New Product Launch Marketing Plan Part I - Essay Example

MARKETING Introduction Samsung phones show resilience and are designed for specific demands of the changing market. The release of Samsung Galaxy s6 shall stamp the corporations position as a global market leader and innovator of smartphones. Cell phones should serve the essential function of communication and meet other customer demands. Likewise, customers should enjoy the value of products purchased with hard earned money. The smartphones era offers gadgets with multiple functions for the convenience of shoppers.

However, many of the services do not match various customers’ specifications. Most critical customer demands that current operators assume are cost efficiency, quality picture, long battery life and durability of the gadgets. It is in this line that Samsung Corporation introduces a new smartphone into the market to address the divergent needs of both local and international markets. Samsung Galaxy s6 is stylish, customer friendly, energy efficient and easy to operate cell phone. Although the market is flooded, most products lack precision evidenced by this product.

This provides Samsung with an incredible prospect for market growth. Several of Samsung developed merchandise attract immense admiration worldwide. In this regard, Galaxy s6 will register a fast, momentous market infiltration through a firm business model. In addition, company’s diverse and strong management team, strategic and long-range planning approach shall efficiently help to execute this exciting opportunity (Mohr, Sengupta & Slater, 2010). Other notable strategies that shall improve the cell phones success encompass strong bond with customers and elaborate market research.

By the close of the year, Samsung will also have achieved mergers and established strong relationships with different cell phone competitors like Apple and HTC.Market needsSamsung phones meet specific market demands. Thus, Samsung Galaxy s6 retail will be a success. The marketing stratagems of Samsung is foundational to its business realization. The marketing strategy of Samsung Galaxy shall be customized fit under the banner of One Samsung (Mohr & Slater 2010). Once Samsung generates innovative electronic appliances and equipment.

The strategy encompasses conducting a market analysis to establish the high-tech needs of the customers. Then addressing the needs through effective telecommunication gadgets like the product in line (Samsung Galaxy s6) that is comparatively affordable in the market with sophisticated technological involvement. To have an advanced competitive lead, the corporation shall invest in product brand building through the intonation “enabling brand in handlers 24/7.” In addition, promotion shall entail funding of community activities like through the corporate social responsibility policy.

Social events like sports shall enable many to recognize the Samsung Galaxy s6 brand thus the improving consumption of Samsung’s merchandises. Market GrowthEach day cell phone prices increase because of the new features. However, proposed marketing strategy of Samsung Galaxy s6 is in line with the variables of the marketing mix. The proposed marketing strategy for this gadget takes into consideration promotions, price, product, location and the physical proof of the market product. The product combines various functions and serves with high precision.

Given the enhanced performance, it is a better and reasonable option compared to rival gadgets. The promotions for this product is labeled enabling brand handlers 24/7 signifying physical indication of the market presence across the globe. ReferencesGary Armstrong, P. K. (2012). Marketing: An Introduction, Student Value Edition (11th ed.). New Jersey: Prentice Hall PTR.Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of high-technology products and innovations. Upper Saddle River, NJ: Prentice Hall