Marketing Plan - Research Paper Example

Waterproof Makeup Marketing Plan People across the world have become conscious about their looks and what they apply. However, it is often disappointing and embarrassing when an individual during a special occasion such as a wedding is rained on, and the make-up comes down their face. It is for this reason that Sylva make-up kit was developed. This product can be used on all skin types.Sylva make-up kit is an award winning cosmetic product that lasts for almost 15 hours without coming off or fading.

The product will be produced by Sylva Company Limited. The target customers will be brides and bride’s maids.Sylva make-up kit will contain the best ingredients that will ensure the make-up does not fade for 15 hours. The product will also contain ingredients that will ensure the face is moist and aerated throughout the day. Sylva make-up kit will also be creatively packaged with a velvet cover that will contain the company logo. The mission of Sylva Company is to develop continually and bring to the market quality cosmetic products at an acceptable price.

The company aims at introducing Sylva make-up kit to the market and record high sales and 70% profit margin. Sylva will employ a brand building approach as the rationale for the marketing plan. The company will attain this through a marketing mix that incorporates unique product attributes, suitable distribution and effective promotional mix. The primary marketing objectives are to generate netted revenue from retail sales and obtain new funding sources.The promotional mix will include intense advertising in print, audio-visual and the internet.

Sylva will position itself through renowned print media such as the Vogue, Vanity Fair, In Style and Cosmopolitan. Increasing the presence of the product on the internet is anticipated to yield better results. The product will also be marketed through personal relation campaigns and point of sale that will reinforce the product’s message of quality. The United States cosmetics market is saturated with cosmetic companies. The industry has continuously grown. This industry is set to increase in the next five years.

As a result, Sylva Company is set to benefit from it. The product has four primary competitors. These include Aveda, Clinique, Essential Elements and Kiehl’s Company. The product hopes to increase its customer base by 50%.