Marketing plan D: Pricing and Distribution Strategy - Admission/Application Essay Example

SWOT analysis: Strength: providing affordable prices easily in range s with different level income, strong management, and healthy relationship with the customers, uniqueness of the product, best quality product, zero side effects on dogs, and training for dog owners and interested parties. Weakness: weak R & D management, high debt turnover, weak target marketing, possibility of prolonged or repeated usage can cause vomiting and diarrhea in dogs, high debt burden, challenging large population to convince.

Opportunities: online markets and innovations, expanding target market areas, attracting customers with new features, feedback system. Threat: high competitive market, change in customer’s requirements.4 Ps: Product: high quality product with no side effects, composition of the product keeping in mind the demands of the customers, participation of stakeholders in the production process for the purpose of best quality product, Price: the price of the product is set at a level of being available to the most common customers, holding average income.

Low prices are provided along with no compromise factor in the quality. Place: central target market is in Colorado Springs, with the aim of expanding outlets in other cities. Promotion: special training is given to the dog owners and others in order to create the high revenue. Increase in the customers by 10% by the next year. Venture in other regions and also creating the new market segments. Supply chain:1. First the company should plan and manage the required sources needed for the product to be delivered to the customers in time.

Such strategies are developed and monitored under the supervision of company executives. 2. Then the stage of choosing the suppliers comes. The price, delivery and payment transactions are thoroughly managed by the managers of company.3. The third step consists of the manufacturing of the product. Under this area the necessary activities related to the production, testing, its packaging and delivery of goods to the customers is being seen. The product quality, its output and the workers’ productivity are also been taken care of.4. The delivery or logistics is the part of this step.

The managers evaluate the order receipts and then chose the carriers for this transaction.5. In the last step the managers makes sure that the customers has received the asked product on time, and also reviews those customers who have got the problems with the product delivery.Internal factors:Marketing objective: market & the marketing mix strategies are initially considered before setting the product price. Objectives are also defined clearly; including the profit maximization, product quality leadership, survival in the market and market share leadership.

Marketing mix strategy: the selected must be according to the product distribution & promotion decisions. Cost: all the costs related to the product such as cost of distribution, product are closely set. If High production cost > unsuitable price set. Organization: it’s line manager who is given the authority of setting the price structure within the organization. External factors:Market & demand:Perfect competition: a type of market in which the mark price is affected by every small firm.Monopolist competition: a market which consists of small firms on large level, producing or selling similar but not identical goods or services.

Monopoly: a market where there is only a single seller with having extreme control over price.Competition: it is major external factor affecting the product price on the basis of competitor’s cost and pricing structure.Other external factors: it might include the economic factors; inflation, deflation and the interest rate which affects the selling price of the product. Government policies also play a role in affecting the prices. Works Citedhttp://www.mindtools.com/pages/article/newTMC_05.htmhttp://www.

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