We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

British Airways - Essay Example

Comments (1) Cite this document
Summary
British Airways Table of Contents Table of Contents 2 Introduction 3 Strategy Options for British Airways 3 Porter’s Generic Strategies 4 Ansoff Matrix 5 Evaluation of Strategic Options 6 Resource Based View of British Airways 7 Risk Assessment of Strategies 8 Recommendations 9 Conclusion 10 10 References 11 Introduction British Airways is regarded as one of the largest aviation organisations across the world…
Download full paperFile format: .doc, available for editing
Polish This Essay92.1% of users find it useful
British Airways Essay
Read TextPreview

Extract of sample
"British Airways"

Download file to see previous pages Presently, aviation organisations worldwide are striving to become one of the top preferences for customers for air travel. In the age of fluctuating oil costs, increased competition and economic turmoil, aviation companies like British Airways require to make appropriate strategic choices so that it can maintain its position in the industry (Taliadoros, 2006). The report will analyse the strategy options for British Airways by using methods such as Ansoff Matrix and Porter’s Generic Strategies in order to recognise the major strategic elements of the company. Furthermore, the report will analyse those strategies considering the resources and risks for implementation and making suitable recommendations for British Airways. Strategy Options for British Airways Presently, aviation customers search for those airlines which provide quality service, on-time arrival and departure and reasonable rate all together. Thus, aviation organisations do not have any other alternative but to defy the traditional business strategies and develop new strategies (Dostaler & Flouris, n.d.). Several tools help to analyse the strategic choices available for British Airways in order to stay competitive in the market. ...
Among the three strategic alternatives, British Airways has implemented differentiation strategy in terms of quality. British Airways provides quality services to the customers for generating a valuable traveling experience. It provides healthy food options, quick track change network, superior sleeper facilities and in-flight shower system among others. These differentiating services help British Airways to develop a unique brand image for the company (Office Application Development, 2010). Ansoff Matrix Ansoff matrix is a popular marketing management tool which helps to recognise potential alternative strategies British Airways can consider. British Airways needs to refine the ideas by identifying appropriate methods for accomplishing the strategic options. Growth can be accomplished by internal improvement or else it can be achieved by acquisition and progression of market/services (Bowhill, 2008). The following table will illustrate the Ansoff Matrix and different strategic options: Products Present New Market Present Market Penetration Product Development New Market Development Diversification The major strategic elements of British Airways for differentiating the services are: Improving interactions with employees and developing them towards high performance Provide outstanding travelling experience to the customers Increase financial performance Maintain superiority in business operations Maintain good relationship with suppliers, communities and other elements of aviation industry (British Airways, 2010) According to the Ansoff matrix, British Airways has the following strategic options which are: Market ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“British Airways Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
British Airways Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/management/1445324-british-airways
(British Airways Essay Example | Topics and Well Written Essays - 1500 Words)
British Airways Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/management/1445324-british-airways.
“British Airways Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/management/1445324-british-airways.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ol
olsonmelvin added comment 5 days ago
Student rated this paper as
The topic of "British Airways Essay" is quite often seen among the tasks in high school. Still, this paper opens a new perspective of seeing the problem. I’ll use the idea for my own text.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
British Airways
Essay on British Airways Name: Institution: ESSAY ON BRITISH AIRWAYS “British Airways and its predecessor companies have been at the very forefront of air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004).
3 Pages(750 words)Essay
British Airways
Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources.
5 Pages(1250 words)Essay
British Airways
Marketing is the process of planning and executing the concept of marketing mix to create exchange of goods/ services/ideas that satisfy consumer demand and achieve organizational objectives. A company may have a great product, but the product may taste success in the market, if it is not marketed properly.
6 Pages(1500 words)Assignment
British Airways
Usually, the main purpose of why an organization exists is to make profit for the shareholders. However, this is not all, organizations are obliged to take care of the people that sustain it in different aspects ion order to have a corporate social responsibility.
4 Pages(1000 words)Essay
British Airways
The company's primary goal of maximizing shareholder wealth is unattained evidenced by its decreasing return on common equity ratio. British Airway's resources are largely financed by riskier financing debt. The company enjoys higher liquidity enhancing the ability of the air carrier to pay off its immediate obligation by its current assets.
14 Pages(3500 words)Essay
British Airways Essay
It is both attributed to their leaders for their foresight and to employees for playing a major part on the implementation side. 1. In the 1980s, British Airways was prompted to make some reactive changes basically to survive given the drastic shifts in both external and internal environment.
2 Pages(500 words)Essay
Business operations of American airlines and British airways
While both American Airlines and British Airways have a history and a present to boast off, their future in contemporary aviation market shall be dependent on some well known attributes of quality, dependability, cost-effectiveness and reach.
11 Pages(2750 words)Essay
Analysis of British Airways
With my motivation to excel in my career, I am hoping to gain a position in British Airways. The rationale for choosing this business organization is obvious. By joining a team which remains undisputed its industry, I will undoubtedly be able to efficiently utilize the knowledge and skills I've acquired from my various disciplines.
4 Pages(1000 words)Essay
British Airways
However, this report has the limitation of reliance on not so recent data as retrieved from the British Airways official website. Founded in 1974, British Airways Plc, commonly
5 Pages(1250 words)Essay
Sustainability Accounting: A Critique Of British Airways
The essay will also evaluate the various options and procedures for the conduct of environmental reporting throughout the world. The research will focus on the case of British Airways and their reporting systems and their reporting tradition. This will guide and provide a basis for the evaluation and analysis of their most recent environmental report.
12 Pages(3000 words)Essay
Let us find you another Essay on topic British Airways Essay for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us