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Online Marketing Development: Example of Amazon.com - Case Study Example

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The paper "Online Marketing Development: Example of Amazon.com" has presented a detailed analysis of the marketing strategies for the Amazon.com. This paper has discussed two main elements of internet marketing first is marketing strategies and other is communication with respect to Amazon.com…
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Online Marketing Development: Example of Amazon.com
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Download file to see previous pages In the scenario, traditional marketing is less competent to overcome the need for more targeted and worldwide marketing. However, by using internet, the techniques of marketing can be changed and improved, and organizations can reach and communicate in worldwide markets (Summers et al., 2003, p.67; Watson et al., 2000; Rao et al., 1998). This paper presents a detailed analysis of two main areas of internet marketing that are marketing strategy for the virtual world and online communication, with respect to a specific organization “Amazon.com”. Amazon.com is one of the most famous and successful e-online businesses nowadays. The aim of this paper is to analyze the marketing strategies and methods of online communication or Amazon.com and suggest various internet marketing related concepts to improve its business.
As discussed above, almost all the corporations are now making use of the latest tools and technologies to extract customers’ data and information in targeting their customers and discovering and reaching global marketplaces. In developing an internet marketing strategy a corporation needs to assess a lot of factors such as product profile development, sales objectives establishment, target marketing, etc. In this scenario, the internet-based platforms provide many facilities regarding effective policy development and fundamental metrics implementation for the business (Wu, 2002; Herbig et al., 1999). To develop a marketing strategy for Amazon.com, we need to collect customers’ information and business data. In the next sections I will discuss some of the main initiatives we can take regarding the business of the Amazon:
Amazon.com is a web-based business that deals in products like CDs, DVDs, and Books etc. Additionally, this business has spread into the whole world and offers e-commerce support. In addition, Amazon.com market demographics involve major nations of world that support Visa, PayPal and some other web-based money transaction systems (Amazon.com, Inc., 2010). ...Download file to see next pagesRead More
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