StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Plan 1 - Marketing Plan 2 - Essay Example

Comments (0) Cite this document
Summary
The product here is a service, Daycare 24 hours which aims to provide services to the residents of Saint John of transporting furniture from Saint…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Marketing Plan 1 - Marketing Plan 2
Read Text Preview

Extract of sample "Marketing Plan 1 - Marketing Plan 2"

Download file to see previous pages But due to more responsibility and pressure people are relying heavily on the business of movers. The customer do not have to take any pressure or tension all he needs to do is pay the amount and the furniture will be taken care of by Daycare 24 hours and the furniture reaches the said destination.
Analyzing the population of New Brunswick which constituted of 756,000 as on 2012 and with immigrants of about 260000, the target customer of Daycare 24 hours would be the immigrants who took up residence in Canada and is expected to increase by 0.7% (Statistics Canada, 15). In addition, the permanent residence are also the target customers as with shift in job or due to any transfer they have to travel and the need of movers will be required by them. Therefore targeting these two sectors, Daycare 24 hours will be able to generate awareness and create a market value in Canada.
In proceeding with the product, the company might face various challenges such as tracking the potential customers, R&D, customer satisfaction which forma an integral part of service. Apart from the challenges, creating an appropriate marketing mix is also essential. The marketing strategy which Daycare 24 hours plans to adopt is of focus strategy targeting the niche segment of moving furniture from Saint John, NB. Daycare 24 hours would adopt the focus strategy either through differentiation strategy or with cost leadership strategy to fit the customers need and serve them ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Plan 1 - Marketing Plan 2 Essay Example | Topics and Well Written Essays - 3000 words, n.d.)
Marketing Plan 1 - Marketing Plan 2 Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/marketing/1783375-marketing-plan-1-marketing-plan-2
(Marketing Plan 1 - Marketing Plan 2 Essay Example | Topics and Well Written Essays - 3000 Words)
Marketing Plan 1 - Marketing Plan 2 Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/marketing/1783375-marketing-plan-1-marketing-plan-2.
“Marketing Plan 1 - Marketing Plan 2 Essay Example | Topics and Well Written Essays - 3000 Words”. https://studentshare.org/marketing/1783375-marketing-plan-1-marketing-plan-2.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Plan 1 - Marketing Plan 2

Marketing Plan- Marketing metrics

...?Marketing Plan- Marketing Metrics Table of Contents Table of Contents 2 Recommendations in the Marketing plan 3 Identified Key Marketing Metrics 4 Recommendation on How GGI Can Improve on the Key Marketing Metrics 5 The Most Important Metrics for GGI at Present 6 References 7 Recommendations in the Marketing plan Global Gadgets Imports (GGI) had entered the retail market in 1995 through the opening of a new retail store. GGI is an importer of gift items and home decor items. They are planning on opening 10 additional stores in various locations. Thus, it is extremely important for GGI to start aggressive marketing campaigns to create awareness about its existence in the retail market. This will involve advertising campaigns. There has...
3 Pages (750 words) Essay

Marketing Management - marketing plan

Prior to the study conclusion and business recommendation, the forecasted sales on behalf of Apple and Vodafone will be discussed.
Apple’s iPhone is considered as one of the fastest-selling telecommunications product as part of the history. (news.com.au, 2007) In line with the different countries with the legal right to sell iPhone, Apple had chosen a single phone network to exclusively provide the service for the iPhone handset.
During the first quarter of 2008, Apple made a confirmation that iPhone will be released in Australian market within the year. (Lake, 2008) Recently, Vodafone has announced that the company will be selling Apple’s iPhone to customers all over Australia during the last quarter of the year with th...
10 Pages (2500 words) Essay

Marketing plan/Business Plan

...911 Health Care Services Corporation MARKETING PLAN BY YOU YOUR SCHOOL INFO HERE HERE Marketing Plan for 911 Health Care Services Corporation Mission The mission of 911 Health Care Service Corporation is to provide an efficient method for delivering pertinent medical information in emergency situations. The goal is the production of a secure product that ensures identity protection of patients, using innovative technologies to reduce this risk. 2. Products and Services The product being launched is a handheld retinal scanning device that uses laser technology to instantly recognize the patient, offering hospitals, emergency crews and other clinical staff members an instantaneous patient profile and history. This device is linked...
5 Pages (1250 words) Research Paper

International Marketing Plan Part 2

International Marketing Plan AFFILIATION: Table of Contents Competitors Analysis 3 Pricing Strategy of the company 4
References 6
Competitors Analysis
In order to survive in the dynamic environment in which the changes are taking place at an accelerating rate, it is important that the companies do their competitive analysis on an ongoing basis (Bowman, 2007). The skate sales have increased drastically in the last couple of years and the distribution within and outside the country has doubled as well (De Mooij et al., 2010). Although Skating International is targeting entirely different target market that is not being serviced by the existing manufacturers of skates but they do pose threat as they can enter the market in...
2 Pages (500 words) Assignment

Marketing plan stage 1

1 due to increase in total revenue and operating income but in the year 2012 the net income has decreased due to significant increase in income tax expenses and decrease in earnings from operations although the total revenue and gross profit has improved than the previous year. In the year 2013, the net income has increased than the previous year due to decrease in income tax expenses and increase in the earnings from continuing operation and also due to the increment in revenue and gross profit for the year. Income growth was negative for the year 2009 and 2011 due to decrease in net income but otherwise the growth was good for the remaining years. Stock price of the company has decreased from 2009 to 2011 which indicates expecta...
4 Pages (1000 words) Essay

Marketing Plan: Phase 1

...Marketing plan Supervisor] Marketing plan Introduction Sonoma County Family YMCA is basically an organization that helps with the development of youth of Sonoma County. YMCA organizes a number of activities that help with the development and learning of children. Through these activities, a number of children and teens of various ages are taught the importance of values, and are given lessons on positive behaviours. More importantly, the organization aims at helping these individuals learn about the skills that they possess and how they can exploit those skills in a positive manner (YMCA, 2013). Importance of marketing for YMCA Reaching out to more individuals The organization hosts a number of events in a calendar year and through...
2 Pages (500 words) Essay

Marketing Assignment: Marketing Plan 1

...Marketing Plan Marketing Plan of the company and its Product The startup company discussed in the paper mainly deals with the manufacture and sale of computer PCs and provision of mobile computing services. These products will be deigned to suit the needs of the consumers in the market in a cost effective manner (Ferrell, 2008). The company’s mission statement will be focused on achieving customer loyalty and gaining the customers’ loyalty by providing the highest value to make enough profits. Through this, the company states that they will make products that meet the customers’ needs and wants. Their mission statement is to become a market leader by coming up with innovative products and services that are in line with the current market...
5 Pages (1250 words) Assignment

The Marketing Plan 2

This is due to increased demand from young adults across the globe.
Abundant experience in the energy drink market, red bull was founded in Austria in 1987 and since then has grown to be the world’s most popular energy drink. The red bull brand is known all over and the high energy it represents is a hit with consumers
Recently there has been issues raised about the health effects of consuming energy drink and this might impact consumer purchases. People take keen interest in health and such news are received by alarm by the masses
The emerging markets – there are developing countries in the world such as those in Africa and these provide a ready market for red bull products. There is an increase in purchasing power i...
10 Pages (2500 words) Assignment

Marketing Plan 2

... Marketing Plan 2 Detailed of the product For Delicious Food Restaurant to enter the Chinese market and perform as anticipated, the product must be stated and well described since it is the main reason that the business seeks to venture into the market. While the product is being described, the target market must be the main subject of concern since the business intends to ensure that the product matches the market and the customer’s preferences. The product must also seek to fulfill an existing gap in the market. For instance, the market could be having an inadequacy of a specific product, which the business could introduce to take advantage of the deficiency or the main supplier having weaknesses that could be exploited. The product...
5 Pages (1250 words) Essay

Marketing plan assignment 2

...Marketing Plan Assignment 2 Introduction In this contemporary era, the clothing industry has been considered as one of the most prospected businesses. The clothing industry is also identified to be developing as well as expanding in an effective manner on a global context. In this regard, Hawes & Curtis is recognised to be a popular name in the clothing industry of British region. Hawes & Curtis is a popular British shirt making company, which was founded in the year 1913 by two individuals named Ralph Hawes and Freddie Curtis. Apart from shirts, the company is also efficient in providing large collections in menswear as well as women wear accessories. Currently, the company is having approximately 23 stores in the region of the UK...
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Plan 1 - Marketing Plan 2 for FREE!

Contact Us