We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
  • Home
  • Subjects
  • Marketing
  • Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market

Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market - Essay Example

Free

Extract of sample
Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market

An elderly target market consists of a challenging segment for event marketers. In order to market events effectively for these markets, event marketers should carefully exploit the absolute threshold to bring about positive response from the target. This essay explores some implications the absolute threshold has on an elderly target market with a view to establish success in sales to such markets.Age stratification theory has been widely used to explain the response of the elderly to advertisements in events targeted to them (Baker, 2010). The norms and attitudes are the key factors considered in developing a marketing strategy to the elderly people. Event marketers should appreciate the uniqueness of the objective and use it to determine the least effort needed to capture their attention. For example, events that market products to elderly people should print banners with larger fonts to ensure proper visibility. The banners should not be too wordy, and if they determine to use multimedia to promote a product in the event, sound should be crisp and not loud.Modernization theory explains the social roles played by the elderly in the society with a key concern to inverse attitude towards industrialization. This theory operates on the functionality of the modern social system that seeks a welfare system for the elderly that the elderly are opposed to. Event marketers should not design products for social welfare then target the cohort of the elderly.

Check these samples - they also fit your topic

Market target paper
Indeed, I would market high priced premium quality branded products (for gifts and personal use) as well as budget watches. Indeed, I have chosen Los Angeles because it is the the most populous city in California with a population of around 4.1 million (Beacon Economics, 2010); therefore, this huge market has immense business potential.
4 pages (1000 words)Essay
Target Market
The application will enhance the whole shopping experience. IKEA remains the world’s largest furniture retailer providing customers with a range of products such as garden furniture, kitchens, chairs, desks, lighting and so on. IKEA has approximately 10,000 different products to offer.
3 pages (750 words)Assignment
Individual Target Market Paper
The company currently provides its services in the United States and Japan. The foremost intent of every firm is to improve its sales to extents that favour maximum benefits to the entire organization. The marketing of a company is determined by the consumers or the customers who utilize the company’s products.
5 pages (1250 words)Essay
Marketing, target market report
This segmentation theory is said to consider the structural differences which seek to explain how economy and society have changed the format of stratification (Form 1995). Another name used for this concept is the segmented market hypothesis. In this concept, the financial tools of different terms cannot be substituted for one another (Haugen 1989).
4 pages (1000 words)Essay
Orange juice target market
The promotion is being done through advertisements and signboards the USP of the product depicted by the advertisement are two. The two USP are that the orange juice is pulp free and the second is that it's free from preservatives. The distribution is simply done in the places where the potential customers are located, the main vendors are bakeries and cold drink shops apart from these marts and super stores are also ideal vendors.
3 pages (750 words)Essay
Target Market
The following facts support this statement: The market of CNG is growing manifold and presently some 8 M vehicles are operating on CNG worldwide .This figure is expected to reach 50M by the year
2 pages (500 words)Essay
Beyonce target market report
This concept began in the 1940s when larger industries needed to find ways to attract different consumers to products and services in a wider area and through national and
4 pages (1000 words)Essay
Target Market
Consumer behavior and preferences have a high impact on how companies indulge in their marketing, promotional and sales efforts. Consumer’s opinions of good and bad and especially the way they define and appreciate beauty can mean the
4 pages (1000 words)Essay
TARGET MARKET & COMPETITIVE ANALYSIS
The Cheesecake Factory located at 251, Macy’s building, 8th floor, Geary St, San Francisco, CA 94102 can segment the market and target multiple segments. One of the target market identified for
4 pages (1000 words)Essay
Explain why it is important for marketers to understand the concepts of market segmentation and target marketing
Many analysts, including Choi, Koh and Lee (2008), believe in concentration of the marketing energy as being essential in all the marketing strategy, and that
10 pages (2500 words)Essay

Summary

An elderly target market consists of a challenging segment for event marketers. In order to market events effectively for these markets, event marketers should carefully exploit the absolute threshold to bring about positive response from the target…
Author : lilianankunding
Download 1
Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market
Read TextPreview
Comments (0)
Click to create a comment
Let us find you another Essay on topic Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us