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The report concludes with a comment on the effectiveness of the present strategy and its implications for the future competitiveness of the company.
Versace operates in the high-end fashion industry which is a large but well-guarded industry as far as statistical data is concerned. The luxury goods industry comprises a range of diverse products including fashion, cosmetics, fragrances, jewelry and handbags.
According to a report by Statista (2014), the size of the global luxury goods industry was €212 billion in 2013. The United States is the single largest market for luxury goods and accounts for almost half the volume of sales in the industry. Among the industry players, the most dominant player is the LVMH Group which had sales of around €29.15 billion in 2013 (Statista, 2014). A report by Deloitte (2014) states that the global luxury goods industry is experiencing a comeback after the financial crisis as demand in traditional markets is restored and emerging markets continue to grow.
The high-end fashion apparel and accessories sectors offer products that satisfy the aspirational needs of consumers. The main target consumers are the upper-middle and upper class consumers who possess a developed sense of luxury. These consumers are highly brand conscious and are willing to spend large amounts to communicate their high status through the consumption and display of luxury goods. The consumers are well-connected to information channels and are constantly searching for the latest luxury fashion trends to adopt. They are motivated by exclusivity and sensual marketing campaigns for their brands.
The products in this industry include fashion apparel, jewelry, shoes, bags, watches, perfumes, and so on. Versace operates in all these product categories including fashion, eyewear, fragrances, watches, and home accessories but its primary focus has always been on apparel (Versace, 2014).
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Ford is one of the most renowned automobile giant in the automobile industry. Since its inception, Ford has proved to be one of the most technologically advance and competent automobile manufacturing companies in the market. It holds second position in the U.S automobile sector, having a good market reputation and millions of satisfied customers.
It is through marketing that the goals of the organization are achieved. In an organization, there are two types of stakeholders, playing a crucial role in attaining the goals of the organization. The stakeholders comprise of 1) internal stakeholders and 2) eternal stakeholders.
In your Co-operative Education Report you will critically reflect on, analyse and evaluate your development throughout your Co-operative Education Placement and work on and complete a discipline research topic of your choice. Reflective writing provides an opportunity for you to gain further insights from your Co-operative Education Placement.
Brand House Services Company Executive Summary Being the last assignment of the cooperative education, this study is obvious to be inferential in nature. The main thrust and emphasis will be on two different subjects. The first section will discuss or will be to critically reflect upon the workplace experience and along with that discussion about the other learning goals will also be highlighted.
The paper also entails three years’ financial forecast for the proposed business. A. BUSINESS DESCRIPTION XYZ Event Planners will provide complete services for wedding, anniversaries and other special events. The proposed business will have an office located at downtown Houston, Texas.
This paper talks about the fashion of French Connection United Kingdom. It is really quite surprising how a well-established company like FCUK have fallen victim to the evolving market trend of the 21st century and therefore caused them loses in terms of sales and profits this year. We will review the cause of FCUK’s current financial crisis.
For this critical situation I would like to advice the company Executive Officer of Samsung that they should following marketing environments analysis to enhance their planning and implementing their marketing strategies. Here, I am
The company has evolved from a start-up manufacturing 35mm film cameras to the current fast growing camera company. Since 2004, GoPro has doubled revenue and has successfully transitioned from its early reliance on film digital recording to continuous expansion of offerings
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