New Product Launch - Essay Example

But due to more responsibility and pressure, people are relying heavily on the business of movers. The customer does not have to take any pressure or tension all he needs to do is pay the amount and the furniture will be taken care of by Daycare  24 hours and the furniture reaches the said destination.

The Target market

Analyzing the population of New Brunswick which constituted 756,000 as of 2012 and with immigrants of about 260000, the target customer of Daycare 24 hours would be the immigrants who took up residence in Canada and is expected to increase by 0.7% (Statistics Canada, 15). In addition, the permanent residence is also the target customers as with shift in a job or due to any transfer they have to travel and the need of movers will be required by them. Therefore targeting these two sectors, Daycare 24 hours will be able to generate awareness and create a market value in Canada. 

The Marketing Task Ahead

In proceeding with the product, the company might face various challenges such as tracking the potential customers, R&D, customer satisfaction which form an integral part of service. Apart from the challenges, creating an appropriate marketing mix is also essential. The marketing strategy which Daycare 24 hours plans to adopt is of focus strategy targeting the niche segment of moving furniture from Saint John, NB. Daycare 24 hours would adopt the focus strategy either through differentiation strategy or with cost leadership strategy to fit the customer's need and serve them accordingly.