StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

British Airways strategic management - Case Study Example

Comments (1) Cite this document
Summary
Sadler, P. and Craig, J.C. (2003,p9) states the strategy is highly complex concept and includes various notions like purpose or mission, policies, objectives or goals of the company, SWOT analysis, planning, scheduling, implementation, sustainable competitive advantage which is supported through the definition of David R.F (2006, p5) stating strategic management as an art and science of formulating, implementing and evaluating cross functional decisions enabling the organization to achieve its objectives…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
British Airways strategic management
Read TextPreview

Extract of sample "British Airways strategic management"

Download file to see previous pages and Stahl, M.J. (1997, p. 2) that managers of organizations need to anticipate and adapt to change by keeping in touch with the external environment of the organization. The present chapter is focused on British Airways which is one of the world's favourite airlines as it carries more international passengers to more destinations than any other air carriers (Haberberg, A and Rieple, A, 2008:458). Since its establishment in the year 1919, the British Airways has come a long way to be one of the reputed airlines in the world and continuously returning profits at the end of financial years, which most of its competitors are unable to do so. The secret for the success of British airways is attributed to its strategic management decisions (Cole, G.A., 2003:191) and hence the present research is undertaken to study the process of planning, development and implementation of management strategies in order to know the actual success factors like management, human resource, finance, marketing and communication.
The British Airways' forerunner company Aircraft Transport and Travel Limited (AT&T) launched the world's first daily international scheduled air service between London and Paris, way back on 25th August, 1919 (www.britishairways.com). Presently it is the world's largest international airline and has global flight network through USAir, Qantas, and TAT European Airlines serving 95 million passengers a year using 441 airports in 86 countries and more than 1000 planes. (www.fundinguniverse.com) British Airways Ltd came into existence with the merger of many smaller airlines to form Imperial Airlines which was later nationalized into the present original form. (www.bizcovering.com) Cole A.G. (2003, p.192) states that the company has been able to achieve considerable rate of success all these years just because of its effective strategic management decisions including maintaining a sustained marketing campaign, focusing on the requirements and preferences of business customers which resulted into development of brands like Concorde, First Class, etc; focusing on the needs of private passengers and tourists, marketing the excellent reputation of the company's safety and engineering aspect, providing effective customer service through the use of information technology, promoting an extensive programme of staff training ensuring the efficiency, productivity and awareness of the employees. The company adopted a strategy of alliance and mergers which was advantageous to provide service to more ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“British Airways strategic management Case Study”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1533756-british-airways-strategic-management
(British Airways Strategic Management Case Study)
https://studentshare.org/miscellaneous/1533756-british-airways-strategic-management.
“British Airways Strategic Management Case Study”, n.d. https://studentshare.org/miscellaneous/1533756-british-airways-strategic-management.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
mo
monique53 added comment 10 months ago
Student rated this paper as
This paper saved me today. I liked the style. It was very useful for my miscellaneous course.

CHECK THESE SAMPLES OF British Airways strategic management

Risk management in British Airways

... management practices are scrutinized on continuous basis.( Goh, 2011). British Airways (BA) has a separate Corporate Risk Management Group in place which not only oversees the organization wide risk management practices of the firm but is also involved in managing internal control systems of the company. The Corporate Risk Group is overseen by a management board and senior key executives to ensure that the involvement of the key senior managers remains so that required improvements could be achieved and the process is managed strategically. The existing risk management practices of BA involve not only the identification of the key risks and their drivers but also their mitigation and management. The overall process is monitored...
12 Pages(3000 words)Essay

British Airways

... Cargo being one of the world’s leading cargo carrier airlines. British Airways has faced recent economic problems with the September 11th attacks especially hurting BA and other airlines, as well. Despite this, British Airways is now profitable again terms with an improved outlook for the future. With the de-commissioning of the Concorde aircraft on 24th October 2003, British Airways had to re-strategize. This was informed by the fact that the Concorde had been their flagship carrier for over twenty-five years. This has seen BA taking part in alliances and partnerships with other airlines. In the year 2008, 40 million passengers used British Airways to travel (Robbins, 2009). With its new set of 237 aircraft, it seems that the company...
3 Pages(750 words)Essay

British Airways

Therefore one of the most important element of the marketing is the communication or promotion; along with the other elements such as product, price and place. Communication is a unique tool used by marketers in attempt persuades to target audience to act in a desired manner. The study looks to focus on the marketing and communications strategy of a British Airways. Over the course of the study marketing and strategic concepts such as the 4 P’s of marketing, SWOT analysis, Integrated Marketing Communication has been used. An overview of the marketing mix of the company has been provided. However, the study looks to focus on advertisement, and public relations strategy of the company. Also the social media marketing strategy of th...
6 Pages(1500 words)Assignment

British Airways Operation Management

... producers are more likely to combine offering for products and services. In broad-spectrum, Operations Management endeavors to enhance the substance of value-infused ventures in a particular process. Essentially, the value-infusing resourceful ventures ought to be combined with market prospect for the best possible business performance. Traveling is in the contemporary world a major element or part of an institute's management. Based on this, major airlines constitute a vital importance in the achievements of enterprises or institutions around the globe. Enterprises are capable of widening their markets by journeying to various regions by means of airlines. The significance of airlines informs this essays' appraisal of British Airways...
7 Pages(1750 words)Case Study

Strategic Management at British Airways

...Strategic Management at British Airways - Planning, Development and Implementation: Review of Literature Introduction In the present competitive world, each business in each industry is planning, developing and implementing strategies. Karger (1991, p.6) states the creating and establishing strategies through planning is very complex process as it involves huge data and valuable insights from the data. Further it is been found necessary that corporations address the issue of cultural diversity, communication, and training barriers as they manage more diverse workforce (Haines, 2000:p.4). Strategic planning is an involved, intricate and complex process (David, 2006:p18) tailored to the type of organization, can be much simpler and effective...
10 Pages(2500 words)Case Study

British Airways

... in the air travel industry and by forging new strategic alliances with other players in related sectors. After the grim of the 9-11 tragedy has been forgotten, it is forecasted that demand for air travel will rise. In effect, British Airways can forge partnerships with other business organisations like hotels and land transportation to be able to extend maximum customer satisfaction. Threats Kotler states that the global arena is becoming a hypercompetitive which is characterised by more intense rivalry among players (Marketing Management 2004). This is true in the air travel industry. Other low-cost carriers are putting much pressure on British Airways to revamp its strategies. As with other international air...
14 Pages(3500 words)Essay

Strategic management, British Airways

... technologies for a company which maintains such a large fleet of planes would be very costly and the benefit may not outweigh the costs of this for many years. However, companies like Ryanair which seem to maintain a very strong cash balance and financial portfolio can adopt these new services and manage to still incorporate these into the low cost model which is currently giving competitors success. This is a major strategic roadblock for British Airways which requires cost-cutting in the right areas, again not in marketing, to allow the business to expand its service options by adopting new in-flight technologies currently on the market. Finally, British Airways is currently seeking to replace some of its older fleet with new, greener...
12 Pages(3000 words)Essay

British Airways

...British Airways Introduction British Airways is part of the International Airlines Group (IAG). Its headquarters is in Waterside, Harmondsworth in the UK. It operates primarily in Europe and USA. London is the company’s principle location for its businesses with a significant presence in London city, Gatwick and Heathrow airports. It is one of the leaders in the category of premium international airlines. As of December 31, 2013, British Airways had employed 38,592 people. The company has a very strong brand image that gives it a significant competitive edge helping it grow in the domestic and international markets. The company has won several awards for best in customer service, the best airline, just to name a few (British Airways Plc...
2 Pages(500 words)Assignment

British Airways

... management faced difficulties in checking their wayward ways. The slothful, confrontationist and inefficient attitude of staff-members took its toll and image of British Airways took severe beating at the international level. So strong was the anti-BA sentiment in public that a 1980 survey by International Airline Passengers Association put BA at the top of the list of airlines that had to be avoided at any cost (Blyton and Turbull, 1988 cited by Grugulis and Wilkinson). British Airways was privatised in 1987 and enlisted on the London stock exchange. Immediately after privatisation the share of BA in UK market jumped from 60 percent to 75 percent. In fact it was a series of management decisions beginning in early 1980s that changed...
11 Pages(2750 words)Coursework

Implementing Schedule of Time Management

..., and estimating expected costs of the Email System Upgrade of my organization, during this all we have to mange and sustain the Quality and its application to project management processes. In this memo I will present and analyze the impact of qualitative strategic factors on project management decisions and then I will try to recognize, build, and express the philosophy for Quality management organizations. I have presented the overall review of the whole project that we have to do, by this we have a better overview of the things that we have to manage and control by implementing the philosophy of Quality management organizations, so that our work and development should be according to qualitative strategic factors. Overview of overall...
6 Pages(1500 words)Coursework

Change Management

... of these, management must go out of their way to deal with organizational resistance to change because even the most carefully laid out or well intentioned changes can still meet resistance. Subsequently, an organisation’s ability to gain benefits from their change efforts is largely affected by their ability to create environments that encourage support and acceptance from other members of the organization. (Coetsee, 2003) Definition and application of resistance to change Some authors assert that resistance to change my be defined as behaviour that human beings depict when they are attempting to protect themselves from the effects of change; these effects may be real or they may be imagined depending on the situation under consideration...
10 Pages(2500 words)Coursework

Introduction to Change Management

Management often follows a “change management process” to change the existing process or activity.
Change management is a systematic approach for dealing with change that takes place in the organization as well as at the individual level. Such change management comprises of three aspects: adapting change, controlling it and finally affecting it. These three aspects of change management were well explained in three stages of change model given by Lewin (1952) and the three stages are “unfreezing”, “change” & “refreezing” (Orlikowski & Hofman, 1997). Another model for change was introduced by Prosci after conducting a research on more than 1000 companies from 59 countries....
7 Pages(1750 words)Case Study

Issues Connected to Human Resources Management

Notably, management professionals would agree, HRM system is an integration of various management practices with ‘people’ at its prime focus (Jackson, Schuler & Werner, 2008); and, the common factor between business organisations and educational institutions is ‘people,’ although their goals differ. This could be one main reason for attempting to implement HRM in educational institutions, although it is customized to organisational benefit.

Halachmi’s (2002a) extensive analysis on performance measurement clearly indicates the need for performance measurement in order to achieve the goals; and, it, in turn, establishes targets aligned to organisational goals and expectations; makes evalu...
8 Pages(2000 words)Assignment

Risk Management in the Airline Industry

With revenues in excess of ₤9 billion and a fleet of 245 aircraft as of March 2009, Heathrow-based BA’s risk management strategies provide an excellent example.
b) easyJet Plc, a Low-Cost Carrier, flying to more than 100 destinations in Europe, UK, and Northern Africa, and clocking over 50 million seats, with revenues of ₤2.4 billion in 2007-08 [2]. Covering over 380 routes with a fleet of 165 aircraft as of September 2008, Luton-based easyJet’s risk management strategies provide another excellent example with a different set of policies.

The airline industry, internationally, is characterized by its exposure to substantial operational and financial risks. Financial risks result in uncertainly in key pa...
6 Pages(1500 words)Case Study

People, Organisations and Management

Organizations and their management styles have evolved to a great extent in the service and manufacturing industry over the last century, and so have been the concepts of management and its functions. These evolutions can be traced to significant developments brought about by the industrial revolution, scientific management principles such as Taylorism and Fordism, transition of feudalistic to capitalistic approach and others in different sectors of manufacturing industries. However, the beginning of the industrial revolution was characterized by a rigid hierarchical bureaucratic way of organizing business enterprises, a style prevalent even today but only in military service organizations. Nevertheless, the manufacturing and busi...
8 Pages(2000 words)Assignment

Comparing Management and Leadership

Once a manager decides on something, his subordinates are required to follow whatever he tells them or else he would have to use the power and authority vested in him to reprimand those who go against his directives. Managers are not their own bosses and as such, they are motivated by the salaries which they are paid for their services. This also makes them subordinates who follow orders from their bosses and who hold them accountable for the progress or failure of the business. Management is a process that focuses on ensuring that there is stability in the organization as well as proper utilization of resources in order to create a harmonious environment for maximizing profits while also minimizing risks, which is the overall sen...
6 Pages(1500 words)Literature review

Nutrition and Lifestyle Management

Vitamins and minerals are micronutrients that are only required in small quantities but are indispensable in maintaining a strong and healthy body. Most individuals should be capable of obtaining all the nutrients they require by consuming a healthy, diverse diet, even though there are a few exemptions. For instance, females thinking about getting pregnant are advised to consume a folic acid supplement to prevent the abnormalities within the child. (What are nutrients? n.d.).

In this study, my case history is presented. I am 41 years of age and trying very hard to lose weight. There are no known diseases in my family that I know of and the only thing that I suffer from is severe constipation. Constipation may be a conti...
11 Pages(2750 words)Case Study

Management Model at British Airways

...British Airways After the recruitment and apportionment is over, it is the duty of the organization and its leader to provide the employees an optimal working environment. In that environment only, employees will optimize productivity and profit for the organization. This favourable state of recruiting apt employees, providing optimal working environment, leadership role, increasing productivity and profits can be actualized and continued, till the achievement of the set goals. However, when the organization does not perform up to expected levels and in other cases wanted to expand or diversify its operations, the management method has to be changed. This is where the concept of change management comes into the picture. That is, change...
13 Pages(3250 words)Research Paper

Logistics System Management

The logistics system is designed in such a manner as the combination of various facilities in the transportation at home, and the operations involved in the warehouse and the distribution channels for the manufacturing are the same. The supply chain is a collection of various complicated systems of logistics where they have a collection of raw materials and goods that are useful for the manufacturing of the final product and to the final distributors. “For example, in make-to-assembly (MTA) systems components and semi-finished products are manufactured in a push-based manner while the final assembly stage is pull-based. Hence, the work-in-process inventory at the end of the first stage is used to assemble the finished produc...
15 Pages(3750 words)Coursework

Project Management of Beijing Capital International Airport T3 Terminal

Some stakeholders can be both driving (positive) and restraining (negative) forces, it depends on how the project will meet their interests. These forces are marked by a dotted line. If changes happen, and the project won’t meet the interests of some of these stakeholders, a vector of the corresponding force will be changed onto the opposite and the force will move onto the opposite part of the diagram.

Each half of the diagram (left and right) is divided into three parts – Low, Medium and High. It defines the size of a force vector and indicates the importance (power) of a given force. Short forces have a low level of power.

Civil Aviation Administration of China (CAAC) – undoubtedly advanc...
7 Pages(1750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic British Airways strategic management for FREE!

Contact Us