StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Strategies Taken by British Airways in Crisis Situations - Essay Example

Cite this document
Summary
The paper "The Strategies Taken by British Airways in Crisis Situations" compares the impact of the credit crunch with the downturn experienced by the fuel crises in 1973 and 9/11 when passenger numbers dropped dramatically, can British Airways recover. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
The Strategies Taken by British Airways in Crisis Situations
Read Text Preview

Extract of sample "The Strategies Taken by British Airways in Crisis Situations"

Download file to see previous pages

A brief review of the business performance of British Airways is also intended. This will provide an insight into the robustness of the management techniques of the company. To this effect, the growth in revenue over the last few years will be considered.

The paper is structured with a brief profile of the company as an introduction which is followed by descriptions of each of the crises mentioned above. The individual discussions are followed by an analysis that simultaneously considers the effects of the entire crisis taken together. In the end, a suggestion as to what can probably be the best way for British Airways to overcome this crisis and regain its original grandeur is provided.

British Airways is the United Kingdom’s largest international airline which connects more than five hundred airports across the world. It is one of the premium airlines in the world and truly, Britain’s own pride.

The birth of British Airways dates back to the last days of World War I. On 25th August 1919, Aircraft Transport and Travel Limited scheduled the first international flight between London and Paris. The journey started from Hounslow Heath (near to the current Heathrow International Airport) with only one passenger aboard. He was accompanied by cargo that constituted mainly of newspapers and cream. This encouraged two more business groups to start their own air services; Instone started flying to Paris and Handley Page started operating in Brussels. However, there were considerable hurdles in front of these new companies in the form of high fares, low passenger count, and poor technical prowess. The high subsidies enjoyed by rival French and Dutch airlines from their respective government added up the problems. These factors induced the new entrants from Britain to shut down their operations.

In 1924, the UK boasted of four airline companies in the form of Instone, Handley Page, The Daimler Airway, and the British Marine Air Navigation Company. The year 1925 saw the merger of these airlines to form Imperial Airways Limited.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Compare the impact of the credit crunch with the downturn experience Essay”, n.d.)
Compare the impact of the credit crunch with the downturn experience Essay. Retrieved from https://studentshare.org/miscellaneous/1553357-compare-the-impact-of-the-credit-crunch-with-the-downturn-experience-by-the-fuel-crises-in-1973-and-911-when-passenger-numbers-dropped-dramatically-can-british-airways-recover-and-if-so-how-or-what-would-the-airline-look-like
(Compare the Impact of the Credit Crunch With the Downturn Experience Essay)
Compare the Impact of the Credit Crunch With the Downturn Experience Essay. https://studentshare.org/miscellaneous/1553357-compare-the-impact-of-the-credit-crunch-with-the-downturn-experience-by-the-fuel-crises-in-1973-and-911-when-passenger-numbers-dropped-dramatically-can-british-airways-recover-and-if-so-how-or-what-would-the-airline-look-like.
“Compare the Impact of the Credit Crunch With the Downturn Experience Essay”, n.d. https://studentshare.org/miscellaneous/1553357-compare-the-impact-of-the-credit-crunch-with-the-downturn-experience-by-the-fuel-crises-in-1973-and-911-when-passenger-numbers-dropped-dramatically-can-british-airways-recover-and-if-so-how-or-what-would-the-airline-look-like.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Strategies Taken by British Airways in Crisis Situations

Strategic Management of British Airways

The focus of this paper "Strategic Management of british airways" is on british airways Plc as one of the largest airlines in the UK which caters to more than 330 destinations (Hoovers, 2011).... Adding to the scheduled services british airways deals with the operation of both international and domestic carriage of freight and mail services in more than 130 countries worldwide.... In 2009, the company has earned a revenue amount of £8,992 million (british airways-b, 2009)....
11 Pages (2750 words) Essay

Strategic Management - Need for Strategic Change for British Airways

british airways in order to maintain its competitiveness in the existing contemporary global business environment requires identifying the need for strategic change.... The study "Strategic Management - Need for Strategic Change for british airways" will look to evaluate the need for strategic change for british airways and the method by which the organization should look to realign with respect to its external environment.... In order to make their cost base more efficient and to provide unparallel customer service, they need to constantly evaluate the present scenario and look for any possible opportunity (british airways, 2010)....
11 Pages (2750 words) Research Paper

Crises Communication, Its Concept - Vodafone and Exxon Mobil

The study would be reflecting the significance of crises communication techniques in terms of handling crises situations within the organizations.... The crises management plans should be efficient enough to address the communication issues linked with the crises or disastrous situations.... Thus, the organizations should be ready with communication plans for handling such situations by communicating with the internal and external stakeholders in an accurate and prompt manner....
6 Pages (1500 words) Essay

Personal Development & British Airways

The objective of this report is to analyze the different crisis situations that come across in the face of British Airways.... The paper 'Personal Development & british airways' deals with british airways.... It is the crisis management of british airways that he has researched for and described in his report.... The report also deals with how british airways plans to improve their position in such a situation and what and how they implement rules in order to solve the problems....
4 Pages (1000 words) Assignment

Business Management- The British Airways Amidst Crisis

t is this that the british airways is trying to do to measure up to its For the Airline Industry the catastrophe of the crisis is of a greater magnitude.... he objective is to analyze the different crisis that the british airways faces and how it deals and provides plans for the implementation to solve their problems.... So for negating all these problems british airways... ow the industries survive the crisis is dependent on the criteria's that are important to them and the way that analyze the situations and plan ways in which to act....
20 Pages (5000 words) Essay

Business Policy - British Airways

The paper "Business Policy - british airways" undertakes an external analysis of the environment as well as the analysis of the internal capability of the organization.... The business cycle of british airways includes several parameters.... ('An analysis of british airways Marketing Environment', 2008) Thus the rise in the fuel prices last year and recent economic turmoil has affected the airlines industry in huge way as the passengers are avoiding more expensive air travels....
28 Pages (7000 words) Case Study

The British Airways Amidst Crisis

This paper "The british airways Amidst Crisis" aims to discuss crisis management in general how it affects the operation of the business.... The paper will particularly analyze british airways as well as the airline industry and how the global crisis affects it in past years.... Since the unfortunate attack of the World Trade Center in New York City, the airline industry was bombarded with successive crisis strikes, like SARS, the Iraq war and the ongoing global financial downturn....
18 Pages (4500 words) Research Paper

The Role of Leadership in Solving Crises

Crisis management refers to actions that are undertaken by an organization to meet the unexpected and critical situations, the negative effects of which may severely impact on an organization.... A crisis is often taken to be synonymous with accident, hazard, emergency, or some similar event, although it is something quite different.... crisis management is defined as a set of procedures for handling, containing, and resolving an emergency in a series of planned, coordinated steps (Business Dictionary....
36 Pages (9000 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us