The following paper represents a detailed analysis of British Airways airline. The analysis includes Demand and Supply Factors, company Market Structure, requirements to compete in the market, economic Growth and other business aspects.
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Oligopoly is the characteristic of the airline market structure. The market provides the evidence of few competitors. Each of the operating companies in the industry has pricing power and can set the prices according to its wish. Each company has the potential to affect the market but is also affected by other companies. There are some barriers to entry into the industry mainly because of the high set up costs involved. Vertical integration is limited in the airline industry as the choice of the entrant faces legal restrictions. Foreign ownership of most domestic airlines is limited mainly because of the regulation of the government. Cabotage restrictions prevent the airline in a certain country to carry passengers further the entry point of another country.The company can make intensive usage of revenue management. Some of its steps might be using seats that are convertible so that the flights are filled with passengers who are profitable. Signing up alliances between carriers can be the alternate way to sustain in the market. Investments can be attracted to upgrade the efficiency of the fuel. Investments in new or modern aircrafts that are fuel efficient will lead to lower consumption of fuel. The revenue streams can be diverted into many other sectors including shift towards air cargo services. The loss making routes should be identified and closed. The frequency of flights can also be reduced in certain identified routes which will have its effects on the average fixed costs.
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The project analyses whether and how British Airways evaluates the performance of its employees. Based on this analysis suitable recommendations are provided with regards to the current employment relationship strategies in the organization. This is done to ensure they are strategically beneficial for the organization and are cost effective too.
, that BA focuses on cost minimization and maximizing the potentials of a fewer and leaner management team that would enable them to channel the funds, previously allotted for compensation and benefits of managers, to other strategic areas such as intensifying efforts for exemplary corporate service.
Literature Review 08 4. Research Methodology 09 4.1. Specific Research Questions 11 4.2. Qualitative vs. Quantitative Research Design 12 4.3. Information Collection 13 4.4. Qualitative Research Tool 14 5. Data Analysis 17 6. Recommendations 19 7. Conclusion 22 8.
Established in 1971, British Airways has become one of the leading organizations within Britain to offer airline services across the region. British Airways has put in place a proper framework for identifying, assessing and managing the risk at the organization wide level.
Essay on British Airways Name: Institution: ESSAY ON BRITISH AIRWAYS “British Airways and its predecessor companies have been at the very forefront of air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004).
Marketing is the process of planning and executing the concept of marketing mix to create exchange of goods/ services/ideas that satisfy consumer demand and achieve organizational objectives. A company may have a great product, but the product may taste success in the market, if it is not marketed properly.
Usually, the main purpose of why an organization exists is to make profit for the shareholders. However, this is not all, organizations are obliged to take care of the people that sustain it in different aspects ion order to have a corporate social responsibility.
The company's primary goal of maximizing shareholder wealth is unattained evidenced by its decreasing return on common equity ratio. British Airway's resources are largely financed by riskier financing debt. The company enjoys higher liquidity enhancing the ability of the air carrier to pay off its immediate obligation by its current assets.
The essay will also evaluate the various options and procedures for the conduct of environmental reporting throughout the world. The research will focus on the case of British Airways and their reporting systems and their reporting tradition. This will guide and provide a basis for the evaluation and analysis of their most recent environmental report.
12 Pages(3000 words)Essay
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