Marketing Plan format for Adidas MiCoach Smart Run - Research Paper Example

t Run, there have been some of the improvements that the innovators would have to bring forth to ensure that that the athletes are able to enjoy features like MP3 music storage, and the connectivity to the wireless headphones. By the use of the miCoach device, individuals are able to recognize the running potential that they have and work towards achieving the potentials. One of the approaches that have been exploited with the use of the device to assess feedback and to monitor progress is through the Run Score.

Ones Run Score allows them to track the progress that they are making make comparison of their progress with others as well as make prediction of the performance they would make in the future. The best way for individuals to get their Run Score is for them to take a free run. Free run result is assigned as a particular Run Score on a scale that runs between 0-1000. 0 usually represents a walking pace, while 1000 represents a world’s record. It is based on these a achievements that miCoach provides an individual with some prediction of race times.

One way that the Adidas has ensured that evaluation process of the miCoach is successful is through the recommendation and links of the training plan that they offer to the athletes. This recommendation helps the athletes to achieve their training goals. The athletes are advised to take free run throughout their training and thus be in a position to reevaluate and update their run scores. Improvement is determined by the increased run scores. This translates into increased fitness level as well as the prediction of race performance.

The goal of miCoach is to give the users, real time and personalized training and coaching plan. This has allowed Adidas to make considerations in what features to add on the device to ensure that athletes benefit more. This is the difference between the sales and the cost of goods that have been sold, divided by the company’s revenue. Adidas sells the miCoach at $399.