Autonomous car, also known as a driverless car - Essay Example

Autonomous Driverless Cars: Marketing Mix The autonomous driverless car is a phenomenal product. “The design and production of a small number of fully autonomous electric vehicles for local transport as part of fully autonomous fleets is much faster and easier than the design and production of classical cars adapted to the needs of fully autonomous mobility service providers” (Hars, 2014). It is easy and quick to fit the Autonomous Mobility Applique System into most tactical vehicles. The sensors it contains help the cars negotiate obstacles and re-plan their routes as they drive.

There is need to make the system capable of negotiating essential components of traffic life bicyclists and pedestrians. The autonomous driverless cars are cheaper than the traditional cars because they do not need to be tethered to an individual. They can freely roam about and offer shared mobility services to all at a price which is substantially lesser compared to that incurred by the individually owned cars. The costs per person-kilometer in the driverless mobility services are half in comparison to the car ownership mobility.

The professional management of life-cycle of all components of the vehicle is among the major sources of savings that greatly enhance the cars’ economic life as well as decrease the capital cost per kilometer that is traveled. The promotional video of Volvo, the autonomous driverless car, states, “Our next feature. Spare time” (Yarrow, 2014) thus emphasizing upon the fact that use of autonomous cars provides the travelers with ample time to spend in more useful activities than driving. Digital media is a potential platform for the launch and promotion of the autonomous cars as it provides the audience with a visual elaboration of the qualities and driving experience of the autonomous cars.

The place for these cars is presently limited to the technologically advanced countries because their transportation channels and networks are more easily customizable to the needs of the autonomous cars than those of the underdeveloped or the developing countries. The autonomous driverless cars obviate the need to construct parking lots. Instead of getting parked, they can be used to transport other individuals thus providing greater value and productivity in comparison to the traditional cars.

The organizations autonomous driverless cars will affect include but are not limited to the automotive industry, the transportation service industry, the shipping industry, the insurance industry, and the technology industry (Shannon, 2013). The auto industry will find it very hard to compete with the autonomous driverless car because this would be similar to cannibalizing its own product. In order to get into competition with the autonomous driverless car, the auto industry would need to radically transform its purchase-oriented model of business that has served the industry for more than a century into a model that is service-oriented.

In essence, the concept of a car would have to be fundamentally rethought. Therefore, use of autonomous driverless cars would influence the designing and servicing of the cars, thus affecting not only the price of cars, but also the way they are marketed and promoted as well as the distribution channels. References:Hars, A. (2014, May 28). Google’s electric self-driving two seaters: A milestone towards autonomous mobility services. Retrieved from http://www.driverless-future.com/. Shannon, Q.

(2013, Oct. 18). 5 Industries that Autonomous Vehicles are Sure to Affect. Retrieved from https://zenportfolios.ca/bcit-bsys-1000-fall-2013/category/uncategorized/. Yarrow, R. (2014, May 6). Driverless cars already on the road. The Telegraph. Retrieved from http://www.telegraph.co.uk/motoring/car-manufacturers/volvo/10804595/Driverless-cars-already-on-the-road.html.