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British Airways - Coursework Example

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The author of the following paper "British Airways" explains that British Airways is the largest air carrier of UK and third-largest of Europe. Reportedly, the operations of British Airways are chiefly centered on the two London airports, Gatwick and Heathrow…
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Download file to see previous pages The staff members of the two organizations did not accept the merger and British Airlines management faced difficulties in checking their wayward ways. The slothful, confrontationist and inefficient attitude of staff-members took its toll and image of British Airways took a severe beating at the international level. So strong was the anti-BA sentiment in public that a 1980 survey by International Airline Passengers Association put BA at the top of the list of airlines that had to be avoided at any cost (Blyton and Turbull, 1988 cited by Grugulis and Wilkinson). British Airways was privatized in 1987 and enlisted on the London stock exchange. Immediately after privatization the share of BA in the UK market jumped from 60 percent to 75 percent.
In fact, it was a series of management decisions beginning in the early 1980s that changed the complexion of BA. Today BA a member of the ‘oneworld alliance’ BA offers a network of 700 and reaches 300 global destinations. Comair Pty Ltd, Loganair Ltd, Sun-Air are British Airways franchises. In the fiscal ending March 31, 08, the company achieved 10% operating margin raising the sales 3.1 percent to 8.75 billion pounds. BA carried 33.1 million passengers in the same period. A major portion of BA profits comes from premium seats on north-Atlantic routes.
The situation had staged a complete turnaround by 1996 (Wilkinson and Grugulis, 2001). It was not only the most profit-making airline but also a preferred workplace (Financial Times 18th March 2000 cited by Grugulis and Wilkinson.) and the most admired airline for travel. ( Financial Times 18th March 2000 cited by Grugulis and Wilkinson).
Lord King was appointed the Chairman of British Airways in 1981. His brief was to restructure and resuscitate the ailing airline. Colin Marshall was appointed the CEO in 1983. Marshall without formal management education brought with him years of managerial experience in International business having worked in various capacities. ...Download file to see next pagesRead More
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