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British Airways - Essay Example

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British Airways Table of Contents Table of Contents 2 Introduction 3 Strategy Options for British Airways 3 Porter’s Generic Strategies 4 Ansoff Matrix 5 Evaluation of Strategic Options 6 Resource Based View of British Airways 7 Risk Assessment of Strategies 8 Recommendations 9 Conclusion 10 10 References 11 Introduction British Airways is regarded as one of the largest aviation organisations across the world…
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British Airways Essay
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"British Airways"

Download file to see previous pages Presently, aviation organisations worldwide are striving to become one of the top preferences for customers for air travel. In the age of fluctuating oil costs, increased competition and economic turmoil, aviation companies like British Airways require to make appropriate strategic choices so that it can maintain its position in the industry (Taliadoros, 2006). The report will analyse the strategy options for British Airways by using methods such as Ansoff Matrix and Porter’s Generic Strategies in order to recognise the major strategic elements of the company. Furthermore, the report will analyse those strategies considering the resources and risks for implementation and making suitable recommendations for British Airways. Strategy Options for British Airways Presently, aviation customers search for those airlines which provide quality service, on-time arrival and departure and reasonable rate all together. Thus, aviation organisations do not have any other alternative but to defy the traditional business strategies and develop new strategies (Dostaler & Flouris, n.d.). Several tools help to analyse the strategic choices available for British Airways in order to stay competitive in the market. ...
Among the three strategic alternatives, British Airways has implemented differentiation strategy in terms of quality. British Airways provides quality services to the customers for generating a valuable traveling experience. It provides healthy food options, quick track change network, superior sleeper facilities and in-flight shower system among others. These differentiating services help British Airways to develop a unique brand image for the company (Office Application Development, 2010). Ansoff Matrix Ansoff matrix is a popular marketing management tool which helps to recognise potential alternative strategies British Airways can consider. British Airways needs to refine the ideas by identifying appropriate methods for accomplishing the strategic options. Growth can be accomplished by internal improvement or else it can be achieved by acquisition and progression of market/services (Bowhill, 2008). The following table will illustrate the Ansoff Matrix and different strategic options: Products Present New Market Present Market Penetration Product Development New Market Development Diversification The major strategic elements of British Airways for differentiating the services are: Improving interactions with employees and developing them towards high performance Provide outstanding travelling experience to the customers Increase financial performance Maintain superiority in business operations Maintain good relationship with suppliers, communities and other elements of aviation industry (British Airways, 2010) According to the Ansoff matrix, British Airways has the following strategic options which are: Market ...Download file to see next pagesRead More
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The topic of "British Airways Essay" is quite often seen among the tasks in high school. Still, this paper opens a new perspective of seeing the problem. I’ll use the idea for my own text.
British Airways
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