We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Comparison between two advert - Essay Example

Comments (0) Cite this document
Adidas vs. Nike Ads Techniques Name Institution Competition in business has seen some of the most memorable advertisements in the modern business developments. In fact, when some brands are about to be forgotten a simple but vivid commercials can bring the brand into limelight amidst competition…
Download full paper
Comparison between two advert
Read TextPreview

Extract of sample
Comparison between two advert

Download file to see previous pages... The paper analyzes the two memorable ads presented by the Nike and Adidas. The two companies have very different approaches to their advertising techniques and style. Adidas normally focuses in the notion that any of their sportswear is strong and can withstand impossible pressures. For example, this ad http://www.youtube.com/watch?v=8TnG7jyfoWI shows a man running and a background description that the man wears Nike. The other man, apparently carrying a 50-pound camera and filming the running man, wears Adidas. This theme of strength and durability presented by the ad reflects Adidas’ slogan of “Impossible is Nothing!” The idea this ad is trying to feed into the minds of the viewers is that with Adidas, you’re assured of a durable product which can withstand a heavier load than Nike can do. Nike on the other hand presents a different perspective of their slogan, “Just Do It!” For instance, in this YouTube video, http://www.youtube.com/watch?v=BOM1k4oLGJU Nike presents a commercial of Good vs. Evil which creates an illusion that skills are better than shear strength. Shot through the eyes of the soccer legends like French’s Zinedine Zidane and Eric Cantona, Brazil’s Ronaldo among others, who represents Nike and others evil men representing evil. With skills, the soccer stars manage to outdo the seemingly strong evil men in the soccer pitch. The two companies have differentiated themselves in terms of brand value and attributes of their products. However, both Nike and Adidas use some complex multimodal choices in attempts to appeal to their brand identity. In order to understand the complex nature of the ads, it is important to look at the frameworks of social semiotics, film theory, and branding (Roy 2006, p.27) that have been adversely applied within the two ads. From the Nike’s ad, it is critical to note the emphasis is on the functional supernatural power of skills over strength. On the other hand, Adidas’ functional benefits are emphasized by their strong boot’s ability to withstand pressure in a rugged terrain. More importantly, it is prudent to note that Nike portrays the notion of hardworking players with winning mentality and strong attitude to compete. Adidas, on the other hand, portrays dedication, passion and active involvement of individuals in any activity. From the Nike’s ad and slogan, “Just Do It!” one can deduce the fact that Nike has maintained their tradition of not only producing quality shoes for professional athletes but also emphasizing activity of jogging in the everyday life of communities. The philosophy in this ad is that sports heroes associated with Nike products can build the brand. Through these sports heroes, Nike has managed to cultivate the image that their products can enhance hard work, competitiveness, and toughness (Aaker, 2002, p.129). The end result, however, is that its all about talent that matter. Nike emphasizes on talents, while Adidas stresses on hard work. Adidas has a different approach as indicated in the ad. Founded on the culture of quality and innovation, Adidas has emphasized on strength for their sportswear products, which can withstand any weather and diversity. Adidas emphasis is on quality and ability of its products to meet any physical challenge. In other words, rather than focusing on the renowned stars, the company emphasized team spirit, strength, and power to withstand pressure. Finally, the two commercials share some common film theories in the making of their ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Comparison between two advert Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/english/1462844-comparison-between-two-advert
(Comparison Between Two Advert Essay Example | Topics and Well Written Essays - 750 Words)
“Comparison Between Two Advert Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/english/1462844-comparison-between-two-advert.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Comparison between the two countries Italy & Singpore
Here these two countries, Italy and Singapore, will be examined by comparing and contrasting the various elements that compose countries’ particular essences. Italy and Singapore may be on two different sides of the world, but, as it turns out, they have much common ground in addition to how they can be contrasted.
3 Pages(750 words)Essay
A Comparison between Two Possible Methods for Water Provision in South East, Queensland, Australia
A COMPARISON BETWEEN TWO POSSIBLE METHODS FOR WATER PROVISION IN SOUTH EAST, QUEENSLAND, AUSTRALIA. Australia has been facing periodical water shortage and dry spells that have been in prevalence for the last one hundred years. Currently, about six percent of the South-East Queensland is facing acute shortage of water and thus severe drought.
5 Pages(1250 words)Essay
Comparison between two methods
SSADM comprises a series of design regulations and procedures that upholds software precision and cleanness, by this means minimizing the time and endeavor essential for coding, debugging and
12 Pages(3000 words)Essay
A comparison between two different proteomic approaches used to investigate cancer system
Proteomics is branch of medicine dealing with the studies on proteomes. But this study can never be seen as an easy task. It is carried out in two phases of analysis. The proteomes are made of numerous proteins and hence understanding of structure of those proteins is much
3 Pages(750 words)Essay
Comparison or contrast between two of the poems listed below in the instructions
This is seen in her words “Well, son, Ill tell you:/ life aint been no crystal stair” (Hughes). Though the stairs had splinters and were devoid of a carpet, the mother does not give up and keeps climbing them. Whereas,
2 Pages(500 words)Essay
Comparison/contrast between two different grandparents
Both of these two grandmothers have one thing in common. They have experience about life. Nonetheless, the two grandmothers have certain outstanding differences with regard to
4 Pages(1000 words)Essay
Comparison between Two Sisters

The researcher states that when he was studying primary school biology, he remembers the teacher once told them that all of the character traits which children exhibit are inherited from their ancestors, and yet here they were, two sisters who a stranger could never tell had the same blood running through their veins.

4 Pages(1000 words)Essay
Comparison between two books
derstanding of criminology can help psychologists and relevant authorities to prevent repetition of crimes and helping in rehabilitation of criminals. Criminological theories can be categorized as macro theories if they explain crimes in the context of the larger society and
4 Pages(1000 words)Essay
Comparison & Contrast Between Two Online Holiday Companies
For this report, the author is comparing and contrasting the on target market operated by both the holiday websites – lowcostholidays.com and kuoni.co.uk. Both of these websites are very popular online holiday portals. Sticking to their current market and trying to capitalize on their target customers would help them to continuously be successful
12 Pages(3000 words)Essay
A Comparison between two UK companies
The hospitality market is rife in the country with several new hotels entering the market annually. The existing companies employ a number of marketing and operational strategies in their attempt to maximize profitability. The performances of the various hotels in the
4 Pages(1000 words)Essay
Let us find you another Essay on topic Comparison between two advert for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us