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Marketing Essays

Result for Subject Marketing:
19895 essays
Coca-Cola and Water Shortages in Communities across India Marketing Case Study
8 pages (2278 words) , Download 3 , Case Study
Free
The Code of Ethics for the company should define the values and standards by which it conducts its business operations.  It should also provide all stakeholders (including rural communities discussed above) with a clear description of the procedures and processes at various levels of the organization.
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The Detailed Advertisement Marketing Essay
2 pages (663 words) , Download 2 , Essay
Free
The author states that the advertisement is for an international MBA study program conducted across the three world capitals of Dubai, Singapore, and Sydney or Toronto to provide the experience of the business environment and cultural patterns in these three cities, thereby being initiated into the global business environment.
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Marketing Communications Campaign of Nike Inc Marketing Research Paper
8 pages (2000 words) , Download 5 , Research Paper
Free
As the text has it, a marketing technique, in turn, helps a company to accumulate higher market share and increase its sales revenue. It also indicates that the company has developed a large number of loyal customers. In this respect, the customers are the key determinants of growth of a company.
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Research the case of Corona Extra Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
With respect to generic market position within the US, Corona Extra employed the strategy of entering into contracts with local
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Discussion Questions Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It is still more art than science though because there are no precise metrics by which to evaluate all the results, given so many factors associated with successful marketing that includes fickle buyer behaviors, shopping patterns and consumer preferences. Be that as it may, it
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Target Marketing for Agrium Inc Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The company that is the subject of this research is Agrium Inc., a company that deals with the manufacture and production of agricultural nutrients and fertilizers. The company has its headquarters in Calgary, Canada, with branches in Denver, USA. This company is an agricultural company and, therefore, its products are for use in agriculture.
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Data Analyses Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
they were not living on campus however only 1 respondent was found out to be living on campus. However 5 respondents were spending more time on campus so they might be considered as campus students. When respondents were asked regarding their student
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IPO Markets in Wall Street Marketing Essay
4 pages (1305 words) , Download 2 , Essay
Free
The article is about an analysis of IPOs deals, which were published except for real estate investments, which rose to large numbers as high as 116 in the year 2012. The IPO may not have markets in the month of December. Dieterich (2012) maintains that this is in accordance with investor advisory firms who claim that the current deals may not be attractive for investors.
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Presentation about iPhone 5 Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
These excellent features of the iPhone were designed with specific target market in mind. The integration of various on demand features in the
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Cross Culture Marketing strategy2 Marketing Article
2 pages (500 words) , Download 3 , Article
Free
Unlike individualists, collectivists consider friendship and social bonding important. To ensure that a business relationship will successfully flourish, collectivists view social engagements as a means of establishing long term friendships. For
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The Marketing Strategy of Toyota UK Marketing Essay
11 pages (3396 words) , Download 3 , Essay
Free
The evidence would suggest that lower-cost products with enhanced features and benefits would be satisfactory for the price-sensitive markets. However, Toyota is unable to capture additional market share, thus emphasising the problems occurring with the high volume of recalls that could be preventing the business from capturing new markets.
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Marketing Plan: Phase III Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Hp Photosmart series is the portfolio of newly launched printers by Hewlett Packard (HP). HP Photosmart is of the product included in the portfolio. HP mainly focuses on the provision of its high quality products at a reasonable price. The main
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Chick-Fil-A Marketing Report Marketing Essay
2 pages (500 words) , Download 10 , Essay
Free
Chick Fil-A’s “Corporate Purpose” is: “To glorify God by being a faithful steward to all that is entrusted to us. To have a positive
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Global Value Aspect of Consumer Buying Behaviour Marketing Essay
12 pages (3419 words) , Download 2 , Essay
Free
During the last decade, consumers have witnessed a drastic increment in the choices available to them, which has led to ‘consumer vertigo’. The availability of many choices has made the consumer highly anxious about the different choices, and in some cases, it can stop him from buying, due to the fear of making the wrong choice.
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Social and Political Marketing Campaign Marketing Essay
7 pages (2160 words) , Download 2 , Essay
Free
Social marketing is used to influence the mass about some social, political, environmental, or health-related issue. Like the other commercial marketing initiates, social marketing is also done to change the mind of the targeted audience in favor of certain things. It is done to communicate with the public and help them to build their opinion.
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Negative brand 4Ps analysis Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In terms of worldwide PC sales, Acer held a third place for quite some time, with Hewlett-Packard (HP) and Dell topping the list respectively. During the 2007 to 2008 global recession, Acer
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Advertising and Pricing Strategies Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The ad ran during the Super Bowl, a traditional American sporting event. This related to American consumers who love the event and also appreciated the value of having a personal computer. The purchase of an iPhone 5c is an opportunity to join an elite mobile phone category.
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Tesla Car Fires Marketing Research Paper
5 pages (1386 words) , Download 3 , Research Paper
Free
With its introduction, the company’s market share increased as the product proved cost-effective to most of the buyers. The company later introduced a luxury electric sedan; Model S. Tesla was therefore a company operating in a market of its own. The company enjoyed minimal competition and a positive reputation owing to the uniqueness of its products.
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Techniques for Building Relationships with Customers Marketing Essay
1 pages (431 words) , Download 3 , Essay
Free
Because of the severe competition that exists in the markets, firms are constantly searching for new means to differentiate themselves from their competitors. A company’s most valuable asset is the customers, and that is the reason behind maintaining a good long lasting customer relation for the future growth of the company. 
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Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Thus, the company seeks to venture into manufacture and distribution of make-up kits that can last longer while worn by different beauties. It all also seeks to
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Marketing Services Versus Products Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Depending on whether someone is marketing a product or a service, the approach to marketing may be different. There are however times that the approach to marketing products
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Toyota Aygo Marketing Marketing Essay
8 pages (2217 words) , Download 2 , Essay
Free
Therefore, it is evident that Toyota Company employs different strategies to segment its market in accordance with its philosophy of “having the right care, in the right place and for the right person” through the use of demographic segmentation and psychographic segmentation, which has enabled the company to maintain a strong position in the market.
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Develop marketing strategie Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
Since obesity affects much of the adult population, the organic foods would make them top priority and a special one for the young generation since they provide the future market. Over the time, the
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Ethical Issues of Barclays Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This paper illustrates that in the recent times, a number of cases have emerged where fraudulent practices in the financial sector have hampered customer and investor trust. Post-recession a number of firms were seen to manipulate their reporting and financing standards to show inflated profits and keep stakeholder unaware of the actual profit circumstance.
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Comprehensive Marketing Tactics Marketing Assignment
1 pages (286 words) , Download 2 , Assignment
Free
In five to ten years' time, I see myself working as a marketing representative for one giant firm. My duties will entail developing sales plans keeping sales records, receiving payments from customers, forwarding customers’ feedback to the management, and maintaining a healthy relationship between the firm I will be working in and the customers.
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Marketing plan Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
renowned globally with customers associating the company’s coffee houses with an outstanding atmosphere and quality customer service that defines a memorable experience. Without doubt, Starbucks has recognized the value of the service-profit chain. This paper will discuss how
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The UK Marketing Strategies of Caffe Nero and Costa Coffee Marketing Essay
7 pages (2189 words) , Download 4 , Essay
Free
In the UK, the high demand for coffee has resulted in the establishment of quite a number of outlets by established companies including Costa Coffee, Caffe Nero, and Starbucks. The UK coffee shop sector has enjoyed continuous growth for the last 16 years and it has emerged to be one of the most successful sectors in the UK economy.
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Exploring Strategy and Innovation Marketing Essay
4 pages (1306 words) , Download 3 , Essay
Free
Resources and capabilities refer to productive assets owned by a firm/industry, the resources themselves are not productive but need to be converted into capabilities and this is achieved by better management and coordination. In order for the company to gain a competitive edge, it has to focus on its strengths in resources and capabilities and also ensure that the two works together.
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Issues on Companys Market Performance Marketing Assignment
9 pages (2480 words) , Download 2 , Assignment
Free
There are strong barriers to entering the market for a new firm. So, the sole firm is the industry and it faces a downward-sloping industry demand curve. As a result, unlike perfect competition where all units can be sold at the same market price, here the firm has to gradually lower the price to ensure an increase in sales.
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Survey Done on Three Restaurants Services Marketing Case Study
10 pages (2879 words) , Download 2 , Case Study
Free
In this case, three restaurants were selected and a survey done on their services. The survey was aimed at determining whether a customer is influenced by large portions of meals, being served by competent employees, the quality of food served, the atmosphere in the hotel, the prices of the foods and drinks and the level of satisfaction.
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Evolution of Global Consumer Trends by Datamonitor Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
According to the author, analyst of consumer market and the researcher behind the report, “Only by understanding the new interpretations of the mega-trends can companies remain ‘on-trend’ in the long-term. Although consumer behaviour is complex, a clear understanding of consumer values, attitudes and behaviours.
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Influence of Reference Groups on Purchasing Behavior Marketing Case Study
7 pages (2013 words) , Download 2 , Case Study
Free
Reference groups can influence the consumers in many ways like informational influence, motivational influence, utilitarian influence, and value-expressive influence. Family influence on purchasing can be of different types like husband dominated, wife dominated and children dominated. Peers and society can influence consumers in making purchasing decisions in many ways.
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Consumer Behavior Issues Marketing Case Study
6 pages (1971 words) , Download 2 , Case Study
Free
This term was first coined in the 1950s whereby the young adolescents were newly identified as a separate group of individuals with distinctive needs and since then has been associated with a range of products popularly marketed by the media as exclusively for teens such as ‘teen magazines’, ‘teen clothing’, ‘teen fashion accessories’, ‘teen music’ and the likes (Storry et al, 2002).
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Service Quality and Successful Operational Management of Marriott Company Marketing Case Study
11 pages (3032 words) , Download 3 , Case Study
Free
Generally, Marriott company should focus on training the employees in regard to customer loyalty. Further, they should introduce new innovative technology but that technology should be user-friendly so that the old experienced employees do not feel affiliated with the new technological advancements.
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Marketing Plan for Sports Enterprise Marketing Case Study
8 pages (2392 words) , Download 3 , Case Study
Free
Sports activities are highly encouraged in the UK and the government is also supporting sports development organizations. Being a sports goods and sportswear manufacturers, we have identified an opportunity to start a sports program which will give the educational institutions a platform to compete with each other.
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Mike L & Tiago Marketing Strategies Marketing Essay
4 pages (1083 words) , Download 4 , Essay
Free
Mike L.: If there is one word that describes Mike L. as an artist, the word is “Listener”. Like any artist, he is guilty of eavesdropping a lot, being a voyeur, stalking other people. It is these observations, insights, and stories that give him the inspiration to make music. But unlike any other artist, he tries to understand these emotions deeper.
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Oil Change Behavior of Passenger Cars Owners in Egypt: Effects of Brand Origin on Consumer Attitudes Marketing Thesis
20 pages (5603 words) , Download 2 , Thesis
Free
More specifically, the paper shall investigate factors and conditions that inform their line of purchase and how marketers can take advantage of this line of purchase. There is a preference for nonlocal oil products among vehicle owners. Oil product marketers can take advantage of the trend of consumer behavior towards oil product purchases.
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Marketing Strategies of Java Cafe Marketing Case Study
9 pages (2361 words) , Download 2 , Case Study
Free
The channel of distribution in the case of our shop would be quite small. This would help in controlling the costs of the business. In order to gain beans for the coffee, we would be contacting Luna Beans who have a direct channel of distribution with coffee farmers. The coffee would be sold to consumers directly from the shop.
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Strategic Alignment Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Investing in branded residence is a competitive method for the Mandarin Orientals to get an upper hand in the profitable luxury business in Hong Kong. Hong Kong has been a major
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Products Promotion Marketing Research Paper
4 pages (1063 words) , Download 2 , Research Paper
Free
Generally, Internet advertising has caused great success in the world of marketing. Promotion can be heightened if a company chooses to use unique prepositions in the selling strategy. It is essential to have a unique selling price market promotion to ensure that the company has a difference from the rest.
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My Strengths and Weaknesses Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
In most cases, if not all the time, I strive to get things right the first time, every time. I am able to do this because of my ability to keep feeling and emotions away from decisions. On the other side, my worst weakness is that am not
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Customers as People with Long Term Plans in the Global Marketplace Marketing Essay
8 pages (2140 words) , Download 2 , Essay
Free
The link between the roles of stakeholders in marketing organizational products is being addressed. The global marketplace has shifted radically, and it demands the use of both conventional and unconventional marketing strategies to address the challenge of appealing to and satisfying modern, empowered consumers.
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Financial Analysis of the Commercial Bank of Qatar Marketing Term Paper
6 pages (1774 words) , Download 2 , Term Paper
Free
The price-earnings ratio method was used. The formula below is used when calculating the price-earnings ratio.  PE Ratio = Price per share / Earnings per share. Where Earnings per share = Net Income / Number of shares outstanding (Parkin, & Zis, 1979). In 2012, the price per share for the Commercial Bank of Qatar was average = 78.30 per share.
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Performance through Salesmanship and Technical Selling Skills Marketing Essay
10 pages (3237 words) , Download 2 , Essay
Free
Many times the argument has been that for customer orientation to be the predictor of the performance of a company’s sales, then the specific selling skills must be engaged appropriately. An understanding of the customer-oriented philosophy on the selling process and its applicability of the techniques of selling is essential in achieving this.
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Marketing History of a Starbucks Company Marketing Essay
12 pages (3403 words) , Download 2 , Essay
Free
The price of Starbucks VIA-ready brew will be forty pence for a cup. Usually, the sachets will be sold in sets of twelve which would cost almost four pounds. Lindsey Goodwin suggested that the price is very affordable so that the target customers could enjoy the instant, smooth and well-balanced cup of coffee right away.
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Apple Inc and Integrated Marketing Communication Marketing Research Paper
28 pages (7239 words) , Download 2 , Research Paper
Apple iPhone has merged to be the top American brand in the technology sector with its innovative design, features and technology that set iPhone a well-known smartphone worldwide. The company has been consistently associated with the better, innovative, leadership and strong image in the last five years that makes the company.
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See a brand or product in a movie and describe it the movie is (italian job) the movie made in 2003 Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
One of the main attractions of the movie was the car Mini Cooper that was used in the movie. The product got the concentration of all the audience regardless any particular age group. According to the film critic Stephanie Zacharek’s, it is stated as;
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Modern Technology in the Contemporary Business Marketing Assignment
2 pages (545 words) , Download 2 , Assignment
Free
The research that I had to carry out proved very informative and this is from the high amount of information that I gained in order to understand the organization and the industry even better. In my research, I sought to visit a company, Modern Technology, seeking to purchase a new laptop for my private work.
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Product Comparisons among three Separate Retailers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The store is strategically located in the shopping center, creating an advantage. Most people visit the store with an intention of buying a phone. The marketing strategy employed is through displaying the products in a manner
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The Marketing Communications Strategy of Samsung Galaxy Note Brand Marketing Research Paper
14 pages (4344 words) , Download 8 , Research Paper
Free
The role of marketing communication strategy is to engage audiences (Fill 2013). Thus, prior to developing a marketing communication strategy, it is critical to identify who should be the target audience(s) of the company. In other words, to whom the marketing communication messages of the company/brand should talk.
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