Free

Agenda-setting and the Presidential Election - Essay Example

Comments (0) Cite this document
Summary
The 2008 US Presidential Election was closely contested with Barack Obama and John McCain emerging as the major candidates.Around this time,the US economy had experienced a serious recession over several quarters due to a sub-prime mortgage crisis …
Download free paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Agenda-setting and the Presidential Election
Read TextPreview

Extract of sample "Agenda-setting and the Presidential Election"

Agenda-setting and the presidential election a) What issue(s) was highlighted by the media (or the candi s themselves) that may have had an effect on voters that year? The 2008 US (United States) Presidential Election was closely contested with Barack Obama and John McCain emerging as the major candidates towards the end. A number of issues occupied the center stage of their election campaign and were covered extensively by the media. One of the top issues that formed the core of the media and public’s attention was the long and costly war in Iraq and Afghanistan that had drained the nation of considerable public wealth and public sympathy besides costing the lives of thousands of soldiers (Schantz, 2010). Around this time, the US economy had experienced a serious recession over several quarters due to a sub-prime mortgage crisis that had resulted in the bankruptcy of several prominent banks and major unemployment problems. Such incidents in the financial markets, coupled with the government’s necessary and protracted involvement in rescuing the economy from total collapse were also some of the issues that the candidates had to contend with (Campbell, 2009). The state of the healthcare system in the US and its inaccessibility to millions of Americans was another major issue that was the focus of the media’s scrutiny (Campbell, 2009). The public was eager to learn how the next President would succeed in providing basic healthcare to all those who needed it the most, but could not afford it. b) There was an emphasis on independent voters in swing states such as Ohio. While the strength of independent voters was minimal until the past few decades, their proportion and strength within the American public has grown significantly over the years. Independent voters constitute the largest segment within the US electorate and account or nearly 50% of the votes in key states like Ohio, North Carolina and Pennsylvania (Hopkins, 2009). These trends suggest a generational shift within the electorate, which now aspires increasingly to vote for candidates based on their strengths and achievements rather than their allegiance to a particular political party. According to Campbell (2009), the increased significance of independent voters has gained momentum as both the Republicans and Democrats have evolved into ideologically polarized entities that are largely disconnected with the social issues that exist in the public domain. Hopkins (2009) says that voters have grown tired of the widening differences between the two political parties and a lack of seriousness towards solving the issues at hand. The growing strength and emphasis of the independent movement within American politics has been evident over the past few years with the election of independents such as Arnold Schwarzenegger and Michael Bloomberg as the California State Governor and Mayor of the City of New York respectively (Schantz, 2010). c) What issue had a significant impact in swing states among independents? Support your opinion with research. Schantz (2010) states that the ignorance among partisans towards these electoral changes and their belief about independents as an insignificant group are the primary reasons for the emergence of the independents as a dominant force in swing states like Colorado, Massachusetts and Connecticut. Bardes (2011) says that independents have a progressive outlook and lay great emphasis on economic stability and national security. His studies on electoral trends have demonstrated that independents prefer patriotism over political alignment and that the interests of the nation supersede every other issue. While terrorism and healthcare occupied the bulk of the electoral campaign among both Republicans and Democrats, the major factor that determined the political strength of the independents in swing states was the state of the US economy and the resulting impact on jobs and fiscal stability as a result of the recession. Keith (2010) argues that financial regulation and responsibility were critical factors in influencing independents during the 2008 presidential election. In his monthly analysis on the state of unemployment between 1995 and 2010, Baumgartner (2011) states that the number of unemployed was highest among independent voters in comparison to both Republicans and Democrats during 60% of the sample period. On an average, nearly 14% of independents were jobless in comparison to Democrats (10%) and Republicans (7%) between 2007 and 2010. Bardes (2011) mentions that government assistance to big banks in the form of stimulus packages, to help them overcome bankruptcy, and the use of taxpayer money to fund this assistance added to a major discontent among independent voters prompting them to vote against the incumbent Republican Party across key states. Independents’ decisions were also influenced by the opposition within the Republican Party towards reducing tax incentives to wealthy Americans besides encouraging risk among major banks through weak regulations and lack of responsible fiscal oversight (Schantz, 2010). References 1. Bardes, B (2011). American Government and Politics Today. London: Cengage Learning. 2. Baumgartner, J (2011). Conventional wisdom and American elections: exploding myths, exploring misconceptions. New York: Rowman & Littlefield. 3. Campbell, J (2009). The presidential pulse of congressional elections. University Press of Kentucky. 4. Hopkins, D (2009). Presidential Elections: Strategies and Structures of American Politics. New York: Rowman & Littlefield. 5. Keith, B (2010). The Myth of the Independent voter. University of California Press. 6. Schantz, H (2010). American presidential elections: process, policy, and political change. SUNY Press. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Agenda-setting and the Presidential Election Essay”, n.d.)
Retrieved from https://studentshare.org/literature/1427378-agenda-setting-and-the-presidential-election
(Agenda-Setting and the Presidential Election Essay)
https://studentshare.org/literature/1427378-agenda-setting-and-the-presidential-election.
“Agenda-Setting and the Presidential Election Essay”, n.d. https://studentshare.org/literature/1427378-agenda-setting-and-the-presidential-election.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Agenda-setting and the Presidential Election

Abraham Lincoln's Presidential Election

...?ABRAHAM LINCOLN The 16th president of the United s of American was Abraham Lincoln. He was elected for presidency in the elections held in 1860. He belonged to Republican Party. The success of Abraham Lincoln and Republican Party in 1860 elections was dramatic in nature. Some critics say that the success was purely due to the clashes occurred in the Democratic Party before the elections. However, many argue by showing statistics that the votes polled for and electoral seats won by Republican Party were much higher than the seats won by other parties jointly. However, all this success was very much based on the campaign run by the Republican Party prior to...
1 Pages(250 words)Essay

Presidential Election 2012

...? ELECTION OF The Presidential election of is shaping up to be an historic battle between Republicans and Democrats. The country’s future is very much at stake. President Barack Obama is reoffering as the Democratic candidate, unopposed within his own party. It is very likely the former governor of Massachusetts, Mitt Romney, will be the Republican nominee for president. Both men are very different and have different visions of where they want the country to go. The battle between them is likely to be fierce. At the moment, the polls are very close. In the end, in November 2012, Mitt Romney will be elected president, and Barack Obama will have an early retirement. Barack...
4 Pages(1000 words)Term Paper

Presidential Election 2012

...Presidential Election Combined with the prior re-elections of Bush and Clinton, the victory of Obama marks the second time that three successive American presidents have attained re-election. The media coverage was a bit biased to one candidate. Mitt Romney’s media overage was particularly negative in the final election days. A final gush of positive media coverage drove President Obama in the final two weeks of the race to the presidency, whereas Mitt Romney’s coverage remained, not only negative, but also narrowed down in volume. This was probably for the reason that news outlets transferred their attention to the recent Super storm sandy...
4 Pages(1000 words)Term Paper

Presidential Election of 1796

...Presidential Election of 1796 It is interesting that this is the election that we were assigned because I esteem it to be the first actual election that laid the groundwork for our electoral system today. Unfortunately however, the men running are not of the same stock as yesterdays leaders. I believe that I would have voted for Adams. This is not to say that one candidate is a better man than the other but rather because I feel more comfortable backing a man with experience. Adams was one of our founding fathers. It is difficult to imagine the amount of self conviction and intense loyalty to his ideals that this man must have possessed to support a break from...
2 Pages(500 words)Essay

U.S. Presidential Election 2008

...US Presidential Elections 2008 The US Presidential Elections is one of the most grandiose political event in the recent times The publi associated with it is perhaps justified, for the President of the United States is invariably one of the most important political positions around the globe. Though the media has been flooded with news about the elections, the following are five news pieces which deal with various topics. Cooper, Michael. "Poll Says McCain Is Hurting His Bid by Using Attacks" New York Times, 15 October, 2008. http://www.nytimes.com/2008/10/15/us/politics/15poll.htmlth&emc=th A recent poll conducted by New York Times and CBS News...
3 Pages(750 words)Essay

Upcoming presidential election

...Upcoming Presidential Elections The upcoming US Presidential Elections offers something totally new to the world – a lady Vice-president and a black Presidential candidate. This paper will explore three different questions in terms of the discussion on race, all of which are answered below: Q. What will happen if John McCain wins? If John McCain wins the Presidential Elections, there will not be much change within the racial relations that exist within US as well as the rest of the world. The racial attitudes will be much the same as they are at the present and nothing extraordinary is going to come about due to his...
2 Pages(500 words)Essay

Presidential Election 2012 Paper

...Presidential Election Paper Political Typology Quiz The quiz ified me as a “New Coalition Democrat,” constituting 10% of the population, described as strongly pro-government and 56% democrats. I agree and disagree with this classification based on a number of standpoints on the main political issues. In terms of agreement, I feel the quiz correctly captures my support for environmental conservation, positivity about business and being hospitable to immigrants. However, this classification surprised me as I would not describe myself as strongly pro-government nor very conservative. I have questioned several aspects of how the government runs the country; for instance, I do not support the government’s...
4 Pages(1000 words)Essay

Agenda Setting

...Agenda setting 1970-1980 The agenda setting function of mass media Maxwell E. McCombs and Donald L. Shaw Just as the title suggests, the article discusses the vita function of the media, which is agenda setting. The media filters the numerous occurrences in the society on a daily basis thereby determine particular issues to give prominence. Such is a vital function that influences the social conversations in the society. The article therefore investigates the development of the media in the decade and the portrayal of the vital function. In investigating the role of the media in setting agenda, the...
5 Pages(1250 words)Essay

Agenda Setting

... Agenda Setting Introduction Agenda setting is the creation of public concern and awareness of salient issues by news media. It is also defined as all the issues that perceived by citizens to be worthy of attention by public authorities. Types of agenda include media agenda. Media agenda are all issues brought into the public light by the media. Media agenda is presented to the public in form of print such as newspaper articles, journals, and magazines. Media agenda is also presented electronically through television, radio and the internet. Mass communication plays a vital role in...
17 Pages(4250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Agenda-setting and the Presidential Election for FREE!

Contact Us