Core Values and Marketing Strategy - McDonalds - Assignment Example

As people started having more access to information that makes them health-conscious, Mcdonald's began facing all sorts of challenges which took its toll on equity performance and sales growth. This led to the development of the current marketing strategy that addresses the 5 core areas. They changed the McDonald’s restaurants to accomplish an updated, branded, and more natural dining environment. They added more natural foods such as salads, carrot sticks, fruits, and healthier drinks with real ingredients.
Other actions that McDonald’s can take

In as much as the Company has taken up this marketing strategy, there is a more serious challenge. First, the baby boomer trend that propelled the company to success is nonexistent. This is because they now watch their calories more than they are concerned about convenience and speed. The brand of the company is also not associated with a healthy diet. The company can change the images used in advertisements from sodas and hamburgers to salads and other healthy items. In addition to that, they can acquire a company that is already branded with the new trends.

Global competitors
Change in consumer preferences has seen McDonald’s face stiff competition from other corporations such as Panera Bread and Chipotle Mexican Grill that offer foods with fewer calories (Love, 2012). Customers are even willing to pay more in these places. However, McDonald’s still has a lot to offer especially in emerging new markets. Read More