Brand management report - Essay Example

Comments (0) Cite this document
Summary
From the mental map done by the sun and satellite analysis it is very clear that when the brand of apple comes to the mind it associates different factors. Apple is very innovative as it is focusing on innovation. People feel passion and excitement when they are using Apple…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Brand management report
Read TextPreview

Extract of sample "Brand management report"

Download file to see previous pages Target customers are the high-end customers of the society thrive for lifestyle trendy products like Apple. Innovative and technological attributes of the Apple products are reinforcing the brand. The personality of the brand Apple is very different from other competitor brands. It is unique in nature. Trust worthiness of Apple products are very important benefit for the brand as can be seen in appendix. Innovative technologies provide intellectual development for consumers. Brand mantra of Apple is described on the basis of three factors those are 1) Brand Function, 2) Descriptive Modifier and 3) Emotional Modifier. Brand function of apple describes it as an example of innovation. Descriptive modifier for the brand Apple is technology. Emotional modifier is the passion for Apple products. Customer feels very passionate about possessing Apple products (Michael, 2005, pp. 145-152).
On the base of the above analysis the brand identity of Apple is unique in nature. Apple products are generally costlier than its competitors. Still people feel passionate about buying this product because people get excitement and emotional attachment with the brand. The brand identity of Apple is unquestionable and unique in nature. Apple uses a different strategy of Blue Ocean that makes it different from other brand. The brand focuses on emotional aspects of the customers. It is very much related with life style kind of product. People feel that Apple is a very reliable brand. Customers fells lots of trust worthiness out of Apple. Customers feel very excited for the particular brand. Customers are so emotionally attached with the brand that they feel Apple as an important part of their life. Continuous innovation in technology is making this brand more and more superior in nature. Customers are always expecting something new from the brand and the brand always coming up with some new innovations. Technological ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Brand management report Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Brand management report Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/marketing/1646902-brand-management-report
(Brand Management Report Essay Example | Topics and Well Written Essays - 3000 Words)
Brand Management Report Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/marketing/1646902-brand-management-report.
“Brand Management Report Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1646902-brand-management-report.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Brand management report

Brand Management

...? Chrysler Brand Management Chrysler Brand Management Introduction Brand management is the process of compelling a towards a product offering, through differentiating the product from other similar ones. The practice of brand management is psychological in nature, and is based on the idea of fitting a product in the life of a person, for whom it is designed. The most challenging part of this branding progression is to fulfill the promises, which are made with customers through advertisement and marketing. However, the technique of under-promising is an ideal one in these circumstances, which focuses on delivering more value in terms of price, quality and ease of use, than the customer expects. Through, successfully implementation... of this...
6 Pages(1500 words)Assignment

Brand Management

...?Report: Brand Management: Evaluating Nokia as a Brand Table of Contents Introduction………………………………………………………………………………………3 Brand Management……………………………………………………………………………...3 Introduction to Nokia……………………………………………………………………………5 History…………………………………………………………………………………….5 Current Scenario…………………………………………………………………………6 Nokia as a Brand…………………………………………………………………………………6 Development of Nokia as a Leading Brand…………………………………………….7 Brand Image……………………………………………………………………………...9 Brand Positioning………………………………………………………………………10 Brand Value…………………………………………………………………………….11 Current...
11 Pages(2750 words)Term Paper

Brand management

...?Brand Management Project s [IDs Number Prof Every generation of gamers sees “console wars” wage in Europe, Japan and America. Beginning with the Atari competing against numerous imitators and knockoffs, moving to the NES and the Master System, the Sega Genesis and the Super Nintendo, and then onto tripartite wars such as the Playstation/Nintendo 64/Saturn era and the Gamecube/Dreamcast/Playstation 2 era (which saw Sega disappear and Microsoft enter with the XBox), there have been numerous brand conflicts between software and entertainment giants (PBS, 2009). The present console conflict is between Nintendo's Wii, Sony's Playstation 3 and Microsoft's XBox 360. As it is now nearing the end...
12 Pages(3000 words)Essay

Contemporary Brand Management report on (Rolex the luxury watches brand)

...? Rolex Luxury Watches Contemporary Brand Management Report Contents Introduction 2 Section The Brand 3 1 Historical Background of Rolex 3 2 Major Competitors 4 1.3 Target Market 5 Section 2. Brand Positioning 6 2. 1 Brand Positioning Statement for Rolex 6 2.2 Comparative Brand Positioning with a Major Competitor 6 Section 3. Brand Analysis 8 3.1 Brand Image 8 3.2 Brand Identity 9 3.3 Brand Awareness 10 3.4 Brand Pyramid 11 Section 4. Special Interest: Advertising 12 Section 5. Brand Management...
12 Pages(3000 words)Essay

Strategic Brand Management REPORT on Dove in the UK

...for marketing research programs. This report seeks to expound the concept of strategic brand management with special reference to the personal nurturing brand “Dove” and the “Real Beauty Campaign” (Keller 2007). Corporate entity Dove is owned by a conglomerate company known as Unilever – one of the world’s largest corporations dealing with FMCG. Unilever was set up in the 1920s as an outcome of a merger deal between a British soap manufacturer and A Dutch margarine business. Today Unilever has matured into a multibillion business with a worldwide return of €40.5 billion in the year 2008. Unilever supplies brands which are sold to over 170 countries...
10 Pages(2500 words)Essay

Brand Management

...? Brand Management Contents Contents Introduction 3 Back ground of the brand 4 Brand Elements 4 Usage based brand equity (CBBE) Model 79 Brand Strategy 9 Marketing Communications Integration 16 Sustaining the brand 20 Conclusions 21 Recommendations 22 References 23 Introduction The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn. The farmers used to put some burn identification marks on the livestock to distinguish the possession. This still happens to the main objective of branding or brand building in...
10 Pages(2500 words)Coursework

Project Management

6 Pages(1500 words)Research Paper

CONTEMPORARY BRAND MANAGEMENT REPORT

...differentiation and stay close to the consumers and develop their loyalty, while effectively competing against competitors. Most of the successful brands have clear positioning and differentiation advantages. Companies can also position their brands as the best in the category, or the upscale choice. This way they can cross the national boundaries easily (ICFAI Center for Management Research (ICMR), 2005). High-end premium brands overcome the national or cultural barriers by fulfilling the desire of self-expression inherent in most cultures. This type of positioning helps companies sell their products n international markets. Louis Vuitton has a clear distinction...
12 Pages(3000 words)Case Study

Black like i thought i was/ No name woman/ mixed messenger

2 Pages(500 words)Essay

Brand management

...BRAND MANAGEMENT, MERCEDES College Brand Management, Mercedes Brand Identity Mercedes-Benz is a decades old company that specializes in automobile manufacturing. The company utilizes the motto “Best or Nothing” to describe their cool automobile brands that have attracted many customers across the world. This brand is used for luxury automobiles, buses, coaches and trucks, being the centre of their manufacturing. The brand target market is middle income earners and the upper class in the society due its relative high cost as compared to its competitors such as Toyota. The middle and upper economic class...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Brand management report for FREE!

Contact Us