Free

Nike and Adidas - Essay Example

Comments (0) Cite this document
Summary
In order to understand how brands work, we will compare two sports brands (Adidas and Nike) and the difference that exist in marketing strategies, relationship as well as brand itself contribute to their success in the market. Nike and Adidas are among the renowned sportswear…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Nike and Adidas
Read TextPreview

Extract of sample "Nike and Adidas"

Nike and Adidas Introduction In order to understand how brands work, we will compare two sports brands (Adidas and Nike) and the difference that exist in marketing strategies, relationship as well as brand itself contribute to their success in the market. Nike and Adidas are among the renowned sportswear brands in the world. These two brands have successively managed to penetrate, target, segment as well as position their own brands in the life of customers (Umair, 2011). Although Nike is the leading in the global market in terms of sportswear, it is evident that Adidas is growing exponentially and soon it will give Nike a competition. Umbro, Hurley as well as Cole Haan are owned by Nike whereas Reebok, Tylor and Rockport are owned by Adidas.
The similarities between Nike and Adidas
As introduced above, Nike and Adidas are the most popular companies in the world that produce sportswear. Both of their popularity is so significant in the world that they are perceived as household names. Both companies have also the same targets; their target involves people who love sports. Just like Nike, Adidas has also an international awareness because of its sponsorship to professional athletes as well as athletic teams. Adidas cuts its production cost by using low wage labor. The strategies used by the two sports giants in order to win more customers are very similar. For instance, it is evident that both are working extensively towards reducing their costs of production. It is also evident that they both take part in sponsoring different professionals and sports. Additionally, it is also evident that they produced different designs of sportswear so as to capture the interest of their customers.
The differences between Nike and Adidas
Nike is widely known in the world of not only their sponsorship, but also because of their expansion of their target market to individuals who participate in basketball as well as running. This is evidenced by the contract it signed with a famous basket ball player, Michael Jordan so that he can be its spokesperson. Additionally, it also signed a seven year contract with tennis player Serena Wiulliams so that he can market it in the world. Unlike in the past in which their market was solely domestic (the U.S.), their market has expanded internationally. In addition to changing shoe designs frequently, Nike has also created new appearance of shoes to capture the attention of the bored customers so as to stay ahead of its competitors. In addition to Nike using oversees factories in producing its products; it also maintains a close relationship with its suppliers so as to minimize costs as much as possible. Adidas key market on the other hand includes people who follow sports such as soccer and tennis. In addition to minimizing costs, Adidas also focuses more on the broad differentiation strategy in order to succeed in the market. In 2009, Adidas succeeded significantly in its sale of Reebok and Adidas brands because of its shift from the production of the vertically integrated brand to a functional multi-rand structure (Umair, 2011).
In conclusion, Adidas and Nike are the leading giants in terms of producing sportswear. Their success in the sportswear market is as a result of the strategies they employ. However, it is evident that branding contributes immensely towards Nike being the leading sportswear producer in the world; most people prefer sportswear produced by Nike to those produced by Adidas because of the name ‘Nike’.
Reference list
Umair, A 2010, ‘Nike vs Adidas- Buying Football Shoes in 2010’, Soccer Lens, viewed 14 June 2014, Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nike and Adidas Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1649793-nike-and-adidas
(Nike and Adidas Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/marketing/1649793-nike-and-adidas.
“Nike and Adidas Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1649793-nike-and-adidas.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Nike and Adidas

The Singapore Consumer Purchasing Choices Between Adidas and Nike Products

...? The Singapore Consumer Purchasing Choices Between Adidas and Nike Products 11/16 The concept of brand identity is one thatis important for the success of a company, specifically because of the way in which consumers associate with the brand. When looking at Nike and Adidas, it is seen that a specific level of communication is used with the brand identity. This has created a change in demand from Singapore youth between the ages of 18 – 25. The consumer purchasing behaviors of both products has altered, specifically because of the communication which is used in the advertisements and the relationship this creates to the identity of the youth in the region. This research...
27 Pages(6750 words)Research Paper

Nike & Adidas - Improving Organisational Performance (my reference: htm)

...Modern organisations operate in a very dynamic environment and therefore need to develop strategies to help them to achieve competitive advantage in the market. As a result, most organisations are developing performance management systems (PM) and high performance work practices (HPW) that ensure they get the most out of human capital. The purpose of this assignment is to explore, contrast and critically evaluate two organisations that are HPW organisations: Nike and Adidas. This is to determine the different approaches to PM/HPW utilized by these organisations, their success and failures and the challenges they encounter in implementing those strategies as well as proposing solutions to those...
12 Pages(3000 words)Essay

Business Operations of Nike and Adidas

...?Compare and Contrast Nike vs. Adidas' Business Operations Table of Contents 0.Brief Background of the Companies 3 1.Adidas 3 2.Nike 4 2.0.Sales & Supply Chain Management 5 2.1.Sales & Supply Chain of Adidas 5 2.2.Sales & Supply Chain of Nike 6 3.0.Production & Management Process of Adidas and Nike 6 4.0.Quantity vs. Quality Management in Adidas and Nike 7 5.0.Technology Involvement in Adidas and Nike 8 6.0.Inventory Management in Adidas and Nike 9 7.0.Summary 11 References 12 1.0. Brief Background of the Companies 1.1. Adidas Adidas is quite a renowned name in the sports industry. The founder of the company, Adi Dassler intended to offer superior quality equipments to every single athlete. The product offerings of Adidas ranges... . The...
8 Pages(2000 words)Case Study

Adidas

..., expansion in response to the customer increase and meeting competition with technology. The company faces various weaknesses; for instance, there is a challenge in Adidas’s market growth because the focused segments in European competitions like Football and Tennis or athletics are limited. Moreover, North American sporting industry is competitive through Adidas’s fierce competitor Nike which is the market leader in North America in the sports industry. Moreover, developing products that have different price levels and building strong service online are key internal weaknesses in the company. In addition, the company can minimise the competition by coming up with a flexible line of...
2 Pages(500 words)Research Paper

W6

10 Pages(2500 words)Essay

IFRS (ADIDAS) VS. US GAAP( nike)

...that comparative analysis was hard to make. With IAS introduced and adopted by several nations, comparability for investors was enhanced, as was the credibility for the local market where the organization had operations. This credibility increase was due to the fact that investors and regulators could assess the organization using the same dynamics that would apply to organizations in other parts of the world. What it also allowed was a tried-and-tested framework to be completely adopted by various nations, without any need to either amalgamate with existing national standards, or create a separate national accounting system that would synchronise in some form with the IAS. NIKE INC v ADIDAS GROUP –...
9 Pages(2250 words)Essay

Adidas competing with Nike in china

...Adidas Versus Nike: A Comparative Review Adidas Versus Nike: A Comparative Review Conducting a business is noteasy especially nowadays that unemployment rate is about ten percent, slow down in home-building industry, increase in number of failing businesses, low stock values and reduced consumer expenditure (Pride, Hughes and Kapoor, 2010). Because business is tough, it is essential to know the importance of marketing. It is primarily the lifeblood of business to obtain profit. According to Mc Kenna, marketing is not just a function but a way of doing business. It is the role of everybody to have marketing in their objective. It is about combining the consumers to the...
2 Pages(500 words)Essay

How do Nike, Adidas and other sports enterprises work with the spread of CSR (Corporate Social Responsibility) to highlight their own brands in China

...How do Nike, Adidas and other sports enterprises work with the spread of CSR (Corporate Social Responsibility) to highlight their own brands in China? Contents I. Introduction ……..……………………………………………3 II. Objective of the paper...……………………………………….6 III. Research Questions…….……… …………………………….7 IV. Literature Review .……………………………………………8 V. Corporate Social Responsibility of Nike and Adidas .............24 VI. Survey on Consumers and company representatives ………..31 VII. Conclusion ...................................................................................33 VIII. References ...................................................................................36 IX. Appendix... definitions and other fieldwork elements and aspects will be...
40 Pages(10000 words)Thesis

Nike and Adidas

...Nike and Adidas Compare the marketing strategies of Nike and Adidas, and explain which company had the winning strategy. Provide a rationale for your response. Nike focuses on the American market for its products sale while Adidas has its market focus in Europe. Adidas as opposed to Nike does its own production of its products which is carried out in Germany. Nike on the other hand does not do production but only designs, markets and distributes its products. There are similarities between the two companies the first being that they both rely on technology to produce innovative products....
1 Pages(250 words)Coursework

Produce a report on the performance and financial position of Adidas and Nike. Highlight, compare and discuss their financial strengths and weaknesses and indicate any threats and opportunities. Year on year comparisons of each company and then each other

...Financial performance and position of Adidas and Nike] of of Affiliation] [Finance and Accounting] Table of Contents Table of Contents 2 Introduction 3 Market Trend 3 Financial Performance and Financial position of Nike and Adidas 4 Liquidity 5 Profitability 5 Efficiency 5 Gearing 6 Analysis of the financial performance and position of the corporations 6 SWOT ANALYSIS 7 Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 List of references 10 APPENDIXES 11 Financial Statements of Nike and Adidas 11 Liquidity 13 Profitability 13 Efficiency 13 Gearing 13 Investors 14 Introduction Sport is one of the fundamental parts of the modern society...
6 Pages(1500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Nike and Adidas for FREE!

Contact Us