StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Bang and Olufsen - Case Study Example

Cite this document
Summary
While Bang and Olufsen had a long history of innovative driven design, with software innovations of companies such as Apple they realized that to remained competitive they need to develop designs that would function within the contemporary technological landscape…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Bang and Olufsen
Read Text Preview

Extract of sample "Bang and Olufsen"

Download file to see previous pages

The main elements in this understanding were an acknowledgment that simply producing televisions, radios, and other such traditional electronic devices would not suffice in the contemporary cultural and design climate. In this new world companies would increasingly have to adhere to virtual spaces in determining both design and product innovation. Even as Bang and Olufsen has developed a reputation as a modern day innovator in terms of cutting-edge design practices, they also have a long history of production excellence.

The company began in 1925 building radios for family friends. The company resisted aiding the Nazi’s in the Second World War and experienced tremendous strife for this decision. They then became regarded as ‘The Danish Quality Brand’. With the upsurge in Asian manufacturing competition, the company recognized that securing a firm market share required significant innovation. It was during this period that they moved towards a design first strategy, bringing on first-rate architects and designers.

This business approach persisted until the 1980s when increased Asian competition demanded further innovation. During this period the company overhauled their distribution methods. . In classifying the type of innovative that Bang and Olufsen had undergone, one must consider their design process in relation to the companies overarching strategic perspective and approach. Bang and Olufsen established themselves early on as committed to quality and sound product development. This trend continued until the later part of the 20th century, as the firm progressively moved towards innovative design processes to establish market differentiation.

As noted earlier, with Apple’s innovative product development and the explosion of Internet technology, for Bang and Olufsen to retain s significant market share it was required of them to not only maintain significant design standards, but to increasingly consider the means of innovating software. One telling quote in these regards was made by the company’s CEO Torben Ballegaard who stated, “It’s like insulin in the human body; too little and you die, too much and you die” (pg. 2).

In these regards, Ballegaard was referring to the notion that in overcapitulating to the technological development trends established by Apple and to some degree Microsoft, the company could lose the foundation that brought them to market prominence to begin with; of course, the converse of this, is that in neglecting these technological currents the company could be deemed irrelevant and experience ever dwindling profits. The company’s response to these product challenges was through hybrid strategic, design and product innovation.

In many regards, the company believed that its process format was conducive to innovation and product development it was just that this process needed to be shifted to reflect the current cultural climate. In these regards, the case analysis notes, “Sorensen

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Bang and Olufsen Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/management/1425287-bang-and-olufsen
(Bang and Olufsen Case Study Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/management/1425287-bang-and-olufsen.
“Bang and Olufsen Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1425287-bang-and-olufsen.
  • Cited: 0 times

CHECK THESE SAMPLES OF Bang and Olufsen

Products with Batteries and Electronic Components

nbsp; The case of the Zippo lighter – MP3 player signals a path of innovation integrating the concepts of successful tech products by Bang & olufsen, Apple, and Bluetooth technology companies.... nbsp; This is not true for some products like the Zippo lighters, Bang & olufsen digital products, Apple's iPods, and many other products with batteries and electronic components....
19 Pages (4750 words) Case Study

Knowledge Economy in the UK

Economies are achieved when diversification allows a shared input on organisational level to share knowledge across divisions.... Knowledge economy, while confronting many economic restrains view 'knowledge' as a product to understand and communicate between global information society and culture....
8 Pages (2000 words) Essay

The case of banjo jones and his blog

The Banjo Jones case was about a journalist that started an anonymous web blog in which he expressed his opinions online and by doing so eventually was fired from his job at the Houston Chronicle newspaper.... The fact that the website was anonymous was very important in this case.... hellip; The writer is entitled to his privacy and he is not obligated to reveal his identity to the general public....
5 Pages (1250 words) Essay

International Business and Culture in Brazil

This paper "International Business and Culture in Brazil" focuses on the fact that with the passage of time, Brazil has emerged on the map of the world as a new emerging economy with unlimited business opportunities for people and businesses from all around the world.... nbsp;… Brazil is known as the largest country in South America....
6 Pages (1500 words) Case Study

Global health issues(focus on AIDS)

Mondal and Shitan (2013) reported that the increasing prevalence of HIV/AIDS globally has become a barrier to the progress of human civilization and economic development.... Alfsen (2004), Hellandendu (2012) and Coovadia and Hadingham (2005) point out that the factors fueling the… However, Hellandendu (2012), like Morrison (2001) and Coovadia and Hadingham (2005) went ahead to propose that the inequality that arises from poverty, gender and international What factors contribute to the global spread of AIDS and what are countries and organisations doing to combat this problem?...
2 Pages (500 words) Literature review

Products with Batteries and Electronic Components

The case of the Zippo lighter – MP3 player signals a path of innovation integrating the concepts of successful tech products by Bang & olufsen, Apple, and Bluetooth technology companies.... This is not true for some products like the Zippo lighters, Bang & olufsen digital products, Apple's iPods, and many other products with batteries and electronic components since many people consider them to be collectable, and they keep them as memorabilia to remember some precious moments in their lives....
20 Pages (5000 words) Essay

Why is a Knowledge Economy Possible in the UK Context

The paper "Why Is A Knowledge Economy Possible in The UK Context" states that knowledge management in the context of UK requires that knowledge is continually measured against its effectiveness in helping a person or organisation accomplish strategic goals.... hellip; The contemporary view that has witnessed changes in the technological, political, and sociological environments have forced managers and strategists to draw more attention to the 'internal' view of business organisations where the integration of 'knowledge' within a product or customer is the priority (Conceicaao et al, 2000: 41)....
8 Pages (2000 words) Essay

Features Of The Strategic Marketing In Bang & Olufsen

The paper "Features Of The Strategic Marketing In Bang & olufsen" provides a brief presentation of the failures in operational activities of Bang & olufsen.... The current paper focuses on the evaluation of the marketing plans of Bang & olufsen, a firm, which is well known for the quality and the aesthetic of its products.... ang & olufsen was founded in 1925 in Denmark....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us