A group to produce a strategic marketing plan for your new product - Assignment Example

8 Marketing Programmes The concept of product marketing remains best structured along the of the procedures undertaken by the involved team towards the control of the market. The intensity of this step remains captured along the perception of the impact that stands to be reaped from the success of such initiatives in the future of the involved firm. The role of products and services remains hinged at the promotion of the revenue capacity of a firm. A consideration of a soft drink firm calls for the consideration of the market structure in terms of consumer preferences, and the regional regulations.

The United Kingdom (UK) soft drink market remains among the most exploited avenues of the entire economy. This is best described along both the international and local dimensions. The prospect of a novel product, such as Canki, making a successful penetration into such a market calls for the involvement of critical marketing programs. ProductThe critical challenges faced by novel players in this market range from the shaping of the product to the eventual delivery. The product must satisfy the customers order in terms of preference and taste.

Research is called for in respect to life cycle of the product due to various challenges that may arise as the product is sold. Canki’s sale can be increased through the focus of increment in product’s line depth and increasing the number of product lines. Marketer should put the focus on branding the product in an attractive design. The product desired to be packaged in a manner that relates with the target market population. This would be achieved by wrapping the product in fashionable cans that attracts the youths who are the elemental market aim.

The youthful population remains the ideal market that may catapult a novel player into the UK market (Steen, 2007). Coca cola, which is deemed as Canki’s main rival, has based its target market on the wider UK population. Success of the Canki will involve the identification of a singular age set of clients to be the main focus. The designing of the products desires to illustrate a sense of connection with the preferences and tastes of this population. Acceptability of the product, by the targeted market population, remains critical to the eventual success of the firm (Baines, Criss and Kelly, 2011).

PlaceThe concept of place as a pillar of marketing involves the fathom of both the market and the production dimensions. The product must be provided in places where the targeted clients can reach out to it easily. The marketer must have a clear research on how the targeted customers shop their product. This helps in determining the convenient place to locate the product. Specific strategies like selective distribution and intensive distribution must be considered to ensure the target is achieved.

The firm stands to benefit from understanding the geographical distribution of their clients. This assists in the planning of the efficient models upon which to reach the population, as well as in the structuring of the centres of production. Fathoming the details of the place of operation implies that the firm is in touch with the prospective clients. In respect to the targeted group in UK, distribution of Canki in singular areas like universities and technical institutions would promote the product sales.

Decisions such as the use of location marketing, as well as the deployment of salespersons reflect on the findings attributed to this knowledge (Baines, Criss and Kelly, 2011).ReferenceBaines, P., Criss, F. & Kelly, P. (2011) Marketing London, Oxford PressSteen, D. (2007). Carbonated Soft Drinks. Oxford: John Wiley & Sons.