Presentation over the Business Area - Research Paper Example

About 30 respondents were chosen at random in the area and were asked to fill up a structured questionnaire which was designed by the researcher.The questionnaire had about 20 questions and was a good mix of nominal, ordinal, interval and ration level measurement questions. Additionally, the questionnaire also had one open-ended question for participants to express their views freely. The close-ended questions included a few demographic questions that had multiple options to make it easy for the respondents to make their best choices.

The data obtained from such a survey were quantified and made appropriate for the use of analysis using the SPSS tool and to facilitate analysis on Microsoft Excel.The research also made use of secondary data to supplement and provide strength to the results obtained through the primary research. The data of sales for a sports shoe store and a sports equipment store in the area were obtained from the stores and also through local newspaper for the past five years. Such information was used to analyse the sales trend and thereby estimate the feasibility of establishing a store here.

The researcher also was careful to ascertain the validity and reliability of the report prepared and made sure that the errors were reduced to the minimum through appropriate measures.Once the data was obtained, the researcher used various statistical tools like Mean Median, Chi-Square tests, ANOVA, histograms and such tools for getting various results and interpretations to answer the key research questions. The results obtained were analysed and interpreted to answer the key research question of the feasibility of the sportswear store and the kind of designs that should be kept in store to cater to local demand conditions.

From the analysis, the results concluded that opening of a JD store was a feasible idea where people showed keen interest in buying sportswear and the local conditions would fetch high demand from Football and Tennis lovers and also keen interest was shown for regular workout sportswear needs. Also, the store would fetch high demand from the young population, who were mostly students and needed sportswear on a monthly or quarterly basis. The store shall have to keep a check on prices of garments as a maximum number of people was planned shoppers with limited budgets.