Reflective Journal on Guest Presentations - Report Example

Reflective journal on guest presentations al affiliation: Introduction Certainly, this is a reflection journal on various guest presentations; I witnessed. It is an interesting account of experience and new information I gathered from different speakers regarding important companies refining the business industry. At the end of the journal, is a discussion and analysis of the will and way taken by different speakers. The linear account takes a deep perspective on different levels as demonstrated by various standards. Mr Henrik Edelbring presentation As I walked into the hall, I had high expectations despite previously interacting with several business executives. My imagination and successive admiration for Photoshop products had taken me to a height of jittery. For this reason, when I heard of Mr Henrik Edelbring visit, I purposed to attend his presentation. Just I had imagined the presentation had attracted many people; the arena was already full. Contrary to my aspiration that I would get a front row seat, the early birds gave me not chance of meeting my wish. Instead, I squeezed myself into the middle row among my friends who managed to arrive early for the presentation. To my amazement, I arrived just at a time when he was about to start. Therefore, in as much as I did not manage to get a front row seat, my happiness did not dampen since I did not miss the presentation. The main theme of idea generation in advertising immensely captured my attention. Most importantly, Mr Edelbrbing’s education also castigated my doubts in life considering that he studied in the hyper island but only succeeding through great visions. The very creative personality who holds an art director position demonstrated that brands bring more that profits. He brought to my attention that connection to customers is only possible through creative advertisements. It is also worth noting the importance of social outlines and real life application for advertisement (Tymorek, 2010). The presentation turned interesting when he brought into light real-life products like Heineken. He demonstrated through the product that personification plays an important role in connecting customers to products. just as I had expected, Mr Edelbring proved that employing suitable people overcome failure by far. In this respect, I learned that hiring better people, with new methods introduces creativity. I additionally learned during the presentation that good story telling motivates people into doing unimaginable things. Furthermore, the guest presenter demonstrated how different roles in a company if well incorporated can play in favour of the management (Seifert, 2006). Nevertheless, it requires illicit communication accosted with undefeated creativity to create a big idea. The main lesson I learnt from the presentation was the ability of any institution to organise itself and maintain proper communication. All my concerns, questions and admirations were met during the presentations. I gained substantive knowledge from the guest presenter only wishing he would proceed further to give more words of inspiration. In the end, I silently walked out of the room feeling empowered to conquer the world the new knowledge. Noel Mooney presentation It was beyond my imagination; however, when I was told of Noel Mooney’s guest presentation I dropped the group discussion plans. The marketing manager at UEFA had a remarkable record. Therefore, his reputation preceded his visit attracting people like us who are interested in changing the marketing platform. Even as I hurried to the presentation arena, I informed a friend who had a lot of questions regarding UEFA’s breakthrough. I managed to get a front seat that would allow me to listen and gather the most from the fluent speaker. I must admit that learning through people who have walked similar paths is an interesting experience. This is because they present it as it is without deviating or making necessary adjustments to fit the situations. In this light, I respect Mr Mooner for his exemplary presentation that covered different aspects and materials needed for successful operation in the competitive football world (Sparrow, 2012). As I took my notes, it came to my attention that music does more that entertainment in the champions league fraternity. Mr Noel demonstrated beyond reasonable doubt that success is not a product of laziness but rather a recipe of strategy. The presentation climate was welcoming but at the same time expecting a lot. In as much as many people who came around were interested much in the sports aspect, it is imperative to note that people like me had all reasons to appear in the presentation. Therefore, I learned many new things. Accordingly, UEFA role in streamlining success and fair competition rests in the ability of different clubs to make elongated and important plans (Kurtz, 2011). The competitions marketing use a number of strategies ranging from the use of music as well as the club manifesto. Endowed with 235,000 member clubs and over 23 million players, the international league is a home to over 1 million teams. The league employs 315, 000 referees enjoying over 1800 matches annually. The much activity makes it an important venture controlling different operations. Acting as a sporting protector and facilitator, the internationally respected league makes a lot of influence across different families. It is worthwhile that the commercial promoter riding on a mission of not making football a job has turned many lives. It also came to my knowledge that the use of women makes a positive outlook to the general world landscape. Most importantly, I also learned that the league uses both long and short term strategies including the use of children sports to induce freshness. Accordingly, the marketing divisions employs tv production, sponsorship, and the right media services for success (Sharma & Borna, 2015). During my presentation, it also came to my attention that business development together with digital marketing go hand in hand. Therefore, it is imperative to align objectives to integrate different strategies. As the presentation came to an end, what I learned from the composed speaker propagated my zeal for success. Mr Vincent Perriard presentation In the competitive world of luxury goods, steering a company to success is almost becoming an impossibility without viable strategies. These are not my words but Mr Vincent Perriard during his presentation. I am one person who likes giving credit where its due so when I heard of Mr Vincent Perriard’s order of events, my dream of listening to his story of success emerged as a win. As always, I strived to obtain a front row seat as this would allow me gather most from the speaker. The CEO and partner at HYT Hydro-mechanical have facilitated an ambient positioning of the company to a greater height not only admired by competitors but also aspiring executives. As I sat and listened, I was able to make comparison to different speakers. Additionally, I also incorporated the opinion of famous authors through important books existing in books such as the Blue ocean strategy. Mr Perriard demonstrated beyond reasonable doubt that he understands his field of play. He started by describing the basic terms important for growth and success. According to his introduction, the success of strong brands gets endowed with credible, relevant, and distinctive features. He also brought into light the importance of vision is streamlining success of any product. The position taken by the market in the modern world attracts proper strategies. According to Mr Perriard, traditional marketing spirits cannot work effectively in addressing inherent ideas (Calzada, 2013). In HYT, the competition is made irrelevant to capture the new demand. The spirit lies in the ability to clarify the vision and show to the world that there is a great difference in the products offered. Mr Perriard’s presentation revealed to me that consistent operation into the competitive world requires awareness. This is something that although reigned through my trail of thoughts before came out as a new thing. New aspects like video marketing makes use of images; however, without proper awareness any product is tantamount to fail. According to the presentation, the DNA of HYT partly depends on the hardworking craftsmanship together with mechanical systems. It is also about developing a succinct adoption process conscious of the world. Nonetheless, creativity tops the list of factors responsible for success. As I sat there listening, I was intrigued by the interesting questions coming from both my peers and pioneers. As a result, I also asked a question regarding the importance of creativity, positioning and independence of HYT in operations. By the end of the presentations, I had new knowledge, concepts and most important concepts important for making important decisions. Mr Grant Bester presentation Being a person who believes much in hard work with a limited portion left for luck, it was not a coincidence when a found myself among Grant Bester audiences. Like any other day, I gained knowledge of his guest speech after which I developed interest considering his magnanimous role in the marketing industry. Unlike other speeches where I managed to gain a front seat, during Mr Bester’s presentation, it was difficult to gain the same. I, therefore, had to settle for a back seat where I could where what he was saying but had little visual appearance. The managing director at EMEA has perfected in the art of strategic marketing hence overcoming various competitors who have found it difficult to survive in the motor industry (Davis & Zutz, 2013). Undoubtedly, the guest speaker has traversed different field emerging as the winner under a high working force. In 2008, he controlled over 3000 employees managing a 1.9 billion acquisitions, which has since risen to 4.1 billion. Bester recognises the important fact that the use of talent in the marketing industry is inherent. As a result, techniques like split divisions help micro-businesses to stabilize and inspire people to greater heights. Most importantly, execution should have priority in any planning scenario (Pride & Ferrell, 2013). Bester notes that in many instances managers focus on particular aspects of the objectives. Subsequently, he observes that an extra step is vital for flexibility. It is about understanding the destination, sufficiently adapting to existing rules and ensuring objectives remain in line. Understanding why and how is inevitable in the marketing industry. For this reason, Polaris sells experience to the customers making it stand out among competitors. As the presentation went on, it came to my knowledge that I did not know much as I had thought. For instance, he brought to my attention that influencing human behaviour takes different perspectives. According to him, it involves manipulating or inspiring to get the desired results (Woodall, 2004). The interesting bit of the presentation prevailed when Mr Bester revealed that developing a business empire depends on the ability to understand the reason for motivation. It is also about proper research on the products to produce not only classic but also customised products. Towards the supposition of his speech, it was apparent that building an excitement about the product promotes awareness. Therefore, I walked out of the meeting feeling more empowered to reach out and give more solutions. Discussion and analysis Mr Henrik Edelbring presentation The reflective journal is a one of a kind demonstrating the ability to follow and reflect on the speaker’s presentation. There is an elevated look at the business world and incorporation of other ideas. The account has a diversified view fulfilling showing a well-thought scenario. It, therefore, is a descriptive and well thought journal revealing practical events. Noel Mooney presentation The apparent inclusion of business strategies gives a clear description of events. Undoubtedly, it also asks the big question exploring all avenues of the presentation. Most the importantly, the critical reflections recognises significant events that occur in the learning process. Mr Vincent Perriard presentation Has a collation between the career choice and the topic of presentation. The succinct description focus and shows evidence of learning. It is beyond reasonable doubt that the reflection gives a clear account of events. The more effective and critical reflection provides a clear basis of understanding of the topic under presentation. Mr Grant Bester The descriptive reflection is self-critical and reveals values as well as beliefs. It has a consideration of alternative point of views recognising business techniques and concluding remarks. It is beyond reasonable doubt that the reflection gives a clear account of events. Conclusion The direction taken by the journal reflections looks through facts, operations and the general information not only provided by the speakers but also others in the public domain. It also takes into recognition research from other sources. References Sharma, D., & Borna, S. (2015). Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference: Coral Gables, FL, May 23-26, 2007. Cham, [Switzerland] : Springer, Calzada, E. (2013). Show me the money!: How to make money from sports marketing. London : Bloomsbury, Dahlén, M., & Lange, F. (2008). Marketing communications. Hoboken, N.J: Wiley. Davis, J. A., & Zutz, H. J. (2013). Sports Marketing: Creating Long Term Value. Cheltenham: Edward Elgar Publishing. Kurtz, D. L. (2011). Contemporary marketing. Australia: South-Western Cengage Learning. Pride, W. M., & Ferrell, O. C. (2013). Foundations of marketing. Australia: South-Western, Cengage Learning. Seifert, S (2006). Group decision and negotiation (GDN) 2006: International conference, Karlsruhe, Germany, June 25-28, 2006 ; proceedings. Karlsruhe: Univ.-Verl. Karlsruhe. Sparrow P. (2012). 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