Business Management- The British Airways Amidst Crisis - Essay Example

For the Airline Industry the catastrophe of the crisis is of a greater magnitude. This is because of the fact that the costs of the airline runs in millions and so equally if profited it would be in millions and if they faces loss that too would be in millions (Haig, 2005). Also another factor is that it is a very big business and a lot is associated with it, there are a number of multi criteria of crisis that could generate at any time and if one looks to analyze one factor is very glaring that today such a combination of problems has erupted world over and that it has gripped the Airline Industry for the worst.

How the industries survive the crisis is dependent on the criteria’s that are important to them and the way that analyze the situations and plan ways in which to act. It is the correct measurement of their problems, then analysis with resultant actions that leads to the organizations success. The objective is to analyze the different crisis that the British Airways faces and how it deals and provides plans for the implementation to solve their problems. To study how well their strategies fail and how much they gain or lose by it (Hatch, 2008).

British Airways is one of the major airlines of the aviation industry. Today an increase in the oil prices is a major factor, which is pushing the airline industries into the crisis. There are other problems tagging along this major confronting issue. These problems are the overall economic redundancy that is happening world over and because of which there are less bookings taking place and to top it the fear that has been settled in the hearts of people after the September 11 attacks also is causing a slow response towards flying (Croué, 2002).

Not just this but British Airlines also has to come up with the problem of seasonal change, meaning that in winters less people are inclined to fly and the bookings are slow. So for negating all these problems British Airways