Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market - Essay Example

Add to wishlist

Summary

An elderly target market consists of a challenging segment for event marketers. In order to market events effectively for these markets, event marketers should carefully exploit the absolute threshold to bring about positive response from the target…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER95% of users find it useful

Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market

Read Text Preview

Subject: Marketing
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 30
Author: lilianankunding

Extract of sample "Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market"

Implications of Absolute Threshold in Event Marketing for an Elderly Target Market Introduction An elderly target market consists of a challenging segment for event marketers. In order to market events effectively for these markets, event marketers should carefully exploit the absolute threshold to bring about positive response from the target. This essay explores some implications the absolute threshold has on an elderly target market with a view to establish success in sales to such markets.

Age stratification theory has been widely used to explain the response of the elderly to advertisements in events targeted to them (Baker, 2010). The norms and attitudes are the key factors considered in developing a marketing strategy to the elderly people. Event marketers should appreciate the uniqueness of the objective and use it to determine the least effort needed to capture their attention. For example, events that market products to elderly people should print banners with larger fonts to ensure proper visibility.

The banners should not be too wordy, and if they determine to use multimedia to promote a product in the event, sound should be crisp and not loud. Modernization theory explains the social roles played by the elderly in the society with a key concern to inverse attitude towards industrialization. This theory operates on the functionality of the modern social system that seeks a welfare system for the elderly that the elderly are opposed to. Event marketers should not design products for social welfare then target the cohort of the elderly.

It would therefore be more effective to tailor an event marketing strategy while in consideration of the fact that the elderly exhibit a higher absolute threshold for events than other markets. References Baker, M. J. (2010). Marketing theory a student text (2nd ed.). Los Angeles: SAGE. Moschis, G. P. (1992). Marketing to older consumers: a handbook of information for strategy development. Westport, Conn.: Quorum Books

Cite this document

APA
MLA
CHICAGO

(“Implication of the absolute threshold for event marketers attempting Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1651888-implication-of-the-absolute-threshold-for-event-marketers-attempting-to-appeal-to-a-more-elder-target-market

(Implication of the Absolute Threshold for Event Marketers Attempting Essay)
https://studentshare.org/marketing/1651888-implication-of-the-absolute-threshold-for-event-marketers-attempting-to-appeal-to-a-more-elder-target-market.

“Implication of the Absolute Threshold for Event Marketers Attempting Essay”, n.d. https://studentshare.org/marketing/1651888-implication-of-the-absolute-threshold-for-event-marketers-attempting-to-appeal-to-a-more-elder-target-market.

Cited: 3 times

CHECK THESE SAMPLES OF Implication of the absolute threshold for event marketers attempting to appeal to a more elder target market

Target market and branding (Bayer Aspirin case)

ne and hence it is always advisable to consult the doctor before beginning the regime target market A target market refers to a group which a certain organization has decided to fashion its marketing campaign to address (J & V.... A well established target market is the initial strategy to a marketing strategy.... There are four main strategies outlined by marketers for the purpose of satisfying the target market.... Selecting a target market is extremely beneficial to any business as it enables the business organization to direct its products or services to those consumers with high potentials for the growth of sales, product interest and brand loyalty (J & V....

4 Pages (1000 words) Essay

Market Segmentation and Target Markets: Merle Norman Cosmetic Studios

The collected consumer data is put to a more direct use as the company analyzes those products that are not selling as well as expected.... nbsp;… This paper illustrates that unlike its competition, however, Merle Norman does not engage in E-commerce at all, preferring to conduct business in franchised studios; in fact, it is a serious violation of company policy for a local studio owner to the market product over the internet.... nbsp; Merle Norman Cosmetic Studios: Targeted market Merle Norman Cosmetics is a high-end producer of various products for skin care and makeup....

2 Pages (500 words) Essay

Identify Target Market

The essay "Identify target market" states that the customer database is a highly efficient tool for identifying the target market for goods and services.... The identification greatly facilitates in preparing appropriate market communication strategies to influence the target market.... hellip; The mobile companies like Nokia, Samsung, etc evaluate and analyze customer database for introducing new products in the emerging new target market....

1 Pages (250 words) Essay

The Concept of Selecting Target Market

The concept of selecting suitable target market is necessary for the organizations because without determining target market, organizations cannot apply marketing tactics that are useful for increasing the overall sales.... The target market The concept of selecting suitable target market is necessary for the organizations because without determining target market, organizations cannot apply marketing tactics that are useful for increasing the overall sales....

1 Pages (250 words) Essay

Loyalty in the Exotic Car Market

Essentially, the value and satisfaction that a given good or service represents to the consumer is based upon what that particular good or service is attempting to fulfill within the life of the consumer (Caplan, 2010).... Through such an examination it is the hope of this particular student that such a level of discussion can be useful with respect to apply the concepts of consumer and brand loyalty to the exotic car market; providing for the levels of success for firms that seek to promote brand loyalty as a means of increasing profitability and returning customer base....

8 Pages (2000 words) Assignment

Target Market for a Beverage Operation

In the paper “target market for a Beverage Operation,” the author looks at the beverage industry increasingly growing.... This target market many not have lots of money to spend but regularly need the drinks and will therefore often purchase a drink.... Location for beverage operations is also an important element of marketing considering the demographics of the target market.... The on-the-go lifestyle of the target market for instance requires that operations are located in strategic places such as supermarkets, college canteens, and central places on streets....

2 Pages (500 words) Essay

Organizations Target Markets

Another major target market for Marks & Spencer includes people who are traveling or vacationing in the area of their outlet.... The shop keepers at Marks & Spencer portray themselves as being one from the legions of customers that formulate their target market, therefore, it becomes considerably easy for customers to associate with the shop keepers which allows for trust to be established between the customers and retailers.... Offering a wide range of products, the main focus of Mark $ Spencer is on quality which is why their products are offered to the market....

6 Pages (1500 words) Assignment

International Marketing - Distance Factors and Target Markets

This paper under the title "International Marketing - Distance Factors and Target Markets" focuses on the factors that determine the activities of multinational firms when developing a target market strategy and conducting business in the international marketplace.... nbsp;… The research study is attempting to uncover whether it is cultural, geographic, economic, or administrative factors that drive forward marketing strategy in diverse multinational organizations....

10 Pages (2500 words) Assignment