We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Global strategic management : Nike - Case Study Example

Comments (0) Cite this document
Summary
Global Strategic Management Case: Nike Date Global Strategic Management Case: Nike Question 1 Company Analysis The analysis of this company has been done in this paper in pursuit of three views; industry based view, resource based view and institutional based views, which will be analyzed using Porter’s industry based view, RBV and PEST…
Download full paperFile format: .doc, available for editing
Polish This Essay98.8% of users find it useful
Global strategic management case: Nike
Read TextPreview

Extract of sample
"Global strategic management : Nike"

Download file to see previous pages With regard to the threat given by new products, Nike has made sure that they do their marketing with celebrities and prominent personalities that the information about Nike remains for a long time without fading away (Hill, Charles and Jones 2012). A perfect example is the case of Michael Jordan who was associated with Nike long time ago but after retirement sale of Nike because of him is still strongly experienced. As to the bargaining power of the customers, Nike has ensured that they make quality products compared to those of the competitors and this has made the customers to overlook the prices of the commodity. Resource Based View Considering this view, Nike Company has used it potential in this case to cut themselves a niche in the market by opening numerous retail store outlets around the world, with US alone having over 23,000 outlets. Through this strategy, the company has been able to expand its market base than most of its competitors, and this has enabled them to reach out more customers explaining their robust profit. Political, Economic, Social and Technological Analysis With regard to this view, Nike has explored various ways of exploring this option to curve themselves an advantage. In the social aspect, they have used the prominent personalities in the world to market their products, which has really worked well for them in terms of making indelible impact to the esteem customers, and this has contributed immensely to their profit margin (Katsioloudes, Marios, and Hadjidakis 2007). Question 2 Significance of Analysis In business there is endless competition within and outside the business, in this regard businesses need to know their strengths and weaknesses within a period so that they can adjust appropriately to the unsuspected dynamics presented by the business environment. These analyses enable the business or a company to identify areas that needs to be emphasized and that needs to be discarded owing to their obsolete nature. An example is in the porter five forces analysis, within this analysis; a business is able to get first-hand information regarding the kind of competition that the market presents (Katsioloudes, Marios, and Hadjidakis 2007). In this case, they will be able to device strategies of dealing with the situation to maintain their rightful position in the market. Through the analysis also, the business can know the kind of new products that has entered in to the market competition as well as the political and economic factors that might be detrimental to their forecast. In this case, the company will be operating from the position of knowledge in dealing with issues that threatens their projections (Keller, 2006). Business analysis in this context proves to be an important factor for businesses to SWOT themselves so that they can have a holistic approach to myriad challenges that they face in terms of maintaining a market share for themselves and positively being into the business. Question 3 How Have Nike Built Capabilities Over Time? In business building the kind of capability that Nike has demonstrated over a period of time is not simple. A business has to have forecast based on a workable plan of action in the strategies that are not explored by the main competitors. Nike seized this opportunity and curved themselves a niche by using ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Global strategic management case: Nike Case Study”, n.d.)
Global strategic management case: Nike Case Study. Retrieved from https://studentshare.org/management/1472630-global-strategic-management-case-nike
(Global Strategic Management Case: Nike Case Study)
Global Strategic Management Case: Nike Case Study. https://studentshare.org/management/1472630-global-strategic-management-case-nike.
“Global Strategic Management Case: Nike Case Study”, n.d. https://studentshare.org/management/1472630-global-strategic-management-case-nike.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Global Strategic Management
Globalization contains three vital levels such as global, multinational, and international strategies.
10 Pages(2500 words)Essay
Nike Ethics Case
“Nike's wealth, its detractors claimed, was built upon the backs of the world's poor” (Case). Nike only supplies the products and has been using the manufacturing units in China, Vietnam, Indonesia, etc. In those units or “sweatshops” (as they were called negatively), the working conditions were hazardous and the employees were forced to work for long hours, without appropriate wages.
6 Pages(1500 words)Case Study
Strategic Management Case
Home Depot has goal to have large share of the market by providing customers with the best service, widest production selection, and lowest prices. Also, Aikenhead’s Home Improvement Warehouse Inc. was planning to build stores in Vancouver. Edmonton has ten stores in Toronto area.
5 Pages(1250 words)Case Study
Case study analysis Nike sweatshops and business ehtics
It operates most of its units around the world as a franchise where it focuses on the sales is and designing of athlete’s shoes, apparels and other sports materials. Nike has one major common slogan that is quite visible among the sportsmen and women as it acts as a motivating phrase by shouting loudly, ‘just do it’ to the sportspeople.
14 Pages(3500 words)Case Study
Nike case study
This is because what these factories are trading comprises Nike’s products besides being the main entity benefiting immensely from this mode of distribution channels. In addition, products manufactured as well as distributed by these companies subcontracted to Nike also are products of the mainstream.
4 Pages(1000 words)Case Study
Case study of Strategic Management - New Balance
Regardless, New Balance only maintains between eight and 12 percent of the entire global market, which is insufficient for their growth requirements. There are several opportunities available for New Balance to shift its position as a follower in the sales market and emerge a leader.
7 Pages(1750 words)Case Study
Strategic Management Case Study
At present, the Imperial Tobacco Company is producing a large variety of cigarettes with the help of its technological innovation, which helped the company to retain their lead position in the market. "A consistent benchmarking system across the factories and are looking to develop this further, extending productivity and efficiency measures to the supply chain, logistics and distribution activities." (Imperial Tobacco).
3 Pages(750 words)Case Study
Strategic Management-Case study Nike
A proper analysis should be made which should take into concern the other factors lying beyond the competitive arena as well as the competitors. It has been believed that apart from the competitors there are
2 Pages(500 words)Research Paper
Management Case Study
tarted off in Oregon, Beaverton which serves as its headquarter, it has grown into one of the world’s leading multinationals, with a chapter of it being in the UK. Again, apart from the company’s robust personnel base, Nike Inc. in 2012 was valued at 10.7 billion US
7 Pages(1750 words)Case Study
Business Ethics case-Nike Sweatshops
As the economy of such countries developed, workers were considered to become more productive and as a consequence wages rose to a significant extent. As a result, workers were considered to move to
8 Pages(2000 words)Case Study
Let us find you another Case Study on topic Global strategic management case: Nike for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us