Intermedia Agenda-Setting and Political Activism by Ragas and Kiousis - Essay Example

As a point of departure, the purpose of this research is to test for both first and second-level intermedia agenda-setting interrelationships among news media. The content analysis methodology is used in this article. Hypothetical analysis on the public response and interrelationship between salience issues of in the Obama Campaign ads and the salience of issues in Obama in 30 seconds ads were created (Ragas & Kiousis, November 01, 2010). Several other hypotheses that relate the salience of issues in MoveOn.org ads with the salience of issues in Obama campaigns ads were also created. In the essence, the methodology is hypothetical. This implies the hypothesis is tested based on the primary data used in this article.

Random sampling was used to select the subsamples of the ads. For instance, the second trainer examined 20% of the subsample of ads. In the same regard, the primary data collected and the samples selected were analyzed by the use of Spearman’s rho correlation. The statistical tests were used to compare the agendas that regarded the issues and the attributed salience (Ragas & Kiousis, November 01, 2010).

The study remains one of the first analyses to analyze the communication efforts of the web-based political activist groups during the initial stages of an election contest in a close range. In addition, the study associates the efforts to the schedules of activists and a candidate’s campaign. It can be concluded that the article consists of the original research findings because primary data is used in the hypothetical analysis (Ragas & Kiousis, November 01, 2010).