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Marketing Essays

Result for Subject Marketing:
19895 essays
The Success of Zara Marketing Essay
2 pages (605 words) , Download 3 , Essay
Free
Generally speaking, Zara's expansion is significant through the expansion of its market base. Like many other successful companies, Zara has addressed the issue of costs as a means of substantive growth in which it has minimized its costs while maximizing profitability to increases its stock by up to 50%.
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How to Develop the Eastern Foods in the UK Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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The success of the firm in the UK market will be depended on its ability to address all issues, related to HR, Accounting, and Marketing sectors. Particular reference should be primarily made to the HRM issues related to the particular business: by the 1st of May, the restaurant’s job roles should be defined as of all their aspects.
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Hershey Foods Corporation Marketing Research Paper
11 pages (3064 words) , Download 2 , Research Paper
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The first confectioners in the United States were the Dutch bakers of New Amsterdam, which were later named New York. There were about 1000 manufacturers in the US at the beginning of the twentieth century. They offered employment to about 27000 workers through which they managed to register total sales of about $60million annually.
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Effective Strategy Implementation Marketing Essay
9 pages (2401 words) , Download 3 , Essay
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The research will target customers who are between 18 to 26 years of age. The research will investigate how factors such as product viewing, fashion information, and online delivery among many, affect the interaction between a customer and fashion garments online. The research methods will include questionnaires. The aim is to allocate 160 research questionnaires within different locations.
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Principles of Marketing Report Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The company should target regions with a higher population of people who are relatively young and optimistic. The company should, therefore, target California. California is ideal because it has a large population of Hispanics who are young and would want to try out a new product which will be affordable as compared to the established brands. 
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PACKAGING FUNCTIONS Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Use of transparent plastic, together with a visible label also ensures attraction of customer’s attention. While the label invites customers to the product type in the container, disclosed content from the transparent
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Japans Transportation Industry Marketing Essay
3 pages (750 words) , Download 2 , Essay
On the other hand, the US managers in most companies are using management by objective, for instance, Coca-Cola Company ensures that it direct the operations of its employees towards the set objectives.Production is another approach that Japan uses to realize success in its economy. For instance, from the year 2012, Japan is using subcontracting as one of its production strategies.
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New Marketing Venture - Benefits and Limitations of the Entrepreneurial Marketing Communication Procedure Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
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Small businesses are mostly managed by the company owners who tend to make all the strategic decisions based on their intuitions. Entrepreneurial marketing communication concept influences firms to shift their focus from the traditional marketing communication practices towards more challenging and innovative marketing communication procedure.
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Increasing the Average Profit Margin for Apple Inc Marketing Assignment
12 pages (3234 words) , Download 3 , Assignment
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Though Apple Inc caters to a niche customer segment, still with the growing competition from brands like Samsung, Google, Lenovo which have forayed into the market niche of Apple are eating its share. Apple Inc is in the business to manufacture and sell electronic products like laptop computers, desktop computers, mobile phones, tablets, mp3 players, and smart TV.
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Xcelente Marketing Agency Marketing Essay
2 pages (614 words) , Download 2 , Essay
Free
We go beyond just being a service provider – we become an integral part of your team, working closely with you to employ strategies that align with your goals and help you achieve your bottom line. With our integrated marketing approach, we ensure every aspect of your brand strategy, marketing strategy, ad campaigns, social promotions, and SEO efforts are seamlessly planned, managed, and executed.
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The Marketing Strategies of Major League Baseball Marketing Essay
11 pages (3025 words) , Download 3 , Essay
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The game was formally created by Alexander Cartwright in 1845 that developed the set of rules that have ruled the game for over 150 years. In the middle of the 19th century, baseball became the national American pastime. The game served as a path to a happy reality in which the turmoil and human suffering the American society was enduring. 
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Classification of Advertisement Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The classification of advertisements may not be an easy task since an ad itself can have different appeals wrapped up in one. The classification of advertisements, therefore, becomes important when we need to understand how the appeal is being made and therefore understand if the marketing message is effective or not.
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Advertisements and Tourism Websites Marketing Essay
2 pages (500 words) , Download 3 , Essay
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The author states that tourism websites have become popular primarily because they are able to provide the customers with the necessary information and services that facilitate their desire of relaxation and at the same time increase their appetite for adventure. People have the inherent urge for adventure and tourist industry.
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Spirit of Modern Consumerism Marketing Literature review
9 pages (2355 words) , Download 2 , Literature review
Free
Campbell in his book “The Romantic Ethic and the Spirit of Modern Consumerism” states, “The mystery is more fundamental than any of these, and concerns the very essence of modern consumption itself—its character as an activity which involves an apparently endless pursuit of wants; the most characteristic feature of modern consumption being this insatiability.”
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Presentation for Marketing Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The shopping store and restaurant should aim to: Marketing objectives define what you want to accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. Hence, the objectives of
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SWOT analysis Marketing Assignment
2 pages (500 words) , Download 13 , Assignment
Free
SWOT analysis also helps to determine the aspect of what is right or wrong with the products that a company produces (Mao, Su-Chen, uh-Min, 2013). The three major players in the smart phone company are Samsung, Apple and Huawei. The SWOT analysis of these companies
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The Necessity of a Marketing Plan for McDonald's Marketing Essay
4 pages (1233 words) , Download 3 , Essay
Free
From a business perspective, the core focus of any marketing plan is to ensure that a business has been able to spot out the potential customers for its business and fulfill the demand of its current consumers on a consistent basis. Along with that, they should maintain not only a profitable but a long-term relationship with the consumer.
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Characteristics of International Fashion Marketing Marketing Essay
6 pages (1785 words) , Download 2 , Essay
Free
Top shop’s headquarters is in London, United Kingdom but its operations are famous in 47 countries such as China, Japan, and the USA. The top shop has to make their products in a unique way so that they attract as many people as possible to buy their products. The shop has an international marketing department that is in charge of advertising the products.
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Capitalism Is a Force for Social Progress Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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The author suggests that capitalism is largely responsible for the world as it is today and this is the reason why, even despite some of its failure, it is still the most popular economic system; with many not seeing an alternative to it. The capitalist system has largely been responsible for the development of technology.
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E-Commerce and the Efficiency of Consumer Choice Marketing Essay
1 pages (371 words) , Download 3 , Essay
Free
The discussion integrates the use of information communication technology as the backbone of contemporary business practice (Kotler & Keller, 2012). The relevance of E-commerce as an emerging competitive strategy is evident in the discussion. A clear definition of various types of transactions that surround online applications is broadly addressed with a focus on their significance in boosting the overall performance of firms.
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Media planning Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
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For the Sparrow’s hospital that is planning to come up with fun event for promotional purposes of a certain health aspect such as cervical cancer, the
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M&M chocolate candy Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
The SWOT analysis clearly indicates that Mars has a competitive edge over its market rivals, and hence the M&M’s chocolate candy product has a greater market scope.
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Significance of Socio-Cultural Environment in Global Marketing Marketing Coursework
7 pages (1882 words) , Download 3 , Coursework
Free
Space is another important aspect to be considered in an international business environment. Locality and size of executive’s office has a different meaning in different societies. In most cultures, conversation distance and mannerism are the first and foremost qualifications for further communication with other social groups.
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Discussion Unit-6 Marketing Article
1 pages (250 words) , Download 2 , Article
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This is the most widely used promotional mix strategy by McDonalds. McDonalds has always aimed to promote new products in its menu. It has 2 ranges of products- global and local. Local products need huge sales promotion. For
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Marketing-Retailer Issues Marketing Essay
1 pages (297 words) , Download 2 , Essay
Free
This iPod is available at both Wal-Mart online and Best Buy online but at varying prices. Best Buy online offers the iPod at a price of $279.98, while at Best Buy the same iPod model is offered at a price of $274.99 (Best Buy). At Wal-Mart, they offer free shipping services to a store that is near you or convenient for you.
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Strategic Fashion Marketing Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Throughout the early parts of the decade, Paris was the epitome of high fashion. Paris not only constituted the location of much cutting-edge fashion design, but also came to represent a paradigm of designing and marketing that spread throughout many levels of Western society. Individuals sought direct and symbolic linkages of high fashion essence.
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Marketing plan paper Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Furthermore, they are overtly pertinent in aiding the affiliation to stay ahead of the imminent competition. They, thus, require an innovative and prospective spirit that is coupled with
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Marketing Strategies Marketing Essay
1 pages (305 words) , Download 2 , Essay
Free
The target client comprises of the fast-paced urban young population, particularly the middle-income earners who have little time for family meals. The low-calorie cereals have been processed with extra vitamins to meet the tastes of the populations. My selection process revolves around the need to meet the concerns of a segment of the clientele.
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Super Bowl Ads Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Many viewers are more interested in watching advertisements than a game. Heavy advertising costs have pushed away General Motors and some other market leaders from the Super Bowl Mega event. Super Bowl
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The North American Free Trade Agreement Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
NAFTA has been important in its assistance of assuring fair market values to all the investors through effecting a reduction in risks and seeing into it that there is equality in terms of legal rights. In this manner, the local investors have had a fair share of the investment and marketing for their products.
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Kickstarter Analysis Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Kickstarter is for all such individuals, groups or companies who want to flaunt their business idea in order to attract investors. This website offers a funding platform for creative projects that range from films, games and music to anything under
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See instructions Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This implies that their compatibility, complexity, observability, trialability and relative advantage are not up to standard. Compatibility is whereby a product meets the customers’ needs. Complexity comes about if the customer experiences difficulties in knowing how a
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The Cost of an Advertisement on Trade Marketing Essay
1 pages (352 words) , Download 2 , Essay
Free
Different advertisements have different costs. Several factors affect the cost of an advertisement in a DR magazine. These factors include the size of the advertisement, frequency of running the advertisement, color, and positioning of the advertisement.  Lager advertisements cost more than smaller advertisements. Similarly, the more the advertisement is going to be run, the more its cost.
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The Advantages and Disadvantages of Relationship Management Marketing Essay
6 pages (1697 words) , Download 2 , Essay
Free
Currently, the organization has to arrange tickets for their local music festival events. To date, they have successfully arranged ticketing for their shows through sales of wristbands. Then again, due to this, a significant cost had to be borne by the organization. This is particularly because they used to purchase wristbands in bulk from suppliers.
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Target Market for Playboy Marketing Essay
2 pages (694 words) , Download 3 , Essay
Free
Playboy was a huge success in spite of receiving certain criticisms. The sales expectations were nominal, but the end result was more than satisfactory. But with the changing time the company’s profit figures have changed (Hurtang, 2009). Women who emerged into the workforce have become the primary target customers.
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Anotted Bibliography Marketing Annotated Bibliography
2 pages (500 words) , Download 3 , Annotated Bibliography
Free
hlights and discusses on the argument that for the success of any business, it is important for the business to relate and be interdependent with the community. The book again discusses the argument that the business is to must be for the employees. This is by the reason that
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Is Fairtrade Beneficial to Producers and Farmers in Developing Countries Marketing Essay
4 pages (1131 words) , Download 3 , Essay
Free
In their quest, Fairtrade advocates for higher prices, social and environmental standards on behalf of exporters from developing countries to developed countries. Through their certifiers in many countries worldwide, they trade on agricultural products such as coffee, sugar, bananas, tea, handicrafts, cotton, honey, wine, chocolate, gold, fresh fruits, and flowers (Altmann, 2010 p.16).
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Victorias Secrets Entry Into the Argentine Market Marketing Assignment
14 pages (4116 words) , Download 2 , Assignment
Free
Retail marketing deals with marketing the goods and subsequent supply to the final consumers. In the situation analysis, the company develops a swot analysis to effectively check on the viability of the company in the new market. The marketing objective is to develop a positive growth of over 15% in the coming two years.
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Channel Development Process of Federal Laws Marketing Assignment
4 pages (1305 words) , Download 2 , Assignment
Free
Federal laws influence any business to work in a good environment that will lead to quality products and services. Strategic alliances help After school Depot to reduce the risk in the business environment and the growth of the company in the future. There are also channel conflicts that can be solved through the setting up of strong brands.
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The Concept of Market Segmentation Marketing Article
1 pages (664 words) , Download 2 , Article
Free
Concerning locale, in blustery areas dealers can offer things like overcoats, umbrellas and gumboots. A little business item store may target just clients from the nearby neighbourhood, while a bigger retail chain can focus on its promoting towards neighbourhoods in a larger city while disregarding clients in different landmasses.
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Cadbury Chocolate Company Marketing Strategy Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
Cadbury Chocolate Company is one of the reputed organizations but due to various marketing issues, the brand image and reputation in the market got affected. Along with this, the current position and situation of the organization of Cadbury Chocolate is analyzed with the help of SWOT analysis.
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Advertising Strategy Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It is significant that the owners of the hotel design commercials that relay a message to potential clients. Ocho Rios can come up with tactics of advertising that will increase the customer base. Below are some of the techniques or tactics that I believe will
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Oakley as the Worlds Greatest Renowned Eyewear Corporation Marketing Research Paper
5 pages (1379 words) , Download 2 , Research Paper
Free
Oakley was founded in 1975 by Jim Jannard with its base in California’s Foothill Ranch. The company’s investment in innovation has seen it emerge as a market leader in optical technology. In addition to its success in sunglasses, goggles and prescription frames and lenses manufacturing, Oakley has flourished in apparel, watches, accessories and footwear.
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Customer Equity Issues Marketing Coursework
2 pages (644 words) , Download 2 , Coursework
Free
It is a parameter used in the valuation of the company, a company with greater customer equity will have a higher cost. The goal of this method based on planning is to overcome some of the limitations of growth by underestimating the value of keeping current customers. Customer equity gives the benefit of the projection of cash inflows.
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Getting Closer to Customers Marketing Essay
2 pages (661 words) , Download 2 , Essay
Free
For a company selling different products, it should allow customers to pay at a central payment point and let them pick different products from different outlets. This would save the customers the hustle of having to pay at different outlets whereas allowing them to purchase or collect their products from any of the available outlets.
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Contemporary Issues in Marketing Strategy: Innovation in Marketing Marketing Assignment
7 pages (1996 words) , Download 4 , Assignment
Free
Modern-day marketing has shifted from traditional communication to consumers to modern and effective personalized communication. Personalized communication is achieved through mechanisms that “eavesdrop” on the consumer. Personalized communication is made possible by the growth and influence of information technology on the contemporary consumer (KASHANI & HOROVITZ 2005, pg21).
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A Culture That Supports Financial Acumen Part II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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This is because the Business Acumen and Financial Literacy (2013) noted that when financial acumen is made part of the organizational culture
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Evaluation of Market Share Marketing Essay
8 pages (2014 words) , Download 2 , Essay
Free
A market budget is a balance between the cost of generating the advertising materials and the revenue created by the marketing plan. There are a number of controls in places that can be used to monitor the marketing budget, which includes print or broadcast advertising expenses, travel expenses, the cost of market research studies, and internal personnel costs for the company’s marketing department.
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Main Problem Faced by the Kellogg Company in the Persian Gulf Marketing Essay
1 pages (340 words) , Download 2 , Essay
Free
Generally, Kellogg Company is an American food manufacturing company. Most of the countries in the Arab Gulf are Muslim countries. Consequently, they operate on stringent laws of the Muslim religion. Traditions and customs in Persian Gulf countries especially food-wise vary from those of western countries.
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Economy of Persian Gulf Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the text touches upon the issues of trade in the private and public sector. And it is emphasized that globalization creates a link between the nations of the world and this link is made possible by the continuously emerging forms of communication. It should be mentioned that the Internet has greatly contributed to this and technology as a whole.
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