Segmentation and Consumer and business buying behavior - Coursework Example

Work: Question One: The segmentation variables under consideration are childrenunder the age of 16 years. The product that I wish to market and sale online is a video game. This video game software contains a variety of games that are attractive to children, and that are easy for these children to play. For instance, the major game is a sports car race, whereby a suspected criminal is trying to run away from the police officers. This segmentation variable is appropriate, because it is children who are attracted to video games, and it playing these games is part and parcel of their developmental stages (Aaker, 33).

Furthermore, these children have an access to computers and the internet, and on this basis, they can download these games from the site of the company. Some schools also have a curriculum that aim at teaching students some computer programs, and this includes computer games. These schools are also a target, mainly because the games under consideration can also be used to teach students on how to operate computer software. Question Two:One of the consumer products that was specifically targeted to me is Nokia Lumia.

This phone is developed through the android technology, and contains social networking sites such as twitter and face book. On this basis, this phone had the capability of satisfying my needs, mainly because I use phones to access the social network sites and the internet. The segmentation strategy used in marketing this product is behavioral. This is because Nokia realized that most people love surfing the internet using mobile phones, hence coming up with a phone that contains social media and with the capability of surfing the internet (Aaker, 16).

Another consumer product that was tailored for my need is a designer watch, manufactured by RGM. This watch was designed in a manner that it reflected the current popular fashion, as it was golden in nature, and very attractive to look at. The segmentation strategy used to market this product is the psycho-demographic segmentation. This segmentation process focuses on culture while developing the marketing strategy.Works Cited:Aaker, David A.. Marketing research. 11th ed. Hoboken, NJ: John Wiley & Sons, 2013. Print.