begin with, the hospital has a high bond rating of BBB compared to
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2012 London Olympic Games Case Study Marketing Case Study
2 pages (500 words) , Download 4 , Case Study
Free
Despite the pressure to maximize on the revenue potential, Williamson was expected to set the prices to a level that will guarantee that all the events will be fully packed with spectators (Gourville and Bertini, 1). With approximately 7.9 million tickets up for sale,
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Brand and Reputation Management in Tesco Plc in the Light of the Horsemeat Scandal Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
In this paper, empirical discussions relating to brand and reputation management concepts would be produced at different stages. The case of the horsemeat scandal would also be introduced in the paper such that it would help understand the reasons for the rise of the same and the impacts that it would generate on the operations in the retail sphere.
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First Draft about crepe restaurant in Japan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In addition, it will offer a range of meals for breakfast, lunch, dinner, as well as variety of desserts. Political risk is a reality in the restaurant business just like other
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Sprite Marketing Strategy, Budgets, and Controls Marketing Essay
7 pages (1839 words) , Download 2 , Essay
Free
The main objectives of the marketing statement include delivering a clear message among potential consumers about Sprite and its quality features, facilitate a good company’s image and reputation, and present a good impression to the world that the products are of very high quality. Sprite faces many challenges, as obesity is now a big health issue. 
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The Segmentation of A and F Brand Marketing Coursework
12 pages (3534 words) , Download 2 , Coursework
Free
The economic structures in a country shape the needs for services and products for the population. Hence, the marketing opportunities offered. Segmentation could also be done on the basis of legal and political factors and the government stability, monetary regulation, receptivity of the foreign companies, as well as the amount of bureaucracy.
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Global Marketing Strategies for Nokia Marketing Essay
12 pages (3391 words) , Download 2 , Essay
Free
The basic strategies of entry in the two countries have several similarities based on the analysis of the prevailing economic conditions of the market. However, there is a critical distinction that ought to be considered when considering the entry modes and conditions of these two countries. In Chile, it would be prudent to exploit the talent and technical ability of the people.
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Links Simulation: Service Science, Management, and Engineering Marketing Essay
7 pages (1944 words) , Download 2 , Essay
Free
LINKS Services Management Simulation's services include reckoning data, managerial finance, health care, and renovation and maintenance services. Besides, they are involved in offering services to households, information technology, monetary management, and businesses in well-developed markets in the region (Burkhard Stiller, 2010).
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Central Moral Problem Connected with Advertising Marketing Literature review
5 pages (1250 words) , Download 2 , Literature review
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Advertising can enhance market performance is it provides useful information to its consumers by enabling companies to promote their product or services and compete with their competitors in a fair way, however on the other hand advertising might adversely affect market performance by using deceptive or fraudulent advertising techniques.
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Strategic Management and Marketing: Morrisons Supermarket Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Using the PEST diagram for analysis, Morrison’s operates in a market environment where commerce is actively promoted by governmental leadership. The UK is a market-driven society and the role of business is to enhance general society and is often supported by legislation which favors the role of business and commercial trade relationships.
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