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Marketing Essays

Result for Subject Marketing:
19702 essays
Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market Marketing Essay
1 pages (250 words) , Download 30 , Essay
Free
This essay explores some implications the absolute threshold has on an elderly target market with a view to establish success in sales to such markets.Age stratification theory has been widely used to explain the response of the elderly to advertisements in events targeted to them
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Marketing Objectives and Ethics in marketing Marketing Coursework
1 pages (250 words) , Download 3 , Coursework
Free
Social responsible actions present an opportunity for the companies to do well by doing good things. By being fair to the stakeholders and customers, ethical companies are
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Experiential Marketing Strategies of Disneyland Paris Marketing Literature review
9 pages (2714 words) , Download 2 , Literature review
Free
Originally the concept was introduced by Schmitt (1999) and he has almost single-handedly brought this new concept in marketing. The rationale behind the introduction of this term was the growing importance of the experiential economy (Schmitt, 1999). The traditional mode of marketing channels does not provide an opportunity to capitalize on the new aspect.
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Elaborating a Personal Marketing Plan Marketing Personal Statement
8 pages (2223 words) , Download 4 , Personal Statement
Free
As for the author, hailing from a humble background is in itself enough motivation to make him/her work hard always to ‘save’ their family and themselves from the pain of living in lack. Failure has not been and will not be among their vocabularies because their purpose in life is simply to make the future of their family and him/her better.
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In-N-Out Burger Marketing Coursework
4 pages (1108 words) , Download 3 , Coursework
Free
As such, the products offered were identified to be in their simplest traditional menu: burgers, fries, and milkshakes – but made from the freshest ingredients, exuding high-quality standards. For instance, their burgers were noted to be 100% pure beef without any preservatives, additives, or even fillers (Kotler & Armstrong, 2014)
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Development of Low-Fat Sugar-Free Products Marketing Assignment
6 pages (1971 words) , Download 3 , Assignment
Free
Market research is conducted to determine the major consciousness of health options in relation to the taste and preferences of UK consumers based on secondary sources. It is observed that the demand for low-fat food products has augmented significantly. Moreover, the consumption trend of the consumers has shifted from the taste factors towards the health value of the foods.
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Product Attractiveness and Competition in the Market Full Of Competitors Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The paper tells that different business people and organizations People never start businesses to live in them forever. It is, therefore, a responsibility for business owners to establish an effective exit strategy. A proper exit strategy should be planned for, developed in stages, have a drive and finally an outline of how to achieve the objectives.
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Setting Goals to Increase Productivity Marketing Assignment
6 pages (1748 words) , Download 2 , Assignment
Free
Goals are also considered to serve as a benchmark for sales professionals that assist in evaluating progress. Goal setting is ascertained to enhance productivity and thus permits the sales professionals to become more successful in their efforts. On the other hand, designing sales incentives is quite important for sales professionals towards developing their individual performance.
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Marketing Plan & Strategy at Pepsi Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The marketing strategy is a mechanism that incorporates all the possible measures that a company would adopt so as to reach its short term or long term goals. The marketing strategy of one company differs from the other and it totally depends on the nature of the product and the demand for the product in the market.
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Mungo and Maud Team Structure and Performance Marketing Coursework
12 pages (3657 words) , Download 2 , Coursework
Free
To begin with, as a team, in this section, the reasons behind choosing Mungo and Maud for this comparative case study will be elaborated. In particular, with regards to the need for benchmarking has been concentrated on the comparison of the dynamics, structures and cultures of the chosen group with that of the particular organisation.
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Marketing Strategies - Facebook Marketing Research Paper
4 pages (1354 words) , Download 2 , Research Paper
Free
The membership of the web page was originally restricted to Harvard Learners but it was later extended to include institutions that were around Boston as well as Stanford University. Nowadays, Facebook allows everyone who is over thirteen years of age and anywhere in the globe to join and become a member even though no proof is needed.
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Buffalo Wild Wings Company Marketing Essay
6 pages (1694 words) , Download 2 , Essay
Free
The accessibility of its wide range of dishes can be increased by Buffalo Wild Wings by opening more outlets in the UK market. The core practices of the restaurant chain would remain the same and these practices and confidential information would be shared by the company with all its franchisees in this market.
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Advertising and Pricing Strategies Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The ad ran during the Super Bowl, a traditional American sporting event. This related to American consumers who love the event and also appreciated the value of having a personal computer. The purchase of an iPhone 5c is an opportunity to join an elite mobile phone category.
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Nike and Adidas Marketing Coursework
1 pages (250 words) , Download 5 , Coursework
Free
There are similarities between the two companies the first being that they both rely on technology to produce innovative products. They also outsource their products in the Asian market such as china, Korea, Taiwan and Indonesia among others. Both
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Channel and SalesForce Audit Concept Marketing Research Paper
10 pages (3112 words) , Download 2 , Research Paper
Free
Leica Camera AG has a complete focus on a single but diverse type of portfolio; therefore, in this unit of the company, they have developed a single cultural mindset. The focus of the company is on manufacturing superior quality cameras while building an iconic brand without thinking about anything else or anyone.
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Factors influencing consumers buying behaviour of Thai people in choosing luxury brands Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The researcher aims at achieving the following objective s: identify the factors that influence Thai people to buy luxury fashion brands, determine consumer’s behavior and decision making on purchasing luxury goods and identify attitudes toward purchasing luxury good among Thai consumers. The researcher will also seek to identify consumer expectation toward luxury fashion brands.
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Situation Analysis of Starbucks Company Marketing Essay
5 pages (1368 words) , Download 3 , Essay
Free
As the author of the paper tells, today, Starbucks has grown to nearly 18,000 retail stores in 60 countries serving millions of customers every day (Starbucks 2013).  Starbucks operates under the mission of  “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks 2013).
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Assignment 08 Marketing - previous order # 1084722 addition Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
However, I personally believe that product functionality still has a greater weight to pin down the success of a product in the market. This, perhaps, is the
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Customer-perceived value Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
Without a doubt, companies invest millions of dollars and time researching and understanding the customer demographics so as to understand their respective markets. Customers mostly do not make a judgment of costs and values objectively or accurately, rather they react according to their perceived value of the given product.
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Global Corporate Marketing Strategies of Bankings Marketing Essay
8 pages (2609 words) , Download 2 , Essay
Free
RBS has been successful in its effort to enter the Chinese market with the help of a Hybrid Strategy. In order to sustain their success in the market, they need to have innovative marketing strategies (Rogers, 2001). They can increase their awareness and make the target customers interested in the bank’s offerings by delivering free gifts.
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Marketing as a Business Orientation Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The paper tells that marketing management orientations focus on different techniques, policies and strategies to create value for the customers. These marketing management orientations are very much famous among the companies and the marketing managers use them for making their marketing strategies.
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The Efficiency Level and Quality Production Factors Marketing Essay
11 pages (3233 words) , Download 2 , Essay
Free
The level of employee empowerment, job satisfaction, job motivation, quality of training, workplace equity, and diversity positively influences the quality of services provided by the employees of a company. External market factors such as sudden price rises and globalism adversely affect the quality of services provided by the employees in an organization.
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Online Marketing and Marketing Environment Marketing Article
9 pages (2588 words) , Download 3 , Article
Free
Marketing variables such as price, advertisement and channel of advertisement should be aligned in such a way that they fully satisfy the existing customers as well as the new customers. Over the years, marketing tools such as television advertisements, mails, personal selling among others have been used to advertise businesses.
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Reduction of Food Wastages in Restaurants in the UK Marketing Coursework
13 pages (3250 words) , Download 2 , Coursework
Free
The author plans to engage the cooperation of the government, the business owners, and consumers to participate in the program. To implement this plan, he will engage in partnership with a non-profitable environmental organization in the UK.  He figures out that this will redound to the benefit of the community.
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The Key Features in the Current UK Cycling Market Marketing Assignment
4 pages (1245 words) , Download 3 , Assignment
Free
The assignment makes a deliberate attempt towards analyzing the “target market” for the proposed bicycle shop and developing an effective positioning statement that takes account of competitors in Oxford. Nevertheless, the discussion of the assignment endeavors to identify the key elements of the marketing mix approach.
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Marketing Budget for P and G Marketing Coursework
6 pages (1519 words) , Download 3 , Coursework
Free
Control and monitoring are critical because it results in the ability of the marketing plan managers to manage the businesses for making informed decisions for management purposes. This allows the marketing plan managers to check on the variance in the company's actual performance in the market and the forecast plans in terms of revenues and expenses.
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Marketing Analysis for Starbucks Marketing Essay
8 pages (2266 words) , Download 3 , Essay
Free
The company started from a humble beginning back in 1987 in the US under the leadership of Baldwin, Bowker, and Siegel, and now is one of the top international companies that supply coffee products (Gamble & Thompson, 2013). The company has faced numerous challenges both from the internal and external business environments, which have threatened the development of the company.
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Analysis of Luis Suarez Rebound Marketing Essay
2 pages (632 words) , Download 2 , Essay
Free
Luis Suarez was the top scorer in the English Premier League with many articulate goals in his career. He also won the FWA Footballer of the Year and the PFA Team of the Year in the 2013 season. He is Uruguay’s all-time record goal scorer with more than 30 goals and the player of the tournament in the 2010 Copa America won by Uruguay.
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Launching a new product for P&G in Nigeria Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
P&G organisation has adopted and implemented three different market segmentation strategies such as demographic, psychographic and behavioural segmentation. It is always important for a shampoo manufacturing and distributing organisation to determine a target market according to income, gender and age group of target customers.
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Unlocking Branding Potential Across Countries Marketing Assignment
11 pages (3311 words) , Download 3 , Assignment
Free
The cars, which have been analyzed in this project, feature in the upscale mid-size car segment. The marketing strategies undertaken by the companies in order to create awareness and generate sales have been thoroughly studied. The respective branding strategies and unique features of the cars are also discussed.
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International Labor Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
My recent visit to the ‘Sport Challet’ that had wide range of sports clothing’s, gears, accessories etc of renown brands like Nike, Adidas, Puma, Reebok, Speedo mostly had the manufacturer of these products in Asian countries, where they pay
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Marketing Trends in the Mobile Phone Industry Marketing Case Study
6 pages (1751 words) , Download 2 , Case Study
Free
Without an effective marketing plan, then the business under consideration will fail to make profits. This is the case of Nokia Corporation which was one of the leading mobile phone companies in the world. Matsuo explains that Nokia failed to develop efficient marketing strategies, mainly because it did not embark on an effort to collect data regarding its competitors. 
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Fashion Industry Analysis Marketing Assignment
9 pages (2879 words) , Download 2 , Assignment
Free
The governments of the US and the UK must devise certain legal measures in order to bring down the imitation of creations by competing brands. In this manner, it would create a fair market for fashion products, wherein the brands with better-skilled personnel in the creativity department can have an edge over the others.
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IKEA as a Successful Multinational Organization Operating in the Global Retailing Industry Marketing Case Study
12 pages (3169 words) , Download 4 , Case Study
Free
 IKEA at present is considered to be the largest home furnishings manufacturer in the world. IKEA has strived to produce good quality products at very low cost. The company’s products are useful for households and are affordable to consumers of all income groups. IKEA successfully lowers the cost of manufacturing with the essence of its DIY idea.
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See a brand or product in a movie and describe it the movie is (italian job) the movie made in 2003 Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
One of the main attractions of the movie was the car Mini Cooper that was used in the movie. The product got the concentration of all the audience regardless any particular age group. According to the film critic Stephanie Zacharek’s, it is stated as;
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Marketing Decision-Making Process Marketing Coursework
5 pages (1559 words) , Download 3 , Coursework
Free
SMART is an acronym that refers to the key characteristics of the meaningful goals that direct performance expectations in a business establishment. They are used to evaluate the effectiveness of business decisions. The acronym, SMART, is broken down into Specific, Measurable, Achievable, Realistic and Time-bound.
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Business Strategy and Performance Marketing Essay
1 pages (339 words) , Download 2 , Essay
Free
The company achieved the highest in performance of the industry performance on marketing effectiveness with 0.80 performances which is also the industry highest performance. This shows that the company employed a lot of its efforts on the marketing strategies so as to improve its market share as well as competitiveness and create market awareness among other marketing functions.
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Important Aspects of Marketing to Women Marketing Essay
2 pages (730 words) , Download 3 , Essay
Free
Since the last few decades, advertisers and marketers are looking at women customers, and segments with renewed interest. The interest is not only in selling feminine-based products, female apparel, or groceries but also in electronic items and even men's apparel. Women have emerged as the main decision-makers in buying a large number of products. 
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Services of The Coca Cola Company Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Coca Cola plans to increase the number of products through innovativeness, being a global beverage company. Kant, the CEO, expressed the company’s plans to improve on its marketing strategies to expand its future market dominance. The management plans to reduce the company’s annual cost by $ 1 billion in 2016.
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Review questions Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The company adopts global distribution systems. It has travel agents in different countries, as well as offices and branches in all its destinations. It also conducts internet selling through its
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Brand Attributes and Consumer Motivation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Brand positioning is aimed at allocating products and services in certain communicative channels in order to meet the needs of customers. Brand positioning is crucial to any organization because it is able to implement the organization’s objectives, goals, and missions. In my organization, brand positioning is done by using attributes.
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Marketing Plan for Grey Goose Company Marketing Case Study
5 pages (1340 words) , Download 2 , Case Study
Free
Positioning is the process of locating a specific product within the minds of the customers among many other rival brands in order to improve its total sale and market position. The organization of Grey Goose might try to reposition itself as a premium brand offering a range of superior and healthy malt spirits such as Grey Goose La Poire, Grey Goose L’Orange, Grey Goose Le Citron, and others.
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Analysis of the Potential African Markets Marketing Admission/Application Essay
9 pages (2745 words) , Download 2 , Admission/Application Essay
Free
The researcher acts as an international marketing manager of the luxury apparel brand Zara, who has been asked to frame a proper expansion plan in one of the African countries as the brand is present in an expansion spree. The author has selected three African countries for the purpose of analyzing their markets and coming to a conclusion regarding the prospective market for Zara.
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Marketing , advertising and sales promotion FINAL Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It involves adverts in newspapers, magazines, radios, television and billboards. Advertising makes use of emotional appeal, is brand oriented and makes use of an indirect and
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Failed Products Marketing Essay
1 pages (364 words) , Download 4 , Essay
Free
When a product fails to gain a sufficient amount of demand after its launch, and thus fails to recover its expenses, we know it's a product failure. The symptoms often include a decline in sales, more costs than expected, and the inability to survive in the market.
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Cause Related Marketing Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The conclusion from this study states that cause-related marketing is a useful way of generating more profits for a company and it also helps the cause to get more donations. It helps the companies in gaining more profits because of the “halo” effect that is because of the charity cause and so it increases the companies’ sales and improves its reputation and attracts more consumers.
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Marketing International Business - Vietnam and Hofstede Cultural Dimensions Marketing Essay
5 pages (1736 words) , Download 2 , Essay
Free
The UK-based organization must appreciate that while working with Vietnam people, well-structured systems of power with an elaborate delegation of responsibilities is critical for success in business transactions. This goes in two dimensions to show that even the Vietnamese expect such an understanding of the cultural structure within the country.
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Importance to Analyse Business Environment Marketing Coursework
7 pages (2057 words) , Download 4 , Coursework
Free
Firms take up several measures to evaluate their own business, the competitors, and the market externalities that can affect the business. Acceptance of the existence of factors outside the control of the business helps organizations to keep an open mind regarding the uncertainties that exist. Through proper strategic planning, firms are in a better position to make these uncertainties work to their advantage. 
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Service Experience Diary: Restaurant Business Marketing Assignment
8 pages (2214 words) , Download 3 , Assignment
Free
The restaurant is new in the business and serves authentic Asian cuisine along with live and traditional entertainment at the venue.The analysis is based on various theories like the SWOT analysis and the 7P’s, so as to highlight various aspects of the restaurant business. These tools help in identifying points of the business as well as areas that need the attention of the business owners.
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Marketing of Starbucks in the UK Marketing Essay
8 pages (2283 words) , Download 3 , Essay
Free
Starbucks has proved to be a successful business by achieving an impressive business expansion globally. The company has been operating in the UK market for quite a long period of time and is still looking for opportunities for business growth. Increasing consumption of coffee in the UK is a good sign not only for Starbucks but also for its competitors.
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