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E-Marketing Analysis for Amazon - Essay Example

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This essay analyzes Amazon.com as one of the leading online book stores in the world from the side of e-marketing. According to the research findings of the paper "E-Marketing Analysis for Amazon" it is clear that if the company has to enter the digital market, it must design a market approach plan that ensures that it takes into consideration the limitation that is limiting its current practicability…
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E-Marketing Analysis for Amazon
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Download file to see previous pages E-marketing is a part of e-commerce that involves electronic medium which he sued to achieve marketing objectives. It is a set of a strategic level that uses traditional marketing and business strategies. As was highlighted earlier, many companies have responded to the new marketing styles. This paper will look in detail how Amazon.com has responded to the concept of e-marketing and which approaches it is using to achieve this. (Hanson 2000, 17)
Amazon.com is arguably one of the leading online book stores in the world. It is based in the US and has grown in the recent past to become the leading online book store. It conducts its business online which may be one of the factors that have fuelled its growth with the increased use of the internet. The company has invested heavily on new technology which is aimed at ensuring that it taps the current technology in the delivery of books and other articles online. But it seems to have taken the strategy half-heartedly due to the market response and const benefit analysis that it has taken. (Tapscott 2000, p. 137)
The company has used a slow market entry strategy with a reservation of some kind but which seems to be based on the market environment and comparative competence in the use of digital sales concept over the current sales strategy where the company does physical delivery of its goods. Although it seems to the direction that all business is taking, Amazon has taken some cautions in the way it is approaching the issue with careful considerations of conditions that exist in the market.
Amazon actually does more of market advertisement over the internment than the physical sales of the books. This is because, on their website, the company only provides the buyer with a book cover or paperback of the book. The customers are then supposed to place their orders online which the actual delivery is done through shipping and posting. Although it can be considered to be the same as the old business model, this model by Amazon is somehow successful since there is access to their site by many customers. ...Download file to see next pagesRead More
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