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Marketing Essays

Result for Subject Marketing:
19702 essays
Sustainable Consumption Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The concept of global marketing is described in details through the proper explanation of various topics such as globalization, the role of World Trade Organisation (WTO) in international trade, the effect of culture on consumer behavior and the difference in the way multinationals in the developed and emerging economies operate.  
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Activating Content through Social Media Advertising, Curation, Microblogging, Pinning, and Posting Marketing Essay
4 pages (1070 words) , Download 2 , Essay
Free
As a real estate agent, the target audience is newlyweds, cohabiting couples (gay, straight unmarried couples), couples expecting (upgrade their current living conditions), job transients (relocating for a new job within the United States). Such customers often visit a site only once and if not impressed by the content, they visit other content areas.
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Amazon Marketing Communication Marketing Essay
13 pages (3250 words) , Download 5 , Essay
Free
This research will begin with the statement that in the present market, the manner in which an organization communicates with its customers is essential for competitive advantage. Marketing communication is also an important factor, which helps an organization to survive in the market. Marketing communication comprises of two main players traditionally, the customer and the producer.
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IKEA and Portakabin Marketing Assignment
12 pages (3320 words) , Download 2 , Assignment
Free
Marketing is generally involved with a range of processes that are seen to primarily be concerned with attempting to establish exactly what it is that customers require and then proceeding to provide it to them. The entire process of marketing involves a set of four key principles which are commonly referred to as the 4Ps of marketing, these key principles are place, product, price, and promotion.
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The Royal Opera House Muscat Marketing Essay
14 pages (3946 words) , Download 7 , Essay
Free
The first recommendation is effective communication of the offerings and benefits of the Royal Opera House, with the objective of attracting local and foreign customers to visit Oman and nearby places such as Saudi Arabia. The second recommendation is to minimise the operational costs through effective budget segregation.
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Marketing plan D: Pricing and Distribution Strategy Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Weakness: weak R & D management, high debt turnover, weak target marketing, possibility of prolonged or repeated usage can cause vomiting and diarrhea in dogs, high debt burden, challenging large population to convince. Product: high quality product with no side
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Porter's Five Forces Model for Luxury Goods Industry Marketing Assignment
3 pages (942 words) , Download 241 , Assignment
Free
The luxury goods industry is characterized by high pressures in regard to all categories included in Porter’s model, competition is quite high, a fact that needs to be taken into consideration by the firms that are interested in entering the specific industry (Hill and Jones 2012). The paper shows Porter’s model, as applied in the luxury products industry.
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Buyer Behaviour: Analysis of the Ritz Hotel Marketing Assignment
6 pages (1891 words) , Download 2 , Assignment
Free
Their casino is quite unique, especially due to the fact that they always charge an entry fee and also have very high minimum bets. In this industry customer preference is very important, thus making consumer motivation, perceptions, learning, and attitude formation very important to the Ritz Hotel in London.
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Marketing and PromotionBuilding the image and the brand Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This is a logo for Art Gallery of NSW. As from the logo, the organisation is museum. However, it is not easy to tell what it specifically deals in. In addition, it informs us about the location of the group that is in New South
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Fake Brands Marketing Case Study
2 pages (587 words) , Download 3 , Case Study
Free
These copycat manufacturers do not undergo the same rigorous testing that legitimate manufacturers follow to ensure that all items produced are safe for human use. Not only do these knockoffs have poor craftsmanship, but they also do not comply with safety standards and therefore are possibly lethal!
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Vision, Mission, and Values of Pace University Marketing Case Study
5 pages (1379 words) , Download 2 , Case Study
Free
In a broader perspective, the organization’s mission is to provide graduate and undergraduate education to a large number of students while also offering foundation courses in liberal learning. This basically helps the management in increasing opportunities for students. The fundamental objective is to develop thinking individuals who can actually work innovatively while being successful leaders.
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The Best Airline in the United Kingdom and Europe Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
An analysis of the industry relative to the environment using PESTLE tool is critical in decision making on marketing, legal and political issues. The emergence of terrorist threats to airline companies since the 9/11 incident has significantly affected the political environment of the airline sector.
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The Characteristics of a Sovereign State Marketing Assignment
2 pages (584 words) , Download 2 , Assignment
Free
A sovereign state performs its affairs without interference or hindrance. The Modus operandi of cybersquatters refers to the behavior required for a successful crime commissioning. It refers to what the criminal has to do to succeed. It involves elements such as successful crime setup, protection of identity and operative escape.
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The Effect of Social Media on the Lives of People Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
It lays special emphasis on the approach that is being followed and how the information has been attained. Other than this, special ethical consideration has been given to conduct the study keeping in mind how limited the scope is. A qualitative research simply looks to analyze and evaluate the information attained through qualitative aspects.
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Corporate Social Responsibility in Promoting Brand Equity Marketing Research Proposal
13 pages (3577 words) , Download 3 , Research Proposal
Free
Brand development for the product that a business operates is an essential part of the development to grow the market base. However, with the consequential establishments within the society regarding businesses, the understanding of the environment and incorporating activities related to the society in developing the brand equity for the various brands becomes an issue of significance.
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The Retail Industry Marketing Research Proposal
13 pages (3709 words) , Download 4 , Research Proposal
Free
The need for the establishment and implementation of corporate social responsibilities came through the various challenges within the environment such as global warming, energy usage, and waste disposal from products. All these issues have a concurrent relation to the retail industry the industries participate directly and indirectly in the development of these problems that face society.
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Key Issues in Marketing Marketing Essay
2 pages (781 words) , Download 2 , Essay
Free
According to the article, "Specific HFSS food items may less likely to be promoted during child-specific programming but fast food outlet promotion appears to be on the increase as does product placement within the programs themselves" (Halford and Boyland, 2013: 184). HFSS refers to foods high in fats, sugars, and salts.
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Global Trade and Distribution Strategy Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Hoffmann (35) posits to the effect that a relationship between the stakeholders in the supply chain is essential. This helps create a smooth passage of goods from one country to the other. Goods imported from another country often impact on the local market in many ways. For instance, such goods and products can impact negatively on the performance of local products.
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The Concepts of Market Segmentation and Target Marketing Marketing Essay
9 pages (2683 words) , Download 3 , Essay
Free
Information gathering about the firm’s potential customers has also been made easier with the advancing technology especially in small entrepreneurs and companies. An ideal example of these is GamePUMA.com, an online game company that originally thought its market target was customers in the US (Freytag and Clarke, 2001).
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Starbucks Market and Customer Analysis Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
About 40 percent of Starbucks’ total sales is accounted for young adults between the age of 18 and 24 and this market will be a key target in the venture. It will solve the problems for this specific market groups by positioning itself as a place where it is possible for college students in the town to easily hang out, study and meet people.
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Marketing Analysis of Vivienne Westwood Marketing Case Study
12 pages (3694 words) , Download 42 , Case Study
Free
Analysis in the paper has been divided into three major parts such as external and internal analysis and competitive position. The internal analysis comprises of strengths and weaknesses of the brand along with its resources and competencies. The external analysis encompasses industry analysis as well as prevalent opportunities and threats. 
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The Secrets of Website Persuasion Marketing Assignment
7 pages (1931 words) , Download 2 , Assignment
Free
Empathy can be achieved by truly connecting with the customer on a personal level. This would be achieved by handling complaints and queries effectively. The sales representative should be trained in such a manner that he conveys his care to the customer. Empathy can also be achieved by keeping a track of customer's wish lists and purchases.
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ECRM and Touch Points Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Alternatively, targeted communication will ensure that new customers enjoy the benefits of modern services provided by my business. Consequently, creating three strategies of increasing customer interaction
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Culture: Barriers to Intercultural Communication Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
I can speak a little of Chinese while she also can speak a little of Arabic, and we use English as our main language. Both of us are not native English speakers. Sometimes when we cant express our needs or feelings we try to use all the
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Marketing Strategy of LynLicious Shoes Marketing Assignment
5 pages (1364 words) , Download 3 , Assignment
Free
Social media marketing will be mainly concentric upon brand recognition and promoting the website as a viable alternative for career women that are both interested in function and style. It will be absolutely interval to ensure that each and every problem that might be evidenced within the initial rollout of the website should be operable.
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Research on Google Trends and Social Media for Primary Keywords Marketing Assignment
3 pages (892 words) , Download 2 , Assignment
A keyword analysis is research for practicing the use of the best keyword and which would make the website more searchable. Keyword analysis undergoes analysis of trends of the prospective customers and formulates the most effective keyword for the website. The main aim of the keyword analysis is to choose the perfect keyword.
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Advertising Shape Social Trends Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The analysis is focused on both positive and some of the negative impacts created by the growing trend of advertising in the modern world. In recent times, some of the experts believe that advertising somehow induces people to choose or get associated with some kind of products or services which in the past not so much popular among the society.
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How and Why the Movie Transformers: Age of Extinction Achieved Commercial Success Marketing Essay
4 pages (1264 words) , Download 2 , Essay
Free
A Transformers franchise movie, Transformers: Age of Extinction is a 2014 movie, which has attracted quite many negative criticisms of its length, directing, acting, and writing. Nonetheless, some reviews gave the movie credits for its action scenes and visual effects (Wilding, 2014a). It is worth noting that the movie recorded an impressive commercial success.
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Marketing and Promotion Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Companies whose mission statements do not fulfil the above mentioned criteria as a guideline are termed as having bad mission statements and those that follow have good mission statements as will be discussed below. Barnes & Noble is a bookseller company with a bad
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Situational Analysis of Jade Perfume Marketing Coursework
13 pages (3286 words) , Download 4 , Coursework
Free
Jade Perfume Collection faces competition from the already established perfume stores. Since it is just establishing, Jade has a small size store that can accommodate few customers per transaction. In addition, there is limited security for raising finance for growth and expansion; hence the store will entirely rely on its profits.
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GlaxoSmithKline as the Second Largest Company in the Pharmaceutical Industry Marketing Essay
8 pages (2246 words) , Download 3 , Essay
Free
The generic products replaced the vaccines and drugs manufactured by the company as a result the company lost its market share to a great extent. The highest volume of shares was transacted during April – May 2014 when the investors preferred to buy a huge amount of shares as the price of the share was low.
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International Marketing Issues Marketing Assignment
10 pages (2603 words) , Download 2 , Assignment
Free
Understanding the cultural aspect such as language, religion, technology, and education provide multinationals with an opportunity to understand the background of their target market. Nations hold different values with particular communities having individual values. International marketers need to understand the values of their target market before dispatching their products and services.
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Marketing Plan format for Adidas MiCoach Smart Run Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The ability to use the Mio’s patented sensors, which are able to pick the heart rate just from the skin with the help of the sensitive optical sensors, made the use of the chest straps obsolete. (Stackpool, C. M., 2013) In the testing and review of the
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Marketing Plan Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
This product can be used on all skin types. Sylva make-up kit is an award winning cosmetic product that lasts for almost 15 hours without coming off or fading. The product will be produced by Sylva Company Limited. The target customers will be
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The Traditional Concept of Implementing Marketing Concept Marketing Coursework
13 pages (3546 words) , Download 2 , Coursework
Free
Ireland’s charity sector is facing tremendous pressure and has to do more with fewer opportunities and resources. The sector is facing problems in bridging the gap between the overall required demands and decreasing income levels. The stable political conditions of the UK have a direct and positive impact on the organization.
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Nike: A Powerhouse Marketing Case Study
1 pages (250 words) , Download 8 , Case Study
Free
If Nike were to adopt a more aggressive strategy than it is possible that the company’s reputation, embodied in this brand identity would be compromised. Additionally, Nike’s current business model has proven
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Marketing Strategies Analysis of Apex Foods Company Marketing Case Study
5 pages (1363 words) , Download 3 , Case Study
Free
In order to understand the weaknesses presented by the company, it is important to put oneself as one of the competitors and show the various ways the competitor can beat Apex due to its weakness. If tasked with the role of bringing up a rival company, an effective strategy would ensure that the strategy was quite different from that adopted by Apex Foods.
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Keyword Research for JEMSS Marketing Essay
1 pages (295 words) , Download 2 , Essay
Free
The paper is keyword research for the JEMSS website. It entails a structured analysis of various keywords identified from the website. The paper has an analysis of the keywords and a paragraph that rounds up the findings of the research. The JEMSS website is easy to navigate and uses specific words that lead anyone who needs information about a given aspect.
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Internet Marketing a Practical Approach Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The problem is on guaranteeing the quality of these products by the small business owners once the products are received the products. Small business owners have no skills or financial ability to test the product’s quality or ship back the products or even engage in international legal battle and hence they are worse affected in case of quality fraud.
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HMV Survival in Digital Word Marketing Literature review
12 pages (3635 words) , Download 3 , Literature review
Free
These forms include artists, their managers, products (indirect suppliers) as well as suppliers of music accessories, disks, and other raw materials for packaging. The Internet has provided these suppliers, especially the artists, with multiple opportunities for strengthening their market position. They are presently no more dependent on record labels.
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Brand Storytelling, Integrated Advertising, Promotion, and Marketing Marketing Essay
2 pages (770 words) , Download 8 , Essay
Free
Storytelling is an effective way of content marketing. Customers will always look for content that relates to their interests, and informs and entertains them. Through storytelling, companies are in a better position to connect with their prospective customers if the content stories are meaningful and effective.
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International Strategic Marketing: the Walt Disney Parks Marketing Research Proposal
8 pages (2233 words) , Download 4 , Research Proposal
Free
All companies among them Walt Disney Resorts and Parks require strategic management to prosper in the modern contemporary business environment. Today, globalization stands at an all-time high making strategic management one of the priorities. To the management of The Walt Disney Resorts and Parks, strategic management remains a necessity.
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Lockheed Martin Corporation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In addition, the company offers management, engineering, technical scientific and information services with their operations both domestic and international.Ethical standards set by Lockheed Martin Corporation help create conducive environment for the marketing team. Many business entities violate their set operation and professional ethics.
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Domino as a Fast-Food Restaurant Marketing Essay
6 pages (1734 words) , Download 3 , Essay
Free
The company should also be increasing its culinary culture so as to increase its customer satisfaction by serving them as per their preferences. In order to increase the real-time efficiency, the company should however be focused on increasing its efficiency and be emphasizing the continuous development in its menu (Henry, 2010).
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Market Penetration and Branding Marketing Coursework
1 pages (250 words) , Download 4 , Coursework
Free
Sales promotion activities are often classified into either trade promotions or consumer sales promotions (Davis 169). Consumer sales promotions are activities, majorly advertisements that are used to make the consumers aware of specific products thereby drawing their attention to purchasing the products or services.
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Segmentation, Targeting, and Positioning Marketing Essay
1 pages (285 words) , Download 19 , Essay
Free
Positioning is an act of creating a brand image and product development in the minds of customers. The positioning includes convincing the customers about the perceived benefits of buying your insurance products. Positioning helps in long-term company growth since it helps to build a brand image in the market. Positioning takes a form of product introduction and market testing.
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Microsoft: Vista Operating Systems Marketing Essay
4 pages (1152 words) , Download 2 , Essay
Free
Most companies do not risk investing so much in a product that can be produced by any other company since most of the customers prefer to buy the cheapest products in the market. Consequently, most companies produce substandard products and sell them cheaply eventually making it hard and difficult for the producers who produce quality, but costly products.
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Fashion marketing - target customer- stravarious brand research Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay analyzes the Stradivarius' fashion marketing. The brands of the company are quite well known to the customers, belonging to diverse regions of the world. These brands comprise of ‘Zara’, ‘Bershka’, ‘Oysho’, ‘Massimo Dutti’ and ‘Pull&Bear’ among others. Recently, Inditex is planning to launch another of its renowned global brand.
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Trust in Online Retail Relationships in Fashion Marketing Literature review
23 pages (7208 words) , Download 2 , Literature review
It is the primal factor considering which individuals react to each other. In the current era, business complexity has largely enhanced after the enactment of open economic principles. The extent of organizational crisis has considerably increased with the rise in the degree of uncertainty in the external business world.
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Core Values and Marketing Strategy - McDonalds Marketing Assignment
1 pages (335 words) , Download 6 , Assignment
Free
When the corporation began, it had the right business model for the two emerging trends. The first was the baby boomer trend where there was an increase in the number of teenagers and women joining the labor force in the 1960s. This led to an increased demand for the company’s inexpensive and fast menu.
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