We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Plan For NCR - Research Paper Example

Comments (0)
Marketing Plan Name: Institution: Executive Summary Business markets are usually made up of many players and participants, unless when operating as a monopoly. Therefore, businesses need to market their products since; the customers are less than the suppliers…
Download full paper

Extract of sample
Marketing Plan For NCR

Download file to see previous pages... Monopolists also need to increase awareness of their goods to the market. This is because; if they introduce new products to the market, they will only make it known to the consumers by marketing it. Thus, every business in the economy markets its products and services to the public. In order to market products effectively, a business needs to prepare a marketing plan that will guide it to achieve its objectives. The marketing plan for NCR Company focuses on the way in which it can attract new clients for its services. The plan will analyze the company’s market, its competitive environment and the financial market. The Mission of the marketing plan is to work on diversifying the services offered in order to increase the number of clients served by the company. The company also has a number of goals and objectives that guide it. The company aims at ensuring that the quality of services offered has increased, and the customer base has been improved. In addition, the company also aims at ensuring that customer satisfaction has increased and, that the company’s profits have increased. The industrial analysis of the market can be judged as wide and mostly composed of investors and established people in the market seeking credit offers. The major needs of the market include loans, credit and funds at a lower interest rate. In addition, the market also demands financial advice from the company. Individuals need to be advised on how to make sound investment decisions. The market trend can be given as rising and smooth. A smooth market trend implies that governments have implemented favorable fiscal and monetary policies. On the other hand, it also implies that supply and demand forces are attractive and normal. Therefore, it implies that the business can regulate its prices and consequently affect customer purchases. Therefore, the business can be able to predict the future of its operations. The analysis of the porters 5 Forces, the threat of new entrants is the major force affecting the industry. This is because; there are many potential industries that are joining the finance industry. In addition, since there are no barriers to entry, it is very easy for other business to join the industry and increase competition. On the other hand, the threat of substitute products and services is very low since; all businesses in the industries deal with the same products and services. Therefore, the business faces very low competition from substitute products. The bargaining power of both suppliers and buyers is high since, buyers bargain for low fee for services offered while, suppliers bargain for high prices for the services that they offered. Market Analysis The targeted market includes customers that want to invest in the market (Luther, 2001). It also includes customers that business organizations that are normally engaged investment activities. On the other hand, all customers wishing to obtain funds on credit also form part of the target market. The company mainly targets people in the urban areas or highly industrious places. This is because; it is in the urban areas that there is a high demand for finances. In addition, in the urban areas there are many business organizations that are willing to borrow funds on credit in order to expend their operations. Statistics show that; approximately 2500 business organizations are targeted by the business and 5000 business individuals. There are also other miscellaneous additions that involve individuals and businesses that may borrow money ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing plan
Food industry is really vast and has enormous opportunities. I am ready to acquire success through hard work and also help others along the way. So according to me, restaurant business is an ideal option for me and my crew. I am sure I can afford to invest money for commencing this business.
7 Pages(1750 words)Research Paper
Marketing Plan
The service sector of the city is well developed and complies with the international standards. The city is basically the economic hub of the state of Argentina. You may call it the hospitality industry or the service industry but it is well developed in sector of the economy of Argentina.
8 Pages(2000 words)Research Paper
Marketing Plan
Though there are many advantages of moving to the satellite television cable based television is still essential to many who cannot afford to buy the necessary equipment I order to receive the satellite television signals. Cable television has been in existence for quite a long time and many people are comfortable with its pricing and ease of access.
9 Pages(2250 words)Research Paper
Marketing Plan
Secondly this paper will provide an analysis of the product offerings and identify some keys to success. Finally this paper will provide some discussion as to some of the most important critical issues for this new type of business venture. In terms of
3 Pages(750 words)Research Paper
Marketing Plan
In order to fully address customer needs, the tastes and preferences of the customer have to be identified and put into consideration when operationalizing strategies to capture the target market (Daviron & Ponte, 2006). In so doing, understanding the diversity
2 Pages(500 words)Research Paper
Marketing Plan
This paper deals with the marketing plan of Microsoft’s new product “Windows 7” i.e. a new operating system. This marketing plan is based on both the qualitative
12 Pages(3000 words)Research Paper
Marketing Plan
For Baby Boomers and N-white collar professionals, they prefer work stations installed with high-tech equipment since most of them were born in the technology era. In that perspective, these generations relate differently in the services that would be provided
8 Pages(2000 words)Research Paper
Marketing Plan
This product can be used on all skin types. Sylva make-up kit is an award winning cosmetic product that lasts for almost 15 hours without coming off or fading. The product will be produced by Sylva Company Limited. The target customers will be
1 Pages(250 words)Research Paper
Marketing Plan
strategic changes, the company has evolved in terms of brand development and diversification to become the third largest telecommunication company in the US. Today, the company offers a wide range of services including voice, broadband and messaging services with the US. The
16 Pages(4000 words)Research Paper
Marketing Plan
The marketing plan of Apple Inc. will elaborate the current market situation through the evaluation of micro environment and
16 Pages(4000 words)Research Paper
Let us find you another Research Paper on topic Marketing Plan For NCR for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us