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Social Comparison - Research Paper Example

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Lamer (2012) titled ‘’within Gender and Between Gender Upward Social Comparison” in her article argues that issues related to an individual’s body image and self-esteem are related irrespective of one’s age, ethnicity, and gender. Her vindications are reinforced by the…
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Download file to see previous pages Social Comparison Theory provides the platform for individuals to maintain self concepts that are accurate. However, the benefits of social comparison have significantly had some controversies (Brown & Ryan, 2003).
Langer, Pirson, & Delizonna (2010) illuminate that researchers studying comparison of physical attraction have been skeptical of the Social Comparison Theory. The theory does not incorporate the negative effects either due to falsification of images or expectations that are unrealistic. The portrayals of the media have been idealized and the exposure has consequently resulted into behavioral effects (Festinger, 1954). In an attempt to assert their convictions, the researchers attempted to measure behavioral changes and self-esteem between participants who perceived female beauty standards as unrealistic relative to a control group (Patrick, Neighbors & Knee, 2004). The implicit method of self evaluation was used to measure the rate at which individuals responded to target words that were either ugly or attractive (Guvenc & Aktas, 2006). The finding of the research illuminated that women were unlikely to associate with target words that were attractive as opposed to the ugly ones due to exposure (Trampe, Stapel & Siero, 2007). The explicit measures were also employed (Gibbons & Buunk, 1999). These explicit methods were Multi-Dimensional Body-Self Relations Questionnaire (MDBSRQ) and Rosenberg Self Esteem Scale (RSE). In comparison to the findings highlighted through the self evaluation measure, MDBSRQ measure indicated the importance of appearance on its appearance subscale. In addition, measures that were behavioral were used to internalize the ideals of beauty (Gurari, Hetts & Strube, 2006). Women who did not or indulged in eating less junk food had been privy to the advertisements that were unrealistic in comparison to those who were in control ...Download file to see next pagesRead More
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