This research is being carried out to review and critically evaluate, based on the practitioner and academic knowledge, the recent Marketing Communications of Amazon, an online retail store that delivers products to its customers’ doorsteps…
Download file to see previous pages...
The present research has identified that market research is the first step in marketing communication.The organization identifies the market requirements and produces the appropriate products. The second phase involves delivering the product to the market through promotional activities. This form of marketing communication is however not complete since it lacks customer feedback. A complete marketing communication plan entails the dissemination of information and customer feedback. Marketing communication in e-commerce enables organizations such as Amazon to market their products across the globe with minimal limitations. Marketing communication influences the success of some f the largest e-commerce organizations in the world. It is, therefore, important to analyze marketing communication critically based on e-commerce. Organisations practicing e-commerce engage customers in their marketing strategy through constant communication. Amazon is an example of a large e-commerce organization that markets its products by effectively communicating with its customers. Marketing communication is an important business activity that involves the distribution of product information through various marketing channels. It is also a direct communication between two or more individuals. Traditionally, the main marketing communication channel revolves around mouth-to-mouth communication. The development of e-commerce influences personal communication in many ways such as the introduction of e-mail and social network sites. The various types of personal marketing communication are expert channels, advocate channels, and social channels. Salespersons are the main agents of communication in the advocate channel. Some organizations prefer the services of experts to disseminate their information to customers. In such a case, experts mainly facilitate the communication. Social channels entail communication marketing that uses social platforms such as journals, leaflets, posters, radio, television, magazines newspapers and online forums. In the contemporary world, organizations are using the internet as a marketing communication channel.
...Download file to see next pagesRead More
Amazon is one of those companies that were launched prior to the so called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got. It is extremely famous in the internet circles and the young generation is completely aware of the brand name of Amazon.
The Internet Marketing Strategy becomes an important topic of analysis. The fast development of the internet made the companies rethinking the marketing strategy and sometimes the whole business and organizations. The purpose of this essay is to analyze the online retail store Amazon.com.
The author states that Amazon entered the market with the acquisition of mobipockets.com which is based in Paris. Amazon adopted a hush hush attitude towards the acquisition of the company that is now its subsidiary that sells products digitally online. It provides books online as a download for some amount of money.
Amazon incorporation is one such company which provides the online products and services to its subscribers. This paper will elaborate upon the products, services and competitors of the company along with a detailed analysis
As the biggest online retailer in the world, the company provides consumer electronics that is Amazon Kindle e-book reader. In addition, it is one of the leading providers of services of cloud computing.
Bezos started working on a business plan on what would finally become Amazon.com.
After studying a report concerning the future of the internet, which had yearly web commercial growth projections of 2,300%,
Finally, the study will offer contingency plans, recommendations and action plans in order to mitigate those internal and external risk factors.
PESTLE analysis can be considered as one of the significant strategic analytical
In terms of online security, as much as it is an issue that does not only affect Amazon, a separate department cyber watch spread over different user spheres can suffice. Such a department can pose in areas where books are in great demand such as
Amazon was the first organization to offer customer relations. Moreover, it is also one of the first few companies that created an online community where users/customers could view the products on the website. The company has innovations to improve user
14 Pages(3500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Amazon Marketing Communication for FREE!