Nike and Adidas - Coursework Example

Nike and Adidas Compare the marketing strategies of Nike and Adidas, and explain which company had the winning strategy. Provide a rationale for your response.Nike focuses on the American market for its products sale while Adidas has its market focus in Europe. Adidas as opposed to Nike does its own production of its products which is carried out in Germany. Nike on the other hand does not do production but only designs, markets and distributes its products. There are similarities between the two companies the first being that they both rely on technology to produce innovative products.

They also outsource their products in the Asian market such as china, Korea, Taiwan and Indonesia among others. Both companies also have similar premium prices for their products even though they are competitors. Nike has winning strategy because it started outsourcing more in the Asian market and has no production costs hence increased profits (Kotler and Kevin 29).Discuss the manner in which each of the 5Ps (product, place, price, promotion and people) is related to customer relationship management.

Support your point of view with examples of such relationships. Product refers to features and benefits of the goods or services to the customer and how this can be improved or modified. The relationship is determined by the businessman. Pricing refers to seeking the best price to offer to customers. This is a mutual relationship. Place is where locality of convenience to the customer of getting the product and the customer determines the place. Promotion is awareness creation of the existence of the product through campaign and marketing to attract the customers to the product.

Promotion should target specific customers in order to form a marketing relationship with them. People refer to the staff working in the business and who interact constantly with the customers. The right employees will create good and lasting customer relationships (Kotler and Kevin 125). Work CitedKotler, Philip and Kevin Keller. Marketing Management 14th Ed. New York: Prentice Hall, 2011.