Nobody downloaded yet

Consumer Behavior of Panasonic Company - Research Paper Example

Comments (0) Cite this document
Summary
This research paper, Consumer Behavior of Panasonic Company, highlights that Panasonic Company is a Japanese company that constitutes a larger part of Matsushita Group tracing its roots all the way from 1918 and started by Konosuke Matsushita…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Consumer Behavior of Panasonic Company
Read TextPreview

Extract of sample "Consumer Behavior of Panasonic Company"

Download file to see previous pages According to the company, the global market for the product is on a growth as the product’s features continue to win market acceptance. For instance, this product is seen to, “provide a compact, reliable, and easy-to-use medium to store high volumes of visual, audio and other data for digital music players and cameras, personal digital assistants (PDAs), video cameras, cellular phones, and other digital consumer electronics products”.
According to the report ‘Worldwide Flash Card Market History and Forecast Trends, 2001-2007’ prepared by Joseph Unsworth in 2003, the author predicted that SD memory cards would become dominant in markets of many countries. Global market reports indicate that dominance and acceptance of SD memory card were gaining momentum and becoming the leading flash card market. According to the author, the acceptance of the product was on rising due to the product’s abilities in terms of size, performance, and security. By the year 2007, a Global market for SD memory cards was estimated to be around 56.6 %. The United Kingdom market is one in which SD memory card is gaining wide acceptance but full acceptance is yet to be realized as products from other companies continue to be favored by most Britons. Their understanding of consumer behavior within the UK market is necessary for SD memory card to receive wide acceptance.
Consumers demonstrate their varied preferences for products and this is seen to be constituted by perception. Consumers may prefer to buy from a particular supermarket, to buy a particular brand, or just show preferences for shopping in particular areas. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Consumer Behavior of Panasonic Company Research Paper, n.d.)
Consumer Behavior of Panasonic Company Research Paper. Retrieved from https://studentshare.org/family-consumer-science/1747376-consumer-behaviour
(Consumer Behavior of Panasonic Company Research Paper)
Consumer Behavior of Panasonic Company Research Paper. https://studentshare.org/family-consumer-science/1747376-consumer-behaviour.
“Consumer Behavior of Panasonic Company Research Paper”, n.d. https://studentshare.org/family-consumer-science/1747376-consumer-behaviour.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Behavior of Panasonic Company

Consumer behavior

...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The consumption habits have also moved on but...
3 Pages(750 words)Case Study

Consumer behavior

...? 19th June Consumer behavior: Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot. Despite this, it is an indisputable fact that the original culture of UAE has not totally vanished considering the reality that UAE is the land of a broad range of cultures and races. This paper is primarily based on discussing the fact that the native people of UAE have relentlessly tried to maintain their Islamic culture even in...
3 Pages(750 words)Essay

Consumer behavior

...? (Assignment) Consumer Behavior Introduction The term ‘culture’ refers to the shared notions, practicing ideas, norms, rituals, and traditions among the members of a society. Myths and stories are the live indicators of a culture. Hence, modern marketing tactics give great emphasis on reflecting cultural norms. Evidently, many of the consumption activities in the modern society, including grooming, holiday observances, and gift giving are greatly associated with rituals. Many of the modern marketers are reality engineers who explore the persisting tastes and preferences that reflect the underlying cultural conditions. Ranges of factors such as people, organizations, products, services, and ideas can...
3 Pages(750 words)Essay

Consumer behavior

..., marketers encourage consumers that if they use the company’s product or service everything will be solved or fixed. A perfect example of this is a Viagra advert where the ad shows a couple dissatisfied with their relationship. After a while, the ad shows the difference that could be if the man took Viagra. This is a great advert demonstrating the need of recognition for the target consumers (Sara and Neslin 2011, 72-86). In this case, the advert manipulate consumers that it is not right to have a boring a relationship, and goes on to convince them that Viagra can fix erectile dysfunction. This ad helps consumers imagine having a desired relationship. To...
3 Pages(750 words)Essay

Panasonic

...at goals such as saving energy and resources, planting trees, conducting cleanup activities and providing eco-based promotion and education.” It is one of the basic management principles of Panasonic’s to care for and synchronize with the ecosystem; and, that is why, Panasonic products can be termed as green products, since they help save energy while maintaining the vitality of the environment. Panasonic products are energy efficient, and are manufactured in sites under environment friendly conditions, like reduction of emission of CO2 and other toxic gases. Eco-friendly behavior of Panasonic has made it popular among people all over the globe....
9 Pages(2250 words)Essay

Consumer Behavior

..., and this has an effect on the entire culture, as well. The film companies cultivates values and attitudes that are already there in contemporary culture The media then propagates and maintains these values amongst members of these cultures. Mostly, these attitudes and beliefs are the ones that are present in the films that the companies will later release (Shrum 62). For example, the media may advertise a film using aspects of violence and sex, which the society is already familiar with, which ensures that the consumers will take to films that cover these two themes. Works Cited East, Robert. Wright, Malcolm. & Vanhuele, Marc. Consumer Behaviour: Applications in...
4 Pages(1000 words)Research Paper

Consumer Behavior

...Consumer Behavior Question Self-concept and symbolic consumption are crucial components in understanding the consumers of fashion and in fulfilling their needs. Discuss and critically evaluate this statement. Answer: The world of fashion is changing at a rapid speed. The consumers are always on the crossroads of choosing attires over one another since there is a lot to look out for. They cannot be certain as to whether the chosen piece of cloth or fashion accessory would be of any use, say six months down the lane. This means that the changing trends require some sort of shining armor and this is only obtainable through the fashion conscious eye of the...
8 Pages(2000 words)Essay

Consumer Behavior

...as it allows focus to marketing plans. The family life cycle division helps a company define exactly who their products are catering to. This helps in utilizing the other concepts of consumer behavior and then developing targeted marketing initiatives around them. Furthermore, this helps in identifying any niche areas where the consumer need is not being satisfied and can result in a new product. Extended problem solving For purchase decisions regarding everyday items, such as the purchase of cereal or detergent, the information required by a person is set and the criteria is also defined; the customer knows against which benchmarks he needs to compare possible choices...
4 Pages(1000 words)Essay

(consumer behavior)

... Consumer Behaviour: An Annotated Bibliography Aroean, L. “Friend or Foe: In Enjoying Playfulness, Do Innovative Consumers Tend to Switch Brands?” Journal of Consumer Behaviour 11.1 (2012): 67 – 80. Wiley Online Library. Web. 29 October 2012. This article focuses on a common phenomenon in the modern business era referred to as playful consumption, based on the fact that consumers have become more playful. The researcher aims at empirically examining the relationship that exists between innovativeness and brand switching and playful consumption. Questionnaires with appropriate scales were used to randomly collect data from people in different areas in an undisclosed city in the UK... . After testing for validity and reliability, the collected...
4 Pages(1000 words)Essay

Consumer behavior

... Explain how two of these characteristics affected your purchase decision.  The Mini cooper is not just an ordinary run out of the mill car but rather a car that has long tradition and is considered as the cultural icon of Her Majesty’s England. Thus, it has a cultural appeal evident with its use in several cultural presentations such as movies (James Bond movies particularly showed the Mini Cooper) and TV shows especially if the setting is in England. It also projects status because a Mini Cooper may be small but it does not come cheap at an average price tag of $25,000 to $30,000 in addition that the Queen herself were sometimes seen in fashion magazines riding a Mini Cooper. Mini Cooper is not only about culture and social... Explain how ...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Consumer Behavior of Panasonic Company for FREE!

Contact Us