Competitive Profile Matrix for Amazon - Essay Example

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It is evident at present that Amazon.com is synonymous with online shopping, in competition not just with Barnes & Noble's online bookstore, but also with eBay, Wal-Mart, and alibris, and others, with a broad inventory of items in addition to books (Fortunato, 2005)…
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Competitive Profile Matrix for Amazon
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Download file to see previous pages Why did Amazon.com rally and how did it build the company to become leader of Internet commerce and enjoy its first annual profit in 2004
First, Amazon was a pioneer in bookselling, with only an Internet site with easy access and no bookstore chain. It was able to stock warehouses and avoid the middle man, thereby offering a discount that didn't exist at that time in regular bookstores. Second, when the business grew beyond expectations, Amazon's CEO Jeff Bezos put the money back into the business instead of trying to make a profit (Frey & Cook, 2004). Realizing that bookselling by itself was not making the best use of technology, he added music CDs, movie videos, toys, electronics, software, video games, and home improvement, putting the company in direct competition with eBay and Wal-Mart (Mullen, 2005). In order to make full use of Amazon's popularity, he then created an online shopping portal, adding apparel from companies like Nordstrom and Gap, as well as sporting goods, gourmet foods, jewelry, and health and beauty (Timeline, 2006). But, for purposes of Amazon's competition in the field of books, how does the site compare with other bookselling sites online
The following Competitive Profile Matrix, based on specific success factors, is a comparison of online companies that sell, among other things, books, but the rankings relate specifically to bookselling from 5 (the best) to 1 ...Download file to see next pagesRead More
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