Amazon.com - Not Your Average Bookstore - Case Study Example

For example, one can book the latest Harry Potter book on internet and get it immediately as it is released. It has exploited technology to have a definite and advantageous position within the industry Amazon has used disruptive technology to run its business because it helped transform traditional bookstore in physical format to a virtual store where people can access books of their choice without actually holding them physically. The conceptualization of a virtual store is innovative strategy that has changed the very concept of market.

Disruptive technology broadly refers to a new concept that disrupts existing market and creates a new one with more value. Amazon has taken business and marketing to a new level where time and space have become irrelevant. Access to goods and products has become easier and selling and buying more convenient, both for buyers and sellers. It is like mobile phones which has redefined communication. Amazon has been constantly innovating to maintain its customers’ loyalty by personalization and customization to their changing preferences.

It has been able to create a one stop shopping experience for the customers and also welcomes personal recommendations and reviews. By providing customers with unique experience of book world where customers not only buy what they want, Amazon has also been able to earn customers’ commitment and loyalty by ensuring that their recommendations are incorporated within the broader strategy and goal of the business. For example, it has started Amazon3 on the recommendations of its customers and provides them with virtual space to store the personal data or books.

Amazon’s e business model primarily relies on exploiting technology to meet customers’ changing preferences and uses them to constantly evolve. From a mere virtual book store, it has evolved into a comprehensive service center offering people storage in cyber space to