Techniques for Building Relationships with Customers - Essay Example

Competition in business environments is intense nowadays. Therefore, businesses have to differentiate themselves from the rest of other businesses in order to be competent and survive severe competition from its competitors.  The first technique in ensuring the creation of a long-lasting customer relation is by providing customer support. Marketing personnel are equipped to provide business entities with a type of customer support which creates customer relationships. This can be achieved through the use of social media podiums such as Facebook and Twitter.

Marketers can also provide information, news, insight, advice, and even technical aid to customers (Peppers & Rogers, 2011). Those actions establish a long-lasting customer relationship as it makes customers feel needed and valued by the business. The second technique that can be applied is through communicating effectively and openly. Communication is vital in any business relations. There is a huge range of means to keep in good contact with your customers. They vary from emails to social media or even phone calls.

One should make themselves available to clients so that they can always get back to them for any assistance and also reply politely and promptly to any enquiries. This ensures the smooth development of the business and helps sort out any issues as soon as they occur (Burke, 2007). Lastly, a business should listen to its customers. The more the business listens to its customers and demonstrates that it truly values their opinions, the stronger there will be a relationship between the customers and the business.

This will ensure that clients support the business and its mission. The business should consistently communicate that it values the customers' feedback and appreciates their contribution (Peppers & Rogers, 2011).