Firms Strive to Design Innovative Products - Essay Example

The third ad is from Nike promoting the product “Air Zoom Structure 19.”

In the first advertisement, Adidas claims that X15 destroys order by creating chaos. The advertisement uses a weak analogy to promote the product. Understandably, sports activity is compared to a state of chaos, which is not a perfect description because modern sports events are very organized. For instance, the golf play is very peaceful yet the advertisement champions the creation of chaos. Additionally, it illustrates equivocation because the word chaos refers to two aspects. In the first instance, it indicates the hustle and bustle that sports people depict while playing games. The second use implies that chaos is a state of disorderliness. Therefore, the two comparisons of chaotic instances do not match because games are enjoyable as opposed to chaotic situations, which make people unhappy.

The second Advertisement from the Adidas website is about a shoe product assigned the name “Ultrabooks.” A statement under it says that it has energized cushioning for a limitless run. The logical fallacy in this statement lies in the expression “limitless run.” The message is that “ultrabooks” enables sports persons to move limitlessly. Admittedly, sports individuals are humans, which means they have limited power to run. Furthermore, the expression “Ultraboost” falsely implies that the shoe automates individuals to run yet we know that people use energy to move. Therefore, the advertisement gives false and unachievable hope.

The third ad is from Nike’s website but still targets sports people. Nike air zoom structure 19 claims that it is so fast with not shaking hence increasing stability. Fundamentally, the message aims at convincing sports persons that the shoe provides suitable cushioning, which enhances stability during sports action. However, the stability it claims to offer is not clear. For instance, can it be stable against fire or severe knocking of stone? Furthermore, the expression “so fast” refers to something in motion. The audience cannot explicitly understand what “so quickly.” is, some may interpret it that the shoe possesses the locomotive power that makes wearers run while using them.

In conclusion, the three advertisements aim to convince sports individuals to use their shoe brands. Both Nike and Adidas present the products on the basis that they facilitate locomotion, especially running and stability aspects of sports. However, the messages contain errors that might cause misinterpretation. In other words, the target audience might buy the products for the wrong reason if they do not think through the advertisement statements well. In brief, the message spread portrays the audience as individuals who run, use a lot of energy, and require stability as well.