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Custom Marketing Plan - Coursework Example

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The author presents the Custom Marketing Plan of the company G which is capable of producing and selling premium quality electronic appliances for its potential customers from its state-of-the-art production plants. The manufacturer will target middle and elite households across the USA…
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Custom Marketing Plan
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Download file to see previous pages The company will target the market segments and is quite hopeful that sales growth will be observed. The individualistic culture in the USA (or absence of extended/joint family system) has increased the total number of households. Indeed, over 80% of the US population lives in urban areas where life is fast and people require small electronic appliances, which are categorized under necessities. Hence, the demand for electronic appliances is extremely higher because of better purchasing power of people in urban areas ( For instance, Median household income in the USA is above $76,000 per annum; hence this shows the ability of consumers to buy appliances. In addition, people in the USA have an inclination towards products that ease their life thus huge demand for environment-friendly electronic appliances exists in USA (
1) To produce and offer want-satisfying top quality electronic appliances to our potential consumers and to focus on value addition for segments with higher purchasing power. The sales would be increased by 200% in the first 3 years.
3) To ensure that our customers receive ‘Utility of Place’ and ‘Utility of Time’ through the effective supply chain and transportation networks. Special attention will be paid to avoid any artificial and unnecessary shortages in the market to maintain consumer confidence.
4) To enter the market with aggressive marketing and advertising strategies through the use of informative and persuasive advertising tactics. Electronic, Print, Radio and Internet Media will be used for promotion. Sales discounts will also be offered to entice potential wholesalers, retailers, and end-users. ...Download file to see next pagesRead More
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