Political Socialization - Thesis Example

In addition, information from mass media becomes the basis of their political attitudes (Janda et al. 106). Mass media influence public opinion through priming, agenda setting, and framing of news (Harris and Tichenor 267). Wolfsfeld reiterated that agenda setting delves into the relationship between public agenda and media agenda. Meanwhile, priming explores the consequences or effects of modifying public agenda (104). Geer et al. noted that framing reflects medias ability to change the publics perception or view on an issue through presenting it in a certain manner (232).

Mass media serve as the influential agents of political socialization (qtd. in Bardes, Shelley, and Schmidt 193). This paper explains how mass media shape individual beliefs, attitudes, and values relating to the political system of the U.S through agenda setting, priming and framing. The first section explores how agenda setting influences the political views of the public as well as their perceptions of policy and campaigns while section two concentrates on the influence of priming on the evaluation of political leaders, voter turnout and partisanship.

Lastly, section three outlines the influence of framing on public perceptions, mobilization, and how people think about the issues. Agenda-setting is based on the proposition that media influenced public agenda through choosing particular topics for news coverage. This consequently determines which issues are perceived by the public as important (Bryant and Oliver 229). The decision of journalists, on which issues or events to cover, significantly matters as there are numerous stories available on a day to day basis.

In addition, politicians attempt to convince media to highlight some stories and ignore others (Geer et al. 231). Donald Shaw and Maxwell McCombs concentrated on agenda setting in media coverage during 1968 presidential campaign and the study showed that voters put importance to issues in a manner that